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559 Publications


2015 | Conference Paper | LibreCat-ID: 7723
@inproceedings{Cramer_Böhm_Eggert_2015, title={Stock Market Reactions to Business Service Outsourcing in Manufacturing Firms}, booktitle={Proceedings of the 44th European Marketing Academy (EMAC) Conference}, author={Cramer, C and Böhm, E and Eggert, A}, year={2015} }
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2015 | Conference Paper | LibreCat-ID: 7724
@inproceedings{Feider_Garnefeld_Böhm_2015, title={Threatening customers not to return – An effective strategy for online retailers?}, booktitle={Proceedings of the 44th European Marketing Academy (EMAC) Conference}, author={Feider, L and Garnefeld, I and Böhm, E}, year={2015} }
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2015 | Journal Article | LibreCat-ID: 5701
@article{Wünderlich_Heinonen_Ostrom_Patricio_Sousa_Voss_Lemmink_2015, title={Futurizing” Smart Service: Implications for Service Researchers and Managers.}, volume={29}, number={6/7}, journal={Journal of Services Marketing}, publisher={Emerald Group Publishing Limited}, author={Wünderlich, Nancy and Heinonen, Kristina and Ostrom, Amy L and Patricio, Lia and Sousa, Rui and Voss, Chris and Lemmink, Jos}, year={2015}, pages={442–447} }
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2015 | Journal Article | LibreCat-ID: 5703
@article{Gustafsson_Aksoy_Brady_McColl-Kennedy_Sirianni_Witell_Wünderlich_2015, title={Conducting Service Research that Matters.}, volume={29}, number={6/7}, journal={Journal of Services Marketing}, publisher={Emerald Group Publishing Limited}, author={Gustafsson, Anders and Aksoy, Lerzan and Brady, Michael K and McColl-Kennedy, Janet R and Sirianni, Nancy J and Witell, Lars and Wünderlich, Nancy}, year={2015}, pages={425–429} }
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2015 | Journal Article | LibreCat-ID: 5704
@article{Scherer_Wünderlich_Von Wangenheim_2015, title={The Value of Self-Service: Long-Term Effects of Technology-Based Self-Service Usage on Customer Retention.}, volume={39}, number={1}, journal={MIS Quarterly}, publisher={MIS RC}, author={Scherer, Anne and Wünderlich, Nancy and Von Wangenheim, Florian}, year={2015}, pages={177–200} }
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2015 | Journal Article | LibreCat-ID: 5705
@article{Breugelmans_Bijmolt_Zhang_Basso_Dorotic_Kopalle_Minnema_Mijnlieff_Wünderlich_2015, title={Advancing Research on Loyalty Programs: A Future Research Agenda.}, volume={26}, number={2}, journal={Marketing Letters}, publisher={Springer}, author={Breugelmans, Els and Bijmolt, Tammo H A and Zhang, Jie and Basso, Leonardo J and Dorotic, Matilda and Kopalle, Praveen and Minnema, Alec and Mijnlieff, Willem Jan and Wünderlich, Nancy}, year={2015}, pages={127–139} }
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2015 | Journal Article | LibreCat-ID: 4847
@article{Eggert_Steinhoff_Garnefeld_2015, title={Managing the bright and dark sides of status endowment in hierarchical loyalty programs}, volume={18}, number={2}, journal={Journal of Service Research}, author={Eggert, Andreas and Steinhoff, Lena and Garnefeld, Ina}, year={2015}, pages={210--228} }
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2015 | Journal Article | LibreCat-ID: 4848
@article{Terho_Eggert_Haas_Ulaga_2015, title={How sales strategy translates into performance: The role of salesperson customer orientation and value-based selling}, journal={Industrial Marketing Management}, author={Terho, Harri and Eggert, Andreas and Haas, Alexander and Ulaga, Wolfgang}, year={2015}, pages={12--21} }
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2015 | Journal Article | LibreCat-ID: 4849
@article{Eggert_Thiesbrummel_Deutscher_2015, title={Heading for new shores: Do service and hybrid innovations outperform product innovations in industrial companies?}, journal={Industrial Marketing Management}, author={Eggert, Andreas and Thiesbrummel, Christoph and Deutscher, Christian}, year={2015}, pages={173--183} }
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2015 | Journal Article | LibreCat-ID: 4871
@article{Djawadi_Fahr_2015, title={“...and they are really lying: Clean Evidence on the Pervasiveness of Cheating in Professional Contexts from a Field Experiment”}, volume={48}, journal={Journal of Economic Psychology}, author={Djawadi, Behnud Mir and Fahr, René}, year={2015}, pages={48–59} }
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