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544 Publications


2017 | Journal Article | LibreCat-ID: 4836
Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action
H. Terho, A. Eggert, W. Ulaga, A. Haas, E. Boehm, Industrial Marketing Management (2017) 42--55.
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2017 | Journal Article | LibreCat-ID: 4932
Training and commitment in a German manufacturing company during the post-2008 crisis: a case of internal flexicurity
M. Schneider, J. Flore, The International Journal of Human Resource Management (2017) 1–17.
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2017 | Journal Article | LibreCat-ID: 4949
“Service Encounter 2.0”: An investigation into the roles of technology, employees and customers
B. Larivière, D. Bowen, T.W. Andreassen, W. Kunz, N.J. Sirianni, C. Voss, N. Wünderlich, A. De Keyser, Journal of Business Research (2017) 238--246.
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2017 | Conference Paper | LibreCat-ID: 4956
How to Design Successful Gamification in Retail: The benefits and Pitfalls of Affordances
I. Teßmer, M. Olsson, A. Gustafsson, N. Wünderlich, in: Proceedings of the 2017 Frontiers in Service Conference, 2017.
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2017 | Conference Paper | LibreCat-ID: 4987
Age diversity and its effects on team performance
J. Klabuhn, K. Thommes, in: Academy of Management Proceedings, 2017, p. 15119.
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2017 | Book Chapter | LibreCat-ID: 5005
Retourenmanagement zur Steigerung des Kundenwerts
I. Garnefeld, E. Boehm, L. Feider, in: Kundenwert, 2017, pp. 599--624.
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2017 | Conference Paper | LibreCat-ID: 20493 LibreCat
 

2017 | Journal Article | LibreCat-ID: 4837
The customer value proposition: evolution, development, and application in marketing
A. Payne, P. Frow, A. Eggert, Journal of the Academy of Marketing Science (2017) 467--489.
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2017 | Journal Article | LibreCat-ID: 4926
Potenzial der Unternehmensarchitektur im Rahmen des Employer Branding.
K. Radermacher, M. Schneider, PERSONALquaterly (2017) 10–16.
LibreCat | Files available
 

2017 | Journal Article | LibreCat-ID: 4933
Renew or cancel? Drivers of customer renewal decisions for IT-based service contracts
F. v Wangenheim, N.V. Wünderlich, J.H. Schumann, Journal of Business Research (2017) 181--188.
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