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706 Publications
2018 | Conference Paper | LibreCat-ID: 46677
Salonen, A., H. Terho, Eva Böhm, R. Rajala, and A. Virtanen. “How to Transform a Product-Focused Salesforce to Solution Sales?” In 47rd EMAC Annual Conference, Glasgow, UK, 2018.
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2018 | Conference Paper | LibreCat-ID: 46676
Salonen, A., H. Terho, Eva Böhm, R. Rajala, and A. Virtanen. “Engaging a Product-Oriented Salesforce in Solution Sales.” In ISBM 2018 Academic Conference, Cambridge, MA, 2018.
LibreCat
2018 | Journal Article | LibreCat-ID: 41340
Garnefeld, Ina, Eva Böhm, Lena Klimke, and Andrea Oestreich. “I Thought It Was over, but Now It Is Back: Customer Reactions to Ex Post Time Extensions of Sales Promotions.” Journal of the Academy of Marketing Science 46, no. 6 (2018): 1133–47. https://doi.org/10.1007/s11747-018-0600-y.
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| DOI
2018 | Book Chapter | LibreCat-ID: 4946
Eisele, Simon, and Martin Schneider. “ Personalwirtschaft.” In Handbuch Gestaltung digitaler und vernetzter Arbeitswelten, edited by Gregor Engels, Gunter Maier, and Eckhard Steffen, 1–20, 2018.
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| Files available
2018 | Book Chapter | LibreCat-ID: 4928
Schneider, Martin. “Digitalization of Production, Human Capital, and Organizational Capital.” In The Impact of Digitalization in the Workplace, edited by Christian Harteis, 39--52, 2018. https://doi.org/10.1007/978-3-319-63257-5_4.
LibreCat
| DOI
2018 | Journal Article | LibreCat-ID: 45731
Steinhoff, Lena, C. Witte, and A. Eggert. “Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement.” Journal of Service Management Research 2, no. 2 (2018): 22–35. http://dx.doi.org/10.15358/2511-8676-2018-2-22.
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| DOI
2018 | Conference Paper | LibreCat-ID: 45745
Steinhoff, Lena, and M. Zondag. “Enhancing Loyalty Program Effectiveness by Engaging Members along the Customer Journey.” In 2018 Winter AMA Conference Proceedings, New Orleans, 2018.
LibreCat
2018 | Conference Paper | LibreCat-ID: 45744
Eggert, A., Lena Steinhoff, and C. Witte. “Are Gift Purchases an Effective Driver of Customer Loyalty?” In 2018 Winter AMA Conference Proceedings, New Orleans, 2018.
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2017 | Journal Article | LibreCat-ID: 24378
Krebs, Benjamin, Marius Wehner, and Rüdiger Kabst. “Wer Hat Hier Das Sagen?” Personalmagazin 2 (2017): 20–23.
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2017 | Journal Article | LibreCat-ID: 24379
Krebs, Benjamin, Marius Wehner, and Rüdiger Kabst. “Nordeuropa Hat´s Nicht Nötig.” Personalmagazin 2 (2017): 24–25.
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