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727 Publications
2018 | Book Chapter | LibreCat-ID: 4928
Schneider M. Digitalization of Production, Human Capital, and Organizational Capital. In: Harteis C, ed. The Impact of Digitalization in the Workplace. ; 2018:39--52. doi:https://doi.org/10.1007/978-3-319-63257-5_4
LibreCat
| DOI
2018 | Conference Paper | LibreCat-ID: 45745
Steinhoff L, Zondag M. Enhancing Loyalty Program Effectiveness by Engaging Members along the Customer Journey. In: 2018 Winter AMA Conference Proceedings, New Orleans. ; 2018.
LibreCat
2018 | Conference Paper | LibreCat-ID: 46678
Henkelmann S, Böhm E, Cramer C, Eggert A. The bright and dark side of service quality signals: A contingency perspective. In: 2018 AMA Winter Academic Conference, New Orleans, FL. ; 2018.
LibreCat
2018 | Conference Paper | LibreCat-ID: 46677
Salonen A, Terho H, Böhm E, Rajala R, Virtanen A. How to transform a product-focused salesforce to solution sales? In: 47rd EMAC Annual Conference, Glasgow, UK. ; 2018.
LibreCat
2018 | Conference Paper | LibreCat-ID: 46676
Salonen A, Terho H, Böhm E, Rajala R, Virtanen A. Engaging a product-oriented salesforce in solution sales. In: ISBM 2018 Academic Conference, Cambridge, MA. ; 2018.
LibreCat
2018 | Journal Article | LibreCat-ID: 41340
Garnefeld I, Böhm E, Klimke L, Oestreich A. I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions. Journal of the Academy of Marketing Science. 2018;46(6):1133-1147. doi:10.1007/s11747-018-0600-y
LibreCat
| DOI
2018 | Journal Article | LibreCat-ID: 45731
Steinhoff L, Witte C, Eggert A. Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement. Journal of Service Management Research. 2018;2(2):22-35. doi:http://dx.doi.org/10.15358/2511-8676-2018-2-22
LibreCat
| DOI
2018 | Conference Paper | LibreCat-ID: 45744
Eggert A, Steinhoff L, Witte C. Are Gift Purchases an Effective Driver of Customer Loyalty? In: 2018 Winter AMA Conference Proceedings, New Orleans. ; 2018.
LibreCat
2017 | Journal Article | LibreCat-ID: 24378
Krebs B, Wehner M, Kabst R. Wer hat hier das Sagen? Personalmagazin. 2017;2:20-23.
LibreCat
2017 | Journal Article | LibreCat-ID: 24379
Krebs B, Wehner M, Kabst R. Nordeuropa hat´s nicht nötig. Personalmagazin. 2017;2:24-25.
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