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7 Publications
2019 | Dissertation | LibreCat-ID: 56943
Witte, Carina. Geschenkekäufe als Instrument des Kundenbeziehungsmarketings. 2019.
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2019 | Journal Article | LibreCat-ID: 45729
Eggert, Andreas, et al. “Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships.” Journal of Marketing, vol. 83, no. 5, 2019, pp. 115–32, doi:10.1177/0022242919860802.
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| DOI
2018 | Journal Article | LibreCat-ID: 45731
Steinhoff, Lena, et al. “Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement.” Journal of Service Management Research, vol. 2, no. 2, 2018, pp. 22–35, doi:http://dx.doi.org/10.15358/2511-8676-2018-2-22.
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| DOI
2018 | Conference Paper | LibreCat-ID: 45744
Eggert, Andreas, et al. “Are Gift Purchases an Effective Driver of Customer Loyalty?” 2018 Winter AMA Conference Proceedings, New Orleans, 2018.
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2017 | Conference Paper | LibreCat-ID: 45746
Eggert, Andreas, et al. “The Loyalty Effect of Gift Purchases.” 2017 Winter AMA Conference Proceedings, Orlando, 2017.
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2016 | Conference Paper | LibreCat-ID: 45747
Witte, Carina, et al. “The Power of Gift Purchases in Strengthening Customer-Company Relationships.” Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo, 2016.
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2015 | Conference Paper | LibreCat-ID: 45748
Eggert, Andreas, et al. “You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty.” 2015 AMA Summer Marketing Educators’ Conference Proceedings, Chicago, 2015.
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