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7 Publications
2019 | Dissertation | LibreCat-ID: 56943
@book{Witte_2019, title={Geschenkekäufe als Instrument des Kundenbeziehungsmarketings}, author={Witte, Carina}, year={2019} }
LibreCat
2019 | Journal Article | LibreCat-ID: 45729
@article{Eggert_Steinhoff_Witte_2019, title={Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships}, volume={83}, DOI={10.1177/0022242919860802}, number={5}, journal={Journal of Marketing}, author={Eggert, Andreas and Steinhoff, Lena and Witte, Carina}, year={2019}, pages={115–132} }
LibreCat
| DOI
2018 | Journal Article | LibreCat-ID: 45731
@article{Steinhoff_Witte_Eggert_2018, title={Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement}, volume={2}, DOI={http://dx.doi.org/10.15358/2511-8676-2018-2-22}, number={2}, journal={Journal of Service Management Research}, author={Steinhoff, Lena and Witte, Carina and Eggert, Andreas}, year={2018}, pages={22–35} }
LibreCat
| DOI
2018 | Conference Paper | LibreCat-ID: 45744
@inproceedings{Eggert_Steinhoff_Witte_2018, title={Are Gift Purchases an Effective Driver of Customer Loyalty?}, booktitle={2018 Winter AMA Conference Proceedings, New Orleans}, author={Eggert, Andreas and Steinhoff, Lena and Witte, Carina}, year={2018} }
LibreCat
2017 | Conference Paper | LibreCat-ID: 45746
@inproceedings{Eggert_Steinhoff_Witte_2017, title={The Loyalty Effect of Gift Purchases}, booktitle={2017 Winter AMA Conference Proceedings, Orlando}, author={Eggert, Andreas and Steinhoff, Lena and Witte, Carina}, year={2017} }
LibreCat
2016 | Conference Paper | LibreCat-ID: 45747
@inproceedings{Witte_Steinhoff_Eggert_2016, title={The Power of Gift Purchases in Strengthening Customer-Company Relationships}, booktitle={Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo}, author={Witte, Carina and Steinhoff, Lena and Eggert, Andreas}, year={2016} }
LibreCat
2015 | Conference Paper | LibreCat-ID: 45748
@inproceedings{Eggert_Steinhoff_Witte_2015, title={You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty}, booktitle={2015 AMA Summer Marketing Educators’ Conference Proceedings, Chicago}, author={Eggert, Andreas and Steinhoff, Lena and Witte, Carina}, year={2015} }
LibreCat