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724 Publications
2013 | Journal Article | LibreCat-ID: 5478
Baum M, Kabst R. How to attract applicants in the atlantic versus the asia-pacific region? A cross-national analysis on China, India, Germany, and Hungary. Journal of World Business (JWB). 2013;48(2):175-185.
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2013 | Journal Article | LibreCat-ID: 5484
Haus I, Steinmetz H, Isidor R, Kabst R. Gender Effects on Entrepreneurial Intention: A Meta-Analytical Structural Equation Model. International Journal of Gender and Entrepreneurship (IJGE). 2013;5(2):130-156.
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2013 | Journal Article | LibreCat-ID: 5489
Steinmetz H. Analyzing observed composite differences across groups: Is partial measurement invariance enough? European Journal of Research Methods for the Behavioral and Social Sciences. 2013;9(1):1-12.
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2013 | Book Chapter | LibreCat-ID: 4944
Schneider M. “Gung Ho”: Nationale Kultur und Schlanke Produktion in Ron Howards Spielfilm. . In: Heiko Hoßfeld RO, ed. Macht und Employment Relations . ; 2013.
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| Files available
2013 | Journal Article | LibreCat-ID: 45734
Garnefeld I, Steinhoff L. Primacy versus Recency Effects in Extended Service Encounters. Journal of Service Management. 2013;24(1):64-81. doi:http://dx.doi.org/10.1108/09564231311304198
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| DOI
2013 | Conference Paper | LibreCat-ID: 45749
Steinhoff L, Palmatier RW. The Effect of Loyalty Programs on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance. In: Proceedings of the 42nd European Marketing Academy (EMAC) Conference, Istanbul. ; 2013.
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2013 | Working Paper | LibreCat-ID: 45756
Steinhoff L, Palmatier RW. Understanding the Effectiveness of Loyalty Programs, Marketing Science Institute (MSI) Working Paper Series.; 2013:13-105.
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| Files available
2013 | Conference Paper | LibreCat-ID: 46697
Garnefeld I, Münkhoff E, Raum K. Threat and normative appeals to reduce product returns in online retailing – An effective marketing practice? In: 42nd EMAC Annual Conference, Istanbul. ; 2013.
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2013 | Conference Paper | LibreCat-ID: 46696
Münkhoff E, Garnefeld I, Bruns A. How to prolong a sales promotion – Ex-post time extension versus reframing. In: 42nd EMAC Annual Conference, Istanbul. ; 2013.
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2013 | Book | LibreCat-ID: 46643
Münkhoff E. Umsatz- und Profitabilitätsauswirkungen industrieller Dienstleistungen. Springer Gabler; 2013. doi:10.1007/978-3-658-02122-1
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| DOI
2012 | Conference Paper | LibreCat-ID: 7739
Eggert A, Garnefeld I, Steinhoff L. The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs. In: 2012 AMA Summer Marketing Educators’ Proceedings. ; 2012.
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2012 | Conference Paper | LibreCat-ID: 7740
Garnefeld I, Münkhoff E, Bruns A. I thought it was all over and now it is back again – Customer reactions to time extensions of sales promotions. In: 2012 AMA Summer Marketing Educators’ Proceedings. ; 2012.
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2012 | Conference Paper | LibreCat-ID: 7741
Eggert A, Steiner M, Ulaga W, Backhaus K. Capturing the Value of Hybrid Offerings: The Impact of the Price Presentation Format. In: Proceedings of the 2012 ISBM Academic Workshop. ; 2012.
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2012 | Conference Paper | LibreCat-ID: 7742
Ritter T, Eggert A. Dispersion of Market Activities: A Configurational Approach. In: Proceedings of the 2012 ISBM Academic Workshop. ; 2012.
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2012 | Conference Paper | LibreCat-ID: 7743
Eggert A, Münkhoff E, Thiesbrummel C. Growing with Industrial Services - A Configurational Approach. In: 2012 AMA Winter Marketing Educators’ Proceedings. ; 2012.
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2012 | Conference Paper | LibreCat-ID: 7744
Eggert A, Garnefeld I, Steinhoff L. Endowed Status in Hierarchical Loyalty Programs. In: 2012 AMA Winter Marketing Educators’ Proceedings. ; 2012.
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2012 | Conference Paper | LibreCat-ID: 7745
Garnefeld I, Helm S, Eggert A, Tax S. Growing Existing Customers’ Profitability with Customer Referral Programs. In: 2012 AMA Winter Marketing Educators’ Proceedings. ; 2012.
LibreCat
2012 | Journal Article | LibreCat-ID: 5716
Evanschitzky H, Wangenheim F v, Wünderlich N. Perils of Managing the Service Profit Chain: The Role of Time Lags and Feedback Loops. Journal of Retailing. 2012;88(3):356-366.
LibreCat
2012 | Journal Article | LibreCat-ID: 5717
Schumann JH, Wünderlich N, Zimmer MS. Culture’s Impact on Customer Motivation to Engage in Professional Service Enactments. Schmalenbach Business Review. 2012;64(2):141-165.
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2012 | Journal Article | LibreCat-ID: 5718
Schumann JH, Wünderlich N, Wangenheim F. Technology Mediation in Service Delivery: A New Typology and an Agenda for Managers and Academics. Technovation. 2012;32(2):133-143.
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