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536 Publications

2017 | Conference Paper | LibreCat-ID: 4987
Age diversity and its effects on team performance
J. Klabuhn, K. Thommes, in: Academy of Management Proceedings, 2017, p. 15119.

2017 | Book Chapter | LibreCat-ID: 5005
Retourenmanagement zur Steigerung des Kundenwerts
I. Garnefeld, E. Boehm, L. Feider, in: Kundenwert, 2017, pp. 599--624.

2017 | Journal Article | LibreCat-ID: 4837
The customer value proposition: evolution, development, and application in marketing
A. Payne, P. Frow, A. Eggert, Journal of the Academy of Marketing Science (2017) 467--489.

2017 | Journal Article | LibreCat-ID: 4926
Potenzial der Unternehmensarchitektur im Rahmen des Employer Branding.
K. Radermacher, M. Schneider, PERSONALquaterly (2017) 10–16.
LibreCat | Files available

2017 | Journal Article | LibreCat-ID: 4933
Renew or cancel? Drivers of customer renewal decisions for IT-based service contracts
F. v Wangenheim, N.V. Wünderlich, J.H. Schumann, Journal of Business Research (2017) 181--188.

2017 | Conference Paper | LibreCat-ID: 5328
Service Encounter 2.0": An Investigation Into the Roles of Technology, Employees and Customers.
B. Larivière, D. Bowen, T.W. Andreassen, W. Kunz, N.J. Sirianni, C. Voss, N. Wünderlich, A. De Keyser, in: Proceedings of QUIS 2017, 2017.

2017 | Conference Paper | LibreCat-ID: 5479
The Loyalty Effect of Gift Purchases
A. Eggert, L. Steinhoff, C. Witte, (2017).

2017 | Journal Article | LibreCat-ID: 1062
The revenue potential of product differentiation: Empirical evidence fro the Croation restaurant industry
B. Frick, O. Gergaud, P. Winter, Gastronomy and Tourism 2 (2017) 259-271(13).
LibreCat | Files available | DOI

2017 | Conference Paper | LibreCat-ID: 3537
How to Handle Dilemmas in Triadic Service Relationships – An Exploratory Study.
J. Rötzmeier-Keuper, N. Wünderlich, in: Proceedings of the 2017 Frontiers in Service Conference, 2017.

2017 | Conference Paper | LibreCat-ID: 5329
Do Companies Really Have to Emphasize the Triple Bottom Line? Analyzing the Effect of Competing Sustainable Market Orientations.
H. Becker-Özcamlica, I. Teßmer, N. Wünderlich, in: Proceedings of the 2017 Winter Marketing Educators’ Conference, 2017.

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