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706 Publications
2021 | Book Chapter | LibreCat-ID: 24375
Wach, Bernhard, et al. “HR-Manager Als Intrapreneure.” HR-Trends 2021, edited by K. Schwuchow and J. Gutmann, Haufe-Lexware, 2021.
LibreCat
2021 | Book Chapter | LibreCat-ID: 42778
Öhlschläger, Claudia, and Martin Schneider. “Passivität Als Widerstand Gegen Die Macht Der Verhältnisse? Melvilles Bartleby, the Scrivener Aus Literaturwissenschaftlicher Und Ökonomischer Perspektive.” Komparatistik Heute, Brill | Fink, 2021, pp. 159–73, doi:10.30965/9783846766088_009.
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 24456 | 
Rohlfing, Katharina J., et al. “Explanation as a Social Practice: Toward a Conceptual Framework for the Social Design of AI Systems.” IEEE Transactions on Cognitive and Developmental Systems, vol. 13, no. 3, 2021, pp. 717–28, doi:10.1109/tcds.2020.3044366.
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| DOI
2021 | Journal Article | LibreCat-ID: 45724
Henderson, C. M., et al. “Customer Inertia Marketing.” Journal of the Academy of Marketing Science, vol. 49, no. 2, 2021, pp. 350–73, doi:http://dx.doi.org/10.1007/s11747-020-00744-0.
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 45725
Kim, J. J., et al. “An Emerging Theory of Loyalty Program Dynamics.” Journal of the Academy of Marketing Science, vol. 49, no. 1, 2021, pp. 71–95, doi:10.1007/s11747-020-00719-1.
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 45722
Steinhoff, Lena, and R. W. Palmatier. “Commentary: Opportunities and Challenges of Technology in Relationship Marketing.” Australasian Marketing Journal, vol. 29, no. 2, 2021, pp. 111–17, doi:https://doi.org/10.1016/j.ausmj.2020.07.003.
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 45723
Steinhoff, Lena, and M. M. Zondag. “Loyalty Programs as Travel Companions: Complementary Service Features across Customer Journey Stages.” Journal of Business Research, vol. 129, 2021, pp. 70–82, doi:10.1016/j.jbusres.2021.02.016.
LibreCat
| DOI
2021 | Conference Paper | LibreCat-ID: 45741
Alberternst, B., et al. “Consumer Solidarity: A Social-System Perspective on the Glue That Holds Society Together.” 2021 AMA Winter Marketing Educators’ Conference Proceedings, St. Petersburg, 2021.
LibreCat
2021 | Conference Paper | LibreCat-ID: 45740
Alberternst, B., et al. “Understanding and Measuring Consumer Solidarity as a Collective Bond.” Proceedings of the 50th European Marketing Academy (EMAC) Conference, Madrid, 2021.
LibreCat
2021 | Journal Article | LibreCat-ID: 17860
Beverungen, Daniel, et al. “Transforming into a Platform Provider: Strategic Options for Industrial Smart Service Providers.” Journal of Service Management, vol. 32, no. 4, Emerald Insight, 2021, pp. 507–32, doi:10.1108/JOSM-03-2020-0066.
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