Social Media, Big Data, and Critical Marketing
C. Fuchs, in: M. Tadajewski, M. Higgins, J. Denegri-Knott, R. Varman (Eds.), The Routledge Companion to Critical Marketing, 2nd ed., Routledge, Abingdon, 2026, pp. 563–578.
Download
No fulltext has been uploaded.
Book Chapter
| Published
| English
Author
Book Editor
Tadajewski, Mark;
Higgins, Matthew;
Denegri-Knott, Janice;
Varman, Rohit
Department
Publishing Year
Book Title
The Routledge Companion to Critical Marketing
Page
563-578
ISBN
LibreCat-ID
Cite this
Fuchs C. Social Media, Big Data, and Critical Marketing. In: Tadajewski M, Higgins M, Denegri-Knott J, Varman R, eds. The Routledge Companion to Critical Marketing. 2nd ed. Routledge; 2026:563-578. doi:10.4324/9781003561347-36
Fuchs, C. (2026). Social Media, Big Data, and Critical Marketing. In M. Tadajewski, M. Higgins, J. Denegri-Knott, & R. Varman (Eds.), The Routledge Companion to Critical Marketing (2nd ed., pp. 563–578). Routledge. https://doi.org/10.4324/9781003561347-36
@inbook{Fuchs_2026, place={Abingdon}, edition={2}, title={Social Media, Big Data, and Critical Marketing}, DOI={10.4324/9781003561347-36}, booktitle={The Routledge Companion to Critical Marketing}, publisher={Routledge}, author={Fuchs, Christian}, editor={Tadajewski, Mark and Higgins, Matthew and Denegri-Knott, Janice and Varman, Rohit}, year={2026}, pages={563–578} }
Fuchs, Christian. “Social Media, Big Data, and Critical Marketing.” In The Routledge Companion to Critical Marketing, edited by Mark Tadajewski, Matthew Higgins, Janice Denegri-Knott, and Rohit Varman, 2nd ed., 563–78. Abingdon: Routledge, 2026. https://doi.org/10.4324/9781003561347-36.
C. Fuchs, “Social Media, Big Data, and Critical Marketing,” in The Routledge Companion to Critical Marketing, 2nd ed., M. Tadajewski, M. Higgins, J. Denegri-Knott, and R. Varman, Eds. Abingdon: Routledge, 2026, pp. 563–578.
Fuchs, Christian. “Social Media, Big Data, and Critical Marketing.” The Routledge Companion to Critical Marketing, edited by Mark Tadajewski et al., 2nd ed., Routledge, 2026, pp. 563–78, doi:10.4324/9781003561347-36.
Google Scholar
ISBN Search