7 Publications
2019 | Dissertation | LibreCat-ID: 56943
Witte, Carina. Geschenkekäufe als Instrument des Kundenbeziehungsmarketings, 2019.
LibreCat
2019 | Journal Article | LibreCat-ID: 45729
Eggert, Andreas, Lena Steinhoff, and Carina Witte. “Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships.” Journal of Marketing 83, no. 5 (2019): 115–32. https://doi.org/10.1177/0022242919860802.
LibreCat
| DOI
2018 | Journal Article | LibreCat-ID: 45731
Steinhoff, Lena, Carina Witte, and Andreas Eggert. “Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement.” Journal of Service Management Research 2, no. 2 (2018): 22–35. http://dx.doi.org/10.15358/2511-8676-2018-2-22.
LibreCat
| DOI
2018 | Conference Paper | LibreCat-ID: 45744
Eggert, Andreas, Lena Steinhoff, and Carina Witte. “Are Gift Purchases an Effective Driver of Customer Loyalty?” In 2018 Winter AMA Conference Proceedings, New Orleans, 2018.
LibreCat
2017 | Conference Paper | LibreCat-ID: 45746
Eggert, Andreas, Lena Steinhoff, and Carina Witte. “The Loyalty Effect of Gift Purchases.” In 2017 Winter AMA Conference Proceedings, Orlando, 2017.
LibreCat
2016 | Conference Paper | LibreCat-ID: 45747
Witte, Carina, Lena Steinhoff, and Andreas Eggert. “The Power of Gift Purchases in Strengthening Customer-Company Relationships.” In Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo, 2016.
LibreCat
2015 | Conference Paper | LibreCat-ID: 45748
Eggert, Andreas, Lena Steinhoff, and Carina Witte. “You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty.” In 2015 AMA Summer Marketing Educators’ Conference Proceedings, Chicago, 2015.
LibreCat
Search
Filter Publications
Display / Sort
Export / Embed
7 Publications
2019 | Dissertation | LibreCat-ID: 56943
Witte, Carina. Geschenkekäufe als Instrument des Kundenbeziehungsmarketings, 2019.
LibreCat
2019 | Journal Article | LibreCat-ID: 45729
Eggert, Andreas, Lena Steinhoff, and Carina Witte. “Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships.” Journal of Marketing 83, no. 5 (2019): 115–32. https://doi.org/10.1177/0022242919860802.
LibreCat
| DOI
2018 | Journal Article | LibreCat-ID: 45731
Steinhoff, Lena, Carina Witte, and Andreas Eggert. “Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement.” Journal of Service Management Research 2, no. 2 (2018): 22–35. http://dx.doi.org/10.15358/2511-8676-2018-2-22.
LibreCat
| DOI
2018 | Conference Paper | LibreCat-ID: 45744
Eggert, Andreas, Lena Steinhoff, and Carina Witte. “Are Gift Purchases an Effective Driver of Customer Loyalty?” In 2018 Winter AMA Conference Proceedings, New Orleans, 2018.
LibreCat
2017 | Conference Paper | LibreCat-ID: 45746
Eggert, Andreas, Lena Steinhoff, and Carina Witte. “The Loyalty Effect of Gift Purchases.” In 2017 Winter AMA Conference Proceedings, Orlando, 2017.
LibreCat
2016 | Conference Paper | LibreCat-ID: 45747
Witte, Carina, Lena Steinhoff, and Andreas Eggert. “The Power of Gift Purchases in Strengthening Customer-Company Relationships.” In Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo, 2016.
LibreCat
2015 | Conference Paper | LibreCat-ID: 45748
Eggert, Andreas, Lena Steinhoff, and Carina Witte. “You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty.” In 2015 AMA Summer Marketing Educators’ Conference Proceedings, Chicago, 2015.
LibreCat