Please note that LibreCat no longer supports Internet Explorer versions 8 or 9 (or earlier).
We recommend upgrading to the latest Internet Explorer, Google Chrome, or Firefox.
727 Publications
2019 | Journal Article | LibreCat-ID: 13457
Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships
A. Eggert, L. Steinhoff, C. Witte, Journal of Marketing (2019).
LibreCat
A. Eggert, L. Steinhoff, C. Witte, Journal of Marketing (2019).
2019 | Conference Paper | LibreCat-ID: 8538
Improved Knowledge Changes the Mindset: Older Adults’ Perceptions of Care Robots
R.-M. Johansson-Pajala, K. Thommes, J.A. Hoppe, O. Tuisku, L. Hennala, S. Pekkarinen, H. Melkas, C. Gustafsson, in: J. Zhou, G. Salvendy (Eds.), HCII 2019, Springer, Cham, 2019, pp. 212–227.
LibreCat
| DOI
R.-M. Johansson-Pajala, K. Thommes, J.A. Hoppe, O. Tuisku, L. Hennala, S. Pekkarinen, H. Melkas, C. Gustafsson, in: J. Zhou, G. Salvendy (Eds.), HCII 2019, Springer, Cham, 2019, pp. 212–227.
2019 | Book Chapter | LibreCat-ID: 18906
Personalwirtschaft
M. Schneider, in: G.W. Maier, G. Engels, E. Steffen (Eds.), Handbuch Gestaltung digitaler und vernetzter Arbeitswelten, Springer, 2019, pp. 303–322.
LibreCat
M. Schneider, in: G.W. Maier, G. Engels, E. Steffen (Eds.), Handbuch Gestaltung digitaler und vernetzter Arbeitswelten, Springer, 2019, pp. 303–322.
2019 | Journal Article | LibreCat-ID: 13246
The gender pay gap in European executive boards: the role of executives’ pathway into the board
M. Schneider, A. Iseke, K. Pull, The International Journal of Human Resource Management (2019) 1–23.
LibreCat
| DOI
| Download (ext.)
M. Schneider, A. Iseke, K. Pull, The International Journal of Human Resource Management (2019) 1–23.
2019 | Journal Article | LibreCat-ID: 13244
The gender pay gap in European executive boards: the role of executives’ pathway into the board
M.R. Schneider, A. Iseke, K. Pull, The International Journal of Human Resource Management (2019) 1–23.
LibreCat
| DOI
M.R. Schneider, A. Iseke, K. Pull, The International Journal of Human Resource Management (2019) 1–23.
2019 | Book | LibreCat-ID: 45718
Relationship Marketing in the Digital Age
R.W. Palmatier, L. Steinhoff, Relationship Marketing in the Digital Age, Routledge Taylor & Francis Group, New York and Abingdon, 2019.
LibreCat
| DOI
R.W. Palmatier, L. Steinhoff, Relationship Marketing in the Digital Age, Routledge Taylor & Francis Group, New York and Abingdon, 2019.
2019 | Journal Article | LibreCat-ID: 45730
Online Relationship Marketing
L. Steinhoff, D. Arli, S. Weaven, I.V. Kozlenkova, Journal of the Academy of Marketing Science 47 (2019) 369–393.
LibreCat
| DOI
L. Steinhoff, D. Arli, S. Weaven, I.V. Kozlenkova, Journal of the Academy of Marketing Science 47 (2019) 369–393.
2019 | Conference Paper | LibreCat-ID: 45743
Enhancing Loyalty Program Effectiveness by Stimulating Member Activity along the Customer Journey
L. Steinhoff, M. Zondag, in: Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg, 2019.
LibreCat
L. Steinhoff, M. Zondag, in: Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg, 2019.
2019 | Conference Paper | LibreCat-ID: 46675
Service growth by acquisition – An event study
A. Eggert, E. Böhm, R. Akalan, H. Gebauer, in: 9th BMM-EMAC Biennial International Conference on Business Market Management, Berlin, 2019.
LibreCat
A. Eggert, E. Böhm, R. Akalan, H. Gebauer, in: 9th BMM-EMAC Biennial International Conference on Business Market Management, Berlin, 2019.
2019 | Journal Article | LibreCat-ID: 41339
Exploring the link between payment schemes and customer fraud: a mental accounting perspective
I. Garnefeld, A. Eggert, M. Husemann-Kopetzky, E. Böhm, Journal of the Academy of Marketing Science 47 (2019) 595–616.
LibreCat
| DOI
I. Garnefeld, A. Eggert, M. Husemann-Kopetzky, E. Böhm, Journal of the Academy of Marketing Science 47 (2019) 595–616.