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724 Publications
2013 | Journal Article | LibreCat-ID: 5478
@article{Baum_Kabst_2013, title={How to attract applicants in the atlantic versus the asia-pacific region? A cross-national analysis on China, India, Germany, and Hungary.}, volume={48}, number={2}, journal={Journal of World Business (JWB).}, author={Baum, M and Kabst, Rüdiger}, year={2013}, pages={175–185} }
LibreCat
2013 | Journal Article | LibreCat-ID: 5484
@article{Haus_Steinmetz_Isidor_Kabst_2013, title={Gender Effects on Entrepreneurial Intention: A Meta-Analytical Structural Equation Model.}, volume={5}, number={2}, journal={International Journal of Gender and Entrepreneurship (IJGE)}, author={Haus, I and Steinmetz, Holger and Isidor, R and Kabst, Rüdiger}, year={2013}, pages={130–156} }
LibreCat
2013 | Journal Article | LibreCat-ID: 5489
@article{Steinmetz_2013, title={Analyzing observed composite differences across groups: Is partial measurement invariance enough?}, volume={9}, number={1}, journal={European Journal of Research Methods for the Behavioral and Social Sciences.}, author={Steinmetz, Holger}, year={2013}, pages={1–12} }
LibreCat
2013 | Book Chapter | LibreCat-ID: 4944
@inbook{Schneider_2013, title={“Gung Ho”: Nationale Kultur und Schlanke Produktion in Ron Howards Spielfilm. }, booktitle={Macht und Employment Relations }, author={Schneider, Martin}, editor={Heiko Hoßfeld, Renate Ortlieb}, year={2013} }
LibreCat
| Files available
2013 | Journal Article | LibreCat-ID: 45734
@article{Garnefeld_Steinhoff_2013, title={Primacy versus Recency Effects in Extended Service Encounters}, volume={24}, DOI={http://dx.doi.org/10.1108/09564231311304198}, number={1}, journal={Journal of Service Management}, author={Garnefeld, I. and Steinhoff, Lena}, year={2013}, pages={64–81} }
LibreCat
| DOI
2013 | Conference Paper | LibreCat-ID: 45749
@inproceedings{Steinhoff_Palmatier_2013, title={The Effect of Loyalty Programs on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance}, booktitle={Proceedings of the 42nd European Marketing Academy (EMAC) Conference, Istanbul}, author={Steinhoff, Lena and Palmatier, R. W.}, year={2013} }
LibreCat
2013 | Working Paper | LibreCat-ID: 45756
@book{Steinhoff_Palmatier_2013, title={Understanding the Effectiveness of Loyalty Programs, Marketing Science Institute (MSI) Working Paper Series}, author={Steinhoff, Lena and Palmatier, R. W.}, year={2013}, pages={13–105} }
LibreCat
| Files available
2013 | Conference Paper | LibreCat-ID: 46697
@inproceedings{Garnefeld_Münkhoff_Raum_2013, title={Threat and normative appeals to reduce product returns in online retailing – An effective marketing practice?}, booktitle={42nd EMAC Annual Conference, Istanbul}, author={Garnefeld, I. and Münkhoff, Eva and Raum, K.}, year={2013} }
LibreCat
2013 | Conference Paper | LibreCat-ID: 46696
@inproceedings{Münkhoff_Garnefeld_Bruns_2013, title={How to prolong a sales promotion – Ex-post time extension versus reframing}, booktitle={42nd EMAC Annual Conference, Istanbul}, author={Münkhoff, Eva and Garnefeld, I. and Bruns, A.}, year={2013} }
LibreCat
2013 | Book | LibreCat-ID: 46643
@book{Münkhoff_2013, place={Wiesbaden}, title={Umsatz- und Profitabilitätsauswirkungen industrieller Dienstleistungen}, DOI={10.1007/978-3-658-02122-1}, publisher={Springer Gabler}, author={Münkhoff, Eva}, year={2013} }
LibreCat
| DOI
2012 | Conference Paper | LibreCat-ID: 7739
@inproceedings{Eggert_Garnefeld_Steinhoff_2012, title={The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs}, booktitle={2012 AMA Summer Marketing Educators’ Proceedings}, author={Eggert, A and Garnefeld, I and Steinhoff, L}, year={2012} }
LibreCat
2012 | Conference Paper | LibreCat-ID: 7740
@inproceedings{Garnefeld_Münkhoff_Bruns_2012, title={I thought it was all over and now it is back again – Customer reactions to time extensions of sales promotions}, booktitle={2012 AMA Summer Marketing Educators’ Proceedings}, author={Garnefeld, I and Münkhoff, E and Bruns, A}, year={2012} }
LibreCat
2012 | Conference Paper | LibreCat-ID: 7741
@inproceedings{Eggert_Steiner_Ulaga_Backhaus_2012, title={Capturing the Value of Hybrid Offerings: The Impact of the Price Presentation Format}, booktitle={Proceedings of the 2012 ISBM Academic Workshop}, author={Eggert, A and Steiner, M and Ulaga, W and Backhaus, K}, year={2012} }
LibreCat
2012 | Conference Paper | LibreCat-ID: 7742
@inproceedings{Ritter_Eggert_2012, title={Dispersion of Market Activities: A Configurational Approach}, booktitle={Proceedings of the 2012 ISBM Academic Workshop}, author={Ritter, T and Eggert, A}, year={2012} }
LibreCat
2012 | Conference Paper | LibreCat-ID: 7743
@inproceedings{Eggert_Münkhoff_Thiesbrummel_2012, title={Growing with Industrial Services - A Configurational Approach}, booktitle={2012 AMA Winter Marketing Educators’ Proceedings}, author={Eggert, A and Münkhoff, E and Thiesbrummel, C}, year={2012} }
LibreCat
2012 | Conference Paper | LibreCat-ID: 7744
@inproceedings{Eggert_Garnefeld_Steinhoff_2012, title={Endowed Status in Hierarchical Loyalty Programs}, booktitle={2012 AMA Winter Marketing Educators’ Proceedings}, author={Eggert, A and Garnefeld, I and Steinhoff, L}, year={2012} }
LibreCat
2012 | Conference Paper | LibreCat-ID: 7745
@inproceedings{Garnefeld_Helm_Eggert_Tax_2012, title={Growing Existing Customers’ Profitability with Customer Referral Programs}, booktitle={2012 AMA Winter Marketing Educators’ Proceedings}, author={Garnefeld, I and Helm, S and Eggert, A and Tax, S}, year={2012} }
LibreCat
2012 | Journal Article | LibreCat-ID: 5716
@article{Evanschitzky_Wangenheim_Wünderlich_2012, title={Perils of Managing the Service Profit Chain: The Role of Time Lags and Feedback Loops.}, volume={88}, number={3}, journal={Journal of Retailing}, publisher={Elsevier}, author={Evanschitzky, Heiner and Wangenheim, Florian v and Wünderlich, Nancy}, year={2012}, pages={356–366} }
LibreCat
2012 | Journal Article | LibreCat-ID: 5717
@article{Schumann_Wünderlich_Zimmer_2012, title={Culture’s Impact on Customer Motivation to Engage in Professional Service Enactments.}, volume={64}, number={2}, journal={Schmalenbach Business Review}, publisher={Springer}, author={Schumann, Jan H and Wünderlich, Nancy and Zimmer, Marcus S}, year={2012}, pages={141–165} }
LibreCat
2012 | Journal Article | LibreCat-ID: 5718
@article{Schumann_Wünderlich_Wangenheim_2012, title={Technology Mediation in Service Delivery: A New Typology and an Agenda for Managers and Academics.}, volume={32}, number={2}, journal={Technovation}, publisher={Elsevier}, author={Schumann, Jan H and Wünderlich, Nancy and Wangenheim, Florian}, year={2012}, pages={133–143} }
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