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727 Publications
2019 | Journal Article | LibreCat-ID: 45729
Eggert, Andreas, Lena Steinhoff, and Carina Witte. “Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships.” Journal of Marketing 83, no. 5 (2019): 115–32. https://doi.org/10.1177/0022242919860802.
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| DOI
2019 | Dissertation | LibreCat-ID: 49216
Radermacher, Katharina. How Corporate Architecture Affects Job Seekers. Experimental Evidence of Signal-Based Mechanism. Universitätsbibliothek, 2019.
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2019 | Journal Article | LibreCat-ID: 59798
Radermacher, Katharina, and D. Tovote. “Mein Büro - Dein Büro.” Personlawirtschaft, 2019, 51–53.
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2018 | Mastersthesis | LibreCat-ID: 3313
Maurer, Alexandra. Kundenbewertungen und Produktnachfrage: Eine ökonomische Analyse. Universität Paderborn, 2018.
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2018 | Mastersthesis | LibreCat-ID: 3314
Michels, Luisa Juliane. The Segmentation of Video-On-Demand Consumers. Universität Paderborn, 2018.
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2018 | Mastersthesis | LibreCat-ID: 3315
Walter, Miriam. Sentiment Analysis of User-Generated Ratings in the Sharing Economy . Universität Paderborn, 2018.
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2018 | Mastersthesis | LibreCat-ID: 3316
Korn, Hanna. Restaurant Reputation and Meal Prices: Empricial Evidence from the German Restaurant Industry. Universität Paderborn, 2018.
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2018 | Journal Article | LibreCat-ID: 3516
Rötzmeier-Keuper, Julia, Jennifer Hendricks, Nancy Wünderlich, and Gertrud Schmitz. “Triadic Relationships in the Context of Services for Animal Companions.” Journal of Business Research, no. 85 (2018): 295--303.
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2018 | Journal Article | LibreCat-ID: 5772
Fanasch, Patrizia, and Bernd Frick. “What Makes Cooperatives Successful? Identifying the Determinants of Their Organizational Performance.” Journal of Wine Economics, 2018, 1–27. https://doi.org/10.1017/jwe.2018.28.
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| Files available
| DOI
2018 | Conference Paper | LibreCat-ID: 6199
Eggert, Andreas, Lena Steinhoff, and Carina Witte. “Are Gift Purchases an Effective Driver of Customer Loyalty?” 2018 Winter AMA Conference Proceedings, 2018.
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