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706 Publications
2019 | Book | LibreCat-ID: 45718
Relationship Marketing in the Digital Age
R.W. Palmatier, L. Steinhoff, Relationship Marketing in the Digital Age, Routledge Taylor & Francis Group, New York and Abingdon, 2019.
LibreCat
| DOI
R.W. Palmatier, L. Steinhoff, Relationship Marketing in the Digital Age, Routledge Taylor & Francis Group, New York and Abingdon, 2019.
2019 | Journal Article | LibreCat-ID: 45730
Online Relationship Marketing
L. Steinhoff, D. Arli, S. Weaven, I.V. Kozlenkova, Journal of the Academy of Marketing Science 47 (2019) 369–393.
LibreCat
| DOI
L. Steinhoff, D. Arli, S. Weaven, I.V. Kozlenkova, Journal of the Academy of Marketing Science 47 (2019) 369–393.
2019 | Conference Paper | LibreCat-ID: 45743
Enhancing Loyalty Program Effectiveness by Stimulating Member Activity along the Customer Journey
L. Steinhoff, M. Zondag, in: Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg, 2019.
LibreCat
L. Steinhoff, M. Zondag, in: Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg, 2019.
2018 | Mastersthesis | LibreCat-ID: 3313
Kundenbewertungen und Produktnachfrage: Eine ökonomische Analyse
A. Maurer, Kundenbewertungen und Produktnachfrage: Eine ökonomische Analyse, Universität Paderborn, 2018.
LibreCat
A. Maurer, Kundenbewertungen und Produktnachfrage: Eine ökonomische Analyse, Universität Paderborn, 2018.
2018 | Mastersthesis | LibreCat-ID: 3314
The Segmentation of Video-On-Demand Consumers
L.J. Michels, The Segmentation of Video-On-Demand Consumers, Universität Paderborn, 2018.
LibreCat
L.J. Michels, The Segmentation of Video-On-Demand Consumers, Universität Paderborn, 2018.
2018 | Mastersthesis | LibreCat-ID: 3315
Sentiment Analysis of User-generated Ratings in the Sharing Economy
M. Walter, Sentiment Analysis of User-Generated Ratings in the Sharing Economy , Universität Paderborn, 2018.
LibreCat
M. Walter, Sentiment Analysis of User-Generated Ratings in the Sharing Economy , Universität Paderborn, 2018.
2018 | Mastersthesis | LibreCat-ID: 3316
Restaurant reputation and meal prices: empricial evidence from the German restaurant industry
H. Korn, Restaurant Reputation and Meal Prices: Empricial Evidence from the German Restaurant Industry, Universität Paderborn, 2018.
LibreCat
H. Korn, Restaurant Reputation and Meal Prices: Empricial Evidence from the German Restaurant Industry, Universität Paderborn, 2018.
2018 | Journal Article | LibreCat-ID: 3516
Triadic relationships in the context of services for animal companions
J. Rötzmeier-Keuper, J. Hendricks, N. Wünderlich, G. Schmitz, Journal of Business Research (2018) 295--303.
LibreCat
J. Rötzmeier-Keuper, J. Hendricks, N. Wünderlich, G. Schmitz, Journal of Business Research (2018) 295--303.
2018 | Journal Article | LibreCat-ID: 5772
What Makes Cooperatives Successful? Identifying the Determinants of Their Organizational Performance
P. Fanasch, B. Frick, Journal of Wine Economics (2018) 1–27.
LibreCat
| Files available
| DOI
P. Fanasch, B. Frick, Journal of Wine Economics (2018) 1–27.
2018 | Conference Paper | LibreCat-ID: 6199
Are Gift Purchases an Effective Driver of Customer Loyalty?
A. Eggert, L. Steinhoff, C. Witte, (2018).
LibreCat
A. Eggert, L. Steinhoff, C. Witte, (2018).