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37148 Publications
2021 | Journal Article | LibreCat-ID: 45724
Henderson, C. M., Lena Steinhoff, C. M. Harmeling, and R. W. Palmatier. “Customer Inertia Marketing.” Journal of the Academy of Marketing Science 49, no. 2 (2021): 350–73. http://dx.doi.org/10.1007/s11747-020-00744-0.
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2021 | Journal Article | LibreCat-ID: 45725
Kim, J. J., Lena Steinhoff, and R. W. Palmatier. “An Emerging Theory of Loyalty Program Dynamics.” Journal of the Academy of Marketing Science 49, no. 1 (2021): 71–95. https://doi.org/10.1007/s11747-020-00719-1.
LibreCat
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2021 | Journal Article | LibreCat-ID: 45722
Steinhoff, Lena, and R. W. Palmatier. “Commentary: Opportunities and Challenges of Technology in Relationship Marketing.” Australasian Marketing Journal 29, no. 2 (2021): 111–17. https://doi.org/10.1016/j.ausmj.2020.07.003.
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2021 | Journal Article | LibreCat-ID: 45723
Steinhoff, Lena, and M. M. Zondag. “Loyalty Programs as Travel Companions: Complementary Service Features across Customer Journey Stages.” Journal of Business Research 129 (2021): 70–82. https://doi.org/10.1016/j.jbusres.2021.02.016.
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2021 | Conference Paper | LibreCat-ID: 45741
Alberternst, B., Lena Steinhoff, A. Eggert, and M. Giesler. “Consumer Solidarity: A Social-System Perspective on the Glue That Holds Society Together.” In 2021 AMA Winter Marketing Educators’ Conference Proceedings, St. Petersburg, 2021.
LibreCat
2021 | Conference Paper | LibreCat-ID: 45740
Alberternst, B., A. Eggert, Lena Steinhoff, and M. Giesler. “Understanding and Measuring Consumer Solidarity as a Collective Bond.” In Proceedings of the 50th European Marketing Academy (EMAC) Conference, Madrid, 2021.
LibreCat
2021 | Conference Paper | LibreCat-ID: 50537
Knickenberg, Margarita, and Carmen Zurbriggen. “Qualität Sozialer Interaktionen von Jugendlichen Mit Emotionalen Problemen Oder Problemen Im Umgang Mit Peers Im Unterricht – Eine Pilotstudie Mit Der Experience Sampling Method,” 2021.
LibreCat
2021 | Conference Paper | LibreCat-ID: 50536
Knickenberg, Margarita, Jeffrey M DeVries, and MAria Trygger. “Gender, Special Education Needs, and Inclusion: Evidence from the Perceptopions of Inclusion Questionnaire in Sweden,” 2021.
LibreCat
2021 | Conference Paper | LibreCat-ID: 24160 | 
Kletetzka, Ivo, Christina Kummert, and Hans-Joachim Schmid. “Laser Sintering Design Guidelines for Media Transmitting Components.” In Proceedings of the 32nd Annual International Solid Freeform Fabrication Symposium, Vol. 32. Austin: Laboratory for Freeform Fabrication and University of Texas, 2021. http://dx.doi.org/10.26153/tsw/17548.
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2021 | Book Chapter | LibreCat-ID: 50455
Cornel, Stefanie. “Subjektive Theorien von Praxissemesterstudierenden Über Differenz Und Normalität in Der Grundschule.” In Mythen, Widersprüche Und Gewissheiten Der Grundschulforschung, 417–24. Wiesbaden: Springer Fachmedien Wiesbaden, 2021. https://doi.org/10.1007/978-3-658-31737-9_46.
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