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727 Publications
2019 | Journal Article | LibreCat-ID: 13457
Eggert, Andreas, Lena Steinhoff, and Carina Witte. “Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships.” Journal of Marketing, 2019.
LibreCat
2019 | Conference Paper | LibreCat-ID: 8538
Johansson-Pajala, Rose-Marie, Kirsten Thommes, Julia Amelie Hoppe, Outi Tuisku, Lea Hennala, Satu Pekkarinen, Helinä Melkas, and Christine Gustafsson. “Improved Knowledge Changes the Mindset: Older Adults’ Perceptions of Care Robots.” In HCII 2019, edited by Jia Zhou and Gavriel Salvendy, 11592:212–27. Lecture Notes in Computer Science. Cham: Springer, 2019. https://doi.org/10.1007/978-3-030-22012-9_16.
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| DOI
2019 | Book Chapter | LibreCat-ID: 18906
Schneider, Martin. “Personalwirtschaft.” In Handbuch Gestaltung digitaler und vernetzter Arbeitswelten, edited by Günter W. Maier, Gregor Engels, and Eckhard Steffen, 303–22. Springer, 2019.
LibreCat
2019 | Journal Article | LibreCat-ID: 13246
Schneider, Martin, Anja Iseke, and Kerstin Pull. “The Gender Pay Gap in European Executive Boards: The Role of Executives’ Pathway into the Board.” The International Journal of Human Resource Management, 2019, 1–23. https://doi.org/10.1080/09585192.2019.1620307.
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2019 | Journal Article | LibreCat-ID: 13244
Schneider, Martin R., Anja Iseke, and Kerstin Pull. “The Gender Pay Gap in European Executive Boards: The Role of Executives’ Pathway into the Board.” The International Journal of Human Resource Management, 2019, 1–23. https://doi.org/10.1080/09585192.2019.1620307.
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| DOI
2019 | Book | LibreCat-ID: 45718
Palmatier, R. W., and Lena Steinhoff. Relationship Marketing in the Digital Age. New York and Abingdon: Routledge Taylor & Francis Group, 2019. https://doi.org/10.4324/9781315143583.
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| DOI
2019 | Journal Article | LibreCat-ID: 45730
Steinhoff, Lena, D. Arli, S. Weaven, and I. V. Kozlenkova. “Online Relationship Marketing.” Journal of the Academy of Marketing Science 47, no. 3 (2019): 369–93. https://doi.org/10.1007/s11747-018-0621-6.
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| DOI
2019 | Conference Paper | LibreCat-ID: 45743
Steinhoff, Lena, and M. Zondag. “Enhancing Loyalty Program Effectiveness by Stimulating Member Activity along the Customer Journey.” In Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg, 2019.
LibreCat
2019 | Conference Paper | LibreCat-ID: 46675
Eggert, A., Eva Böhm, R. Akalan, and H. Gebauer. “Service Growth by Acquisition – An Event Study.” In 9th BMM-EMAC Biennial International Conference on Business Market Management, Berlin, 2019.
LibreCat
2019 | Journal Article | LibreCat-ID: 41339
Garnefeld, Ina, Andreas Eggert, Markus Husemann-Kopetzky, and Eva Böhm. “Exploring the Link between Payment Schemes and Customer Fraud: A Mental Accounting Perspective.” Journal of the Academy of Marketing Science 47, no. 4 (2019): 595–616. https://doi.org/10.1007/s11747-019-00653-x.
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