Please note that LibreCat no longer supports Internet Explorer versions 8 or 9 (or earlier).
We recommend upgrading to the latest Internet Explorer, Google Chrome, or Firefox.
727 Publications
2014 | Working Paper | LibreCat-ID: 45755
Consequences of Customer Engagement: How Customer Engagement Alters the Effects of Habit-, Dependence-, and Relationship-Based Intrinsic Loyalty, Marketing Science Institute (MSI) Working Paper Series.
C.M. Henderson, L. Steinhoff, R.W. Palmatier, Consequences of Customer Engagement: How Customer Engagement Alters the Effects of Habit-, Dependence-, and Relationship-Based Intrinsic Loyalty, Marketing Science Institute (MSI) Working Paper Series., 2014.
LibreCat
| Files available
C.M. Henderson, L. Steinhoff, R.W. Palmatier, Consequences of Customer Engagement: How Customer Engagement Alters the Effects of Habit-, Dependence-, and Relationship-Based Intrinsic Loyalty, Marketing Science Institute (MSI) Working Paper Series., 2014.
2014 | Conference Paper | LibreCat-ID: 46695
Service transition: A viable option for manufacturing companies with declining financial performance?
A. Eggert, E. Münkhoff, C. Thiesbrummel, in: 43rd EMAC Annual Conference, Valencia, 2014.
LibreCat
A. Eggert, E. Münkhoff, C. Thiesbrummel, in: 43rd EMAC Annual Conference, Valencia, 2014.
2014 | Conference Paper | LibreCat-ID: 46692
Service transition versus service infusion: Different pathways to success for service-oriented manufacturers?
V. Kanuri, E. Münkhoff, L.K. Scheer, in: ISBM 2014 Academic Conference, San Francisco, CA, 2014.
LibreCat
V. Kanuri, E. Münkhoff, L.K. Scheer, in: ISBM 2014 Academic Conference, San Francisco, CA, 2014.
2014 | Conference Paper | LibreCat-ID: 46693
Salespersons’ solution crafting capability: A knowledge-based perspective
E. Münkhoff, A. Eggert, H. Terho, A. Haas, W. Ulaga, in: ISBM 2014 Academic Conference, San Francisco, CA, 2014.
LibreCat
E. Münkhoff, A. Eggert, H. Terho, A. Haas, W. Ulaga, in: ISBM 2014 Academic Conference, San Francisco, CA, 2014.
2014 | Conference Paper | LibreCat-ID: 46694
Selling value in business markets: Why a powerful idea often fails
A. Eggert, A. Haas, H. Terho, W. Ulaga, E. Münkhoff, in: ISBM 2014 Academic Conference, San Francisco, CA, 2014.
LibreCat
A. Eggert, A. Haas, H. Terho, W. Ulaga, E. Münkhoff, in: ISBM 2014 Academic Conference, San Francisco, CA, 2014.
2014 | Journal Article | LibreCat-ID: 41341
Revenue and Profit Implications of Industrial Service Strategies
A. Eggert, J. Hogreve, W. Ulaga, E. Münkhoff, Journal of Service Research 17 (2014) 23–39.
LibreCat
| DOI
A. Eggert, J. Hogreve, W. Ulaga, E. Münkhoff, Journal of Service Research 17 (2014) 23–39.
2013 | Conference Abstract | LibreCat-ID: 21133
Born in the GDR: Imprinting, Structural Inertia and the Survival Chances of Organizations
S. Oertel, K. Thommes, P. Walgenbach, in: G. Atinc (Ed.), Academy of Management Annual Meeting Proceedings, 2013.
LibreCat
| DOI
S. Oertel, K. Thommes, P. Walgenbach, in: G. Atinc (Ed.), Academy of Management Annual Meeting Proceedings, 2013.
2013 | Conference Paper | LibreCat-ID: 7732
Can service innovations substitute or complement product innovations? The case of German industrial firms
A. Eggert, C. Thiesbrummel, C. Deutscher, in: Proceedings of the 20th International Product Development Management Conference, 2013.
LibreCat
A. Eggert, C. Thiesbrummel, C. Deutscher, in: Proceedings of the 20th International Product Development Management Conference, 2013.
2013 | Conference Paper | LibreCat-ID: 7733
Increasing Customers' Willingness to Pay for Hybrid Offerings: The Impact of Price Presentation Formats
A. Eggert, W. Ulaga, M. Steiner, K. Backhaus, in: Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
LibreCat
A. Eggert, W. Ulaga, M. Steiner, K. Backhaus, in: Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
2013 | Conference Paper | LibreCat-ID: 7734
Threat and normative appeals to reduce product returns in online retailing – An effective marketing practice?
I. Garnefeld, E. Münkhoff, K. Raum, in: Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
LibreCat
I. Garnefeld, E. Münkhoff, K. Raum, in: Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
2013 | Conference Paper | LibreCat-ID: 7735
How to prolong a sales promotion – Ex-post time extension versus reframing
E. Münkhoff, I. Garnefeld, A. Bruns, in: Roceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
LibreCat
E. Münkhoff, I. Garnefeld, A. Bruns, in: Roceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
2013 | Conference Paper | LibreCat-ID: 7736
Creating Emotional Brand Attachment through the Salesperson's Brand-Consistent Behavior
T. Posner , I. Garnefeld, A. Eggert, in: Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
LibreCat
T. Posner , I. Garnefeld, A. Eggert, in: Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
2013 | Conference Paper | LibreCat-ID: 7737
The Effect of Loyalty Programs on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance
L. Steinhoff, R.W. Palmatier, in: Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
LibreCat
L. Steinhoff, R.W. Palmatier, in: Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
2013 | Conference Paper | LibreCat-ID: 7738
Exploring differential effects of product and service innovations on industrial firms’ financial performance
A. Eggert, C. Thiesbrummel, C. Deutscher, in: 2013 AMA Winter Marketing Educators’ Proceedings, 2013.
LibreCat
A. Eggert, C. Thiesbrummel, C. Deutscher, in: 2013 AMA Winter Marketing Educators’ Proceedings, 2013.
2013 | Journal Article | LibreCat-ID: 5715
High Tech and High Touch: A Framework for Understanding User Attitudes and Behaviors Related to Smart Interactive Services.
N. Wünderlich, F.V. Wangenheim, M.J. Bitner, Journal of Service Research 16 (2013) 3–20.
LibreCat
N. Wünderlich, F.V. Wangenheim, M.J. Bitner, Journal of Service Research 16 (2013) 3–20.
2013 | Journal Article | LibreCat-ID: 6101
Editorial: Internationales Personalmanagement: Den kulturellen Kontext gestalten
R. Kabst, M.C. Wehner, PERSONALquartely 65 (2013) 34–39.
LibreCat
R. Kabst, M.C. Wehner, PERSONALquartely 65 (2013) 34–39.
2013 | Book Chapter | LibreCat-ID: 6147
Unterstützung von Kommunalverwaltung bei Bürgerbeteiligung
P. Weber, R. Kabst, in: H. Hill (Ed.), Verwaltungskommunikation - Wissenschaftliche Analyse Und Praktische Beispiele, Nomos, Baden-Baden, 2013, pp. 145–152.
LibreCat
P. Weber, R. Kabst, in: H. Hill (Ed.), Verwaltungskommunikation - Wissenschaftliche Analyse Und Praktische Beispiele, Nomos, Baden-Baden, 2013, pp. 145–152.
2013 | Conference Paper | LibreCat-ID: 6271
Institutional Determinants of Work-Family Practices: An International Comparative Examination.
H. Weber, M. Wehner, R. Kabst, in: 2013.
LibreCat
H. Weber, M. Wehner, R. Kabst, in: 2013.
2013 | Conference Paper | LibreCat-ID: 6272
HR-Praktiken und Innovation: Wie können Wissens- und Technologievorsprünge im Unternehmen generiert werden?
S. Golubovic, M. Wehner, M. Baum, R. Kabst, in: 2013.
LibreCat
S. Golubovic, M. Wehner, M. Baum, R. Kabst, in: 2013.
2013 | Conference Paper | LibreCat-ID: 6274
Institutional Pressures and Interorganizational Imitation: A Quasilongitudinal Analyses of Temporary Work in the UK and Germany
R. Isidor, M. Wehner, C. Li, R. Kabst, in: 2013.
LibreCat
R. Isidor, M. Wehner, C. Li, R. Kabst, in: 2013.