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559 Publications


2015 | Conference Paper | LibreCat-ID: 7723
Cramer, C, E Böhm, and A Eggert. “Stock Market Reactions to Business Service Outsourcing in Manufacturing Firms.” In Proceedings of the 44th European Marketing Academy (EMAC) Conference, 2015.
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2015 | Conference Paper | LibreCat-ID: 7724
Feider, L, I Garnefeld, and E Böhm. “Threatening Customers Not to Return – An Effective Strategy for Online Retailers?” In Proceedings of the 44th European Marketing Academy (EMAC) Conference, 2015.
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2015 | Journal Article | LibreCat-ID: 5701
Wünderlich, Nancy, Kristina Heinonen, Amy L Ostrom, Lia Patricio, Rui Sousa, Chris Voss, and Jos Lemmink. “Futurizing” Smart Service: Implications for Service Researchers and Managers.” Journal of Services Marketing 29, no. 6/7 (2015): 442–47.
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2015 | Journal Article | LibreCat-ID: 5703
Gustafsson, Anders, Lerzan Aksoy, Michael K Brady, Janet R McColl-Kennedy, Nancy J Sirianni, Lars Witell, and Nancy Wünderlich. “Conducting Service Research That Matters.” Journal of Services Marketing 29, no. 6/7 (2015): 425–29.
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2015 | Journal Article | LibreCat-ID: 5704
Scherer, Anne, Nancy Wünderlich, and Florian Von Wangenheim. “The Value of Self-Service: Long-Term Effects of Technology-Based Self-Service Usage on Customer Retention.” MIS Quarterly 39, no. 1 (2015): 177–200.
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2015 | Journal Article | LibreCat-ID: 5705
Breugelmans, Els, Tammo H A Bijmolt, Jie Zhang, Leonardo J Basso, Matilda Dorotic, Praveen Kopalle, Alec Minnema, Willem Jan Mijnlieff, and Nancy Wünderlich. “Advancing Research on Loyalty Programs: A Future Research Agenda.” Marketing Letters 26, no. 2 (2015): 127–39.
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2015 | Journal Article | LibreCat-ID: 4847
Eggert, Andreas, Lena Steinhoff, and Ina Garnefeld. “Managing the Bright and Dark Sides of Status Endowment in Hierarchical Loyalty Programs.” Journal of Service Research 18, no. 2 (2015): 210--228.
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2015 | Journal Article | LibreCat-ID: 4848
Terho, Harri, Andreas Eggert, Alexander Haas, and Wolfgang Ulaga. “How Sales Strategy Translates into Performance: The Role of Salesperson Customer Orientation and Value-Based Selling.” Industrial Marketing Management, 2015, 12--21.
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2015 | Journal Article | LibreCat-ID: 4849
Eggert, Andreas, Christoph Thiesbrummel, and Christian Deutscher. “Heading for New Shores: Do Service and Hybrid Innovations Outperform Product Innovations in Industrial Companies?” Industrial Marketing Management, 2015, 173--183.
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2015 | Journal Article | LibreCat-ID: 4871
Djawadi, Behnud Mir, and René Fahr. “‘...And They Are Really Lying: Clean Evidence on the Pervasiveness of Cheating in Professional Contexts from a Field Experiment.’” Journal of Economic Psychology 48 (2015): 48–59.
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