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31 Publications
2021 | Journal Article | LibreCat-ID: 41313
L. Steinhoff and M. M. Zondag, “Loyalty programs as travel companions: Complementary service features across customer journey stages,” Journal of Business Research, vol. 129, pp. 70–82, 2021, doi: 10.1016/j.jbusres.2021.02.016.
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 41338
A. Salonen, H. Terho, E. Böhm, A. Virtanen, and R. Rajala, “Engaging a product-focused sales force in solution selling: interplay of individual- and organizational-level conditions,” Journal of the Academy of Marketing Science, vol. 49, no. 1, pp. 139–163, 2021, doi: 10.1007/s11747-020-00729-z.
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 41337
I. Garnefeld, T. Krah, E. Böhm, and D. D. Gremler, “Online reviews generated through product testing: can more favorable reviews be enticed with free products?,” Journal of the Academy of Marketing Science, vol. 49, no. 4, pp. 703–722, 2021, doi: 10.1007/s11747-021-00770-6.
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 46635
T. Schaefers, S. Ruffer, and E. Böhm, “Outcome-based contracting from the customers’ perspective: A means-end chain analytical exploration,” Industrial Marketing Management, vol. 93, pp. 466–481, 2021, doi: 10.1016/j.indmarman.2020.06.002.
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 48519
S. Hubner-Benz, M. Frese, Z. Song, N. Tripathi, T. Kaschner, and X. Le Kong, “An Asia-centric approach to team innovation: Cultural differences in exploration and exploitation behavior,” Journal of Business Research, vol. 138, pp. 408–421, 2021, doi: 10.1016/j.jbusres.2021.09.009.
LibreCat
| DOI
2020 | Journal Article | LibreCat-ID: 41299
J. J. Kim, L. Steinhoff, and R. W. Palmatier, “An emerging theory of loyalty program dynamics,” Journal of the Academy of Marketing Science, vol. 49, no. 1, pp. 71–95, 2020, doi: 10.1007/s11747-020-00719-1.
LibreCat
| DOI
2020 | Journal Article | LibreCat-ID: 41310
C. M. Henderson, L. Steinhoff, C. M. Harmeling, and R. W. Palmatier, “Customer inertia marketing,” Journal of the Academy of Marketing Science, vol. 49, no. 2, pp. 350–373, 2020, doi: 10.1007/s11747-020-00744-0.
LibreCat
| DOI
2020 | Journal Article | LibreCat-ID: 41306
A. Payne, P. Frow, L. Steinhoff, and A. Eggert, “Toward a comprehensive framework of value proposition development: From strategy to implementation,” Industrial Marketing Management, vol. 87, pp. 244–255, 2020, doi: 10.1016/j.indmarman.2020.02.015.
LibreCat
| DOI
2020 | Journal Article | LibreCat-ID: 41303
K. D. Martin et al., “Data Privacy in Retail,” Journal of Retailing, vol. 96, no. 4, pp. 474–489, 2020, doi: 10.1016/j.jretai.2020.08.003.
LibreCat
| DOI
2020 | Journal Article | LibreCat-ID: 41312
A. Eggert, P. Frow, A. Payne, and L. Steinhoff, “Understanding and managing customer value propositions: Introduction to the special issue,” Industrial Marketing Management, vol. 87, pp. 242–243, 2020, doi: 10.1016/j.indmarman.2020.01.007.
LibreCat
| DOI