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727 Publications


2022 | Conference Paper | LibreCat-ID: 45739
How Do I Tell Them? Analyzing Companies' Provision of Rejection Reasons in Product Testing Programs
I. Garnefeld, L. Steinhoff, K. Küpper, in: 2022 AMA Winter Marketing Educators’ Conference Proceedings, Las Vegas, 2022.
LibreCat
 

2022 | Conference Paper | LibreCat-ID: 45738
The Role of Self-Rewarding Behavior in Cashback Loyalty Programs
M. Becker, N. Wiegand, L. Steinhoff, K. Baidina, in: Proceedings of the 51st European Marketing Academy (EMAC) Conference, Budapest., 2022.
LibreCat
 

2022 | Journal Article | LibreCat-ID: 51210
Assistant nurses and orientation to care robot use in three European countries
O. Tuisku, R.-M. Johansson-Pajala, J.A. Hoppe, S. Pekkarinen, L. Hennala, K. Thommes, C. Gustafsson, H. Melkas, Behaviour & Information Technology 42 (2022) 758–774.
LibreCat | DOI
 

2022 | Journal Article | LibreCat-ID: 46662 LibreCat
 

2022 | Journal Article | LibreCat-ID: 46668
Digital technology usage as a driver of servitization paths in manufacturing industries
A. Eggert, L. Harrmann, E. Böhm, EMAC Annual Conference, Budapest, Hungary (2022).
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2022 | Conference Paper | LibreCat-ID: 46669
Should manufacturers publish online reviews in their own online shops?
K. Kessing, I. Garnefeld, E. Böhm, in: EMAC Annual Conference, Budapest, Hungary, 2022.
LibreCat
 

2022 | Journal Article | LibreCat-ID: 46661
Servitization in the manufacturing industry: Where do we stand? Where do we come from?
R. Akalan, E. Böhm, A. Eggert, Journal of Service Management Research 6 (2022) 204–213.
LibreCat
 

2022 | Journal Article | LibreCat-ID: 46634
The ambivalent role of monetary sales incentives in service innovation selling
S. Alavi, E. Böhm, J. Habel, J. Wieseke, C. Schmitz, F. Brüggemann, Journal of Product Innovation Management 39 (2022) 445–463.
LibreCat | DOI
 

2022 | Journal Article | LibreCat-ID: 56160
Erkenntnisse von Arbeitgeberbewertungen: Potenzial von Atmosphäre und Arbeitsplätzen
K. Radermacher, E.M. Herdejürgen, PERSONALquarterly 74 (2022) 24–33.
LibreCat
 

2022 | Report | LibreCat-ID: 56163
Erkenntnisse aus Arbeitgeberbewertungen: Das Potential von Arbeitsatmosphäre und Arbeitsplatzgestaltung für die Weiterempfehlungsbereitschaft
K. Radermacher, E.M. Herdejürgen, Erkenntnisse aus Arbeitgeberbewertungen: Das Potential von Arbeitsatmosphäre und Arbeitsplatzgestaltung für die Weiterempfehlungsbereitschaft, Industrieverband Büro und Arbeitswelt e.V. (IBA), Wiesbaden, 2022.
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