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727 Publications
2019 | Journal Article | LibreCat-ID: 13457
A. Eggert, L. Steinhoff, and C. Witte, “Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships,” Journal of Marketing, 2019.
LibreCat
2019 | Conference Paper | LibreCat-ID: 8538
R.-M. Johansson-Pajala et al., “Improved Knowledge Changes the Mindset: Older Adults’ Perceptions of Care Robots,” in HCII 2019, Orlando, 2019, vol. 11592, pp. 212–227, doi: 10.1007/978-3-030-22012-9_16.
LibreCat
| DOI
2019 | Book Chapter | LibreCat-ID: 18906
M. Schneider, “Personalwirtschaft,” in Handbuch Gestaltung digitaler und vernetzter Arbeitswelten, G. W. Maier, G. Engels, and E. Steffen, Eds. Springer, 2019, pp. 303–322.
LibreCat
2019 | Journal Article | LibreCat-ID: 13246
M. Schneider, A. Iseke, and K. Pull, “The gender pay gap in European executive boards: the role of executives’ pathway into the board,” The International Journal of Human Resource Management, pp. 1–23, 2019, doi: 10.1080/09585192.2019.1620307.
LibreCat
| DOI
| Download (ext.)
2019 | Journal Article | LibreCat-ID: 13244
M. R. Schneider, A. Iseke, and K. Pull, “The gender pay gap in European executive boards: the role of executives’ pathway into the board,” The International Journal of Human Resource Management, pp. 1–23, 2019, doi: 10.1080/09585192.2019.1620307.
LibreCat
| DOI
2019 | Journal Article | LibreCat-ID: 45730
L. Steinhoff, D. Arli, S. Weaven, and I. V. Kozlenkova, “Online Relationship Marketing,” Journal of the Academy of Marketing Science, vol. 47, no. 3, pp. 369–393, 2019, doi: https://doi.org/10.1007/s11747-018-0621-6.
LibreCat
| DOI
2019 | Conference Paper | LibreCat-ID: 45743
L. Steinhoff and M. Zondag, “Enhancing Loyalty Program Effectiveness by Stimulating Member Activity along the Customer Journey,” presented at the Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg, 2019.
LibreCat
2019 | Conference Paper | LibreCat-ID: 46675
A. Eggert, E. Böhm, R. Akalan, and H. Gebauer, “Service growth by acquisition – An event study,” presented at the 9th BMM-EMAC Biennial International Conference on Business Market Management, Berlin, 2019.
LibreCat
2019 | Journal Article | LibreCat-ID: 41339
I. Garnefeld, A. Eggert, M. Husemann-Kopetzky, and E. Böhm, “Exploring the link between payment schemes and customer fraud: a mental accounting perspective,” Journal of the Academy of Marketing Science, vol. 47, no. 4, pp. 595–616, 2019, doi: 10.1007/s11747-019-00653-x.
LibreCat
| DOI