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706 Publications
2022 | Conference Paper | LibreCat-ID: 45738
Becker, M., et al. “The Role of Self-Rewarding Behavior in Cashback Loyalty Programs.” Proceedings of the 51st European Marketing Academy (EMAC) Conference, Budapest., 2022.
LibreCat
2022 | Journal Article | LibreCat-ID: 45720
Steinhoff, Lena, et al. “Customer Engagement in International Markets.” Journal of International Marketing, vol. 31, no. 1, 2022, pp. 1–31, doi:10.1177/1069031X221099211.
LibreCat
| DOI
2022 | Journal Article | LibreCat-ID: 51210
Tuisku, Outi, et al. “Assistant Nurses and Orientation to Care Robot Use in Three European Countries.” Behaviour & Information Technology, vol. 42, no. 6, Informa UK Limited, 2022, pp. 758–74, doi:10.1080/0144929x.2022.2042736.
LibreCat
| DOI
2021 | Dissertation | LibreCat-ID: 24886
van Straaten, Dirk. Inferring Quality with Reputation Systems - Experimental Evidence on Elicitation Mechanisms and Aggregation Metrics. 2021, doi:10.17619/UNIPB/1-1189 .
LibreCat
| DOI
2021 | Book Chapter | LibreCat-ID: 24371
Krebs, Benjamin, and Marius Claus Wehner. “The Relationship between Talent Management and Individual and Organizational Performance.” The Routledge Companion to Talent Management, edited by Ibraiz Tarique, Routledge, 2021, pp. 539–55.
LibreCat
2021 | Journal Article | LibreCat-ID: 21289
Kaimann, Daniel, et al. “‘I Will Survive’: Online Streaming and the Chart Survival of Music Tracks.” Managerial and Decision Economics, vol. 42, no. 1, 2021, pp. 3–20, doi:10.1002/mde.3226.
LibreCat
| DOI
2021 | Conference Paper | LibreCat-ID: 46670
Harrmann, L., et al. “Exploring the Paths towards Service Growth in Manufacturing Companies.” 2021 AMA Winter Academic Conference, 2021.
LibreCat
2021 | Journal Article | LibreCat-ID: 41338
Salonen, Anna, et al. “Engaging a Product-Focused Sales Force in Solution Selling: Interplay of Individual- and Organizational-Level Conditions.” Journal of the Academy of Marketing Science, vol. 49, no. 1, Springer Science and Business Media LLC, 2021, pp. 139–63, doi:10.1007/s11747-020-00729-z.
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 41337
Garnefeld, Ina, et al. “Online Reviews Generated through Product Testing: Can More Favorable Reviews Be Enticed with Free Products?” Journal of the Academy of Marketing Science, vol. 49, no. 4, Springer Science and Business Media LLC, 2021, pp. 703–22, doi:10.1007/s11747-021-00770-6.
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 46635
Schaefers, Tobias, et al. “Outcome-Based Contracting from the Customers’ Perspective: A Means-End Chain Analytical Exploration.” Industrial Marketing Management, vol. 93, Elsevier BV, 2021, pp. 466–81, doi:10.1016/j.indmarman.2020.06.002.
LibreCat
| DOI