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553 Publications


2014 | Dissertation | LibreCat-ID: 352
The Economics of Individual Behavior in Competitive Environments: Empirical Evidence from Real-Life Tournaments
F. Scheel, The Economics of Individual Behavior in Competitive Environments: Empirical Evidence from Real-Life Tournaments, Universität Paderborn, 2014.
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2014 | Conference Abstract | LibreCat-ID: 3538
Customer collectives in healthcare: The transformative potential of service to overcome consumer vulnerability
J. Rötzmeier-Keuper, N. Wünderlich, in: Proceedings of the 39th Annual Macromarketing Conference, 2014.
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2014 | Conference Abstract | LibreCat-ID: 3541
Interdependent Relationships Between and among Service Providers and Customer Collectives.
J. Rötzmeier-Keuper, N. Wünderlich, in: Proceedings of the AMA SERVSIG International Service Research Conference, 2014.
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2014 | Conference Paper | LibreCat-ID: 7725
Stock Market Reactions to Customer Service Outsourcing in Manufacturing Firms
A. Eggert, E. Böhm, C. Cramer, in: 2015 AMA Winter Marketing Educators’ Conference Proceedings, 2014.
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2014 | Conference Paper | LibreCat-ID: 7727
Service transition versus service infusion: Different pathways to success for service-oriented manufacturers?
V. Kanuri, E. Münkhoff, L.K. Scheer, in: ISBM 2014 Academic Conference, 2014.
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2014 | Conference Paper | LibreCat-ID: 7728
Selling value in business markets: Why a powerful idea often fails
A. Eggert, A. Haas, H. Terho, W. Ulaga, E. Münkhoff, in: ISBM 2014 Academic Conference, 2014.
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2014 | Conference Paper | LibreCat-ID: 7729
The corporate marketing department - Between value and vanish
T. Ritter, A. Eggert, E. Münkhoff, W. Ulaga, in: ISBM 2014 Academic Conference, 2014.
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2014 | Conference Paper | LibreCat-ID: 7730
Service transition: A viable option for manufacturing companies with declining financial performance?
A. Eggert, E. Münkhoff, C. Thiesbrummel, in: Proceedings of the 43rd European Marketing Academy (EMAC) Conference, 2014.
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2014 | Conference Paper | LibreCat-ID: 7731
Overcoming Roadblocks to Value-Based Selling: Aligning Organizational Support With Sales Force Activities
H. Terho, A. Eggert, W. Ulaga, A. Haas, in: 2014 AMA Winter Marketing Educators’ Proceedings, 2014.
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2014 | Journal Article | LibreCat-ID: 5714
Spillover Effects of Service Failures in Coalition Loyalty Programs: The Buffering Effect of Special Treatment Benefits.
J.H. Schumann, N. Wünderlich, H. Evanschitzky, Journal of Retailing 90 (2014) 111–118.
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