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713 Publications
2012 | Conference Paper | LibreCat-ID: 7740
Garnefeld, I., Münkhoff, E., & Bruns, A. (2012). I thought it was all over and now it is back again – Customer reactions to time extensions of sales promotions. In 2012 AMA Summer Marketing Educators’ Proceedings.
LibreCat
2012 | Conference Paper | LibreCat-ID: 7741
Eggert, A., Steiner, M., Ulaga, W., & Backhaus, K. (2012). Capturing the Value of Hybrid Offerings: The Impact of the Price Presentation Format. In Proceedings of the 2012 ISBM Academic Workshop.
LibreCat
2012 | Conference Paper | LibreCat-ID: 7742
Ritter, T., & Eggert, A. (2012). Dispersion of Market Activities: A Configurational Approach. In Proceedings of the 2012 ISBM Academic Workshop.
LibreCat
2012 | Conference Paper | LibreCat-ID: 7743
Eggert, A., Münkhoff, E., & Thiesbrummel, C. (2012). Growing with Industrial Services - A Configurational Approach. In 2012 AMA Winter Marketing Educators’ Proceedings.
LibreCat
2012 | Conference Paper | LibreCat-ID: 7744
Eggert, A., Garnefeld, I., & Steinhoff, L. (2012). Endowed Status in Hierarchical Loyalty Programs. In 2012 AMA Winter Marketing Educators’ Proceedings.
LibreCat
2012 | Conference Paper | LibreCat-ID: 7745
Garnefeld, I., Helm, S., Eggert, A., & Tax, S. (2012). Growing Existing Customers’ Profitability with Customer Referral Programs. In 2012 AMA Winter Marketing Educators’ Proceedings.
LibreCat
2012 | Journal Article | LibreCat-ID: 5716
Evanschitzky, H., Wangenheim, F. v, & Wünderlich, N. (2012). Perils of Managing the Service Profit Chain: The Role of Time Lags and Feedback Loops. Journal of Retailing, 88(3), 356–366.
LibreCat
2012 | Journal Article | LibreCat-ID: 5717
Schumann, J. H., Wünderlich, N., & Zimmer, M. S. (2012). Culture’s Impact on Customer Motivation to Engage in Professional Service Enactments. Schmalenbach Business Review, 64(2), 141–165.
LibreCat
2012 | Journal Article | LibreCat-ID: 5718
Schumann, J. H., Wünderlich, N., & Wangenheim, F. (2012). Technology Mediation in Service Delivery: A New Typology and an Agenda for Managers and Academics. Technovation, 32(2), 133–143.
LibreCat
2012 | Journal Article | LibreCat-ID: 6102
Steinmetz, H., Schwens, C., Wehner, M., & Kabst, R. (2012). Das Cranet-Projekt: Kreuzkulturelle Vergleiche im HR-Management. PERSONALquartely, 64(1), 34–39.
LibreCat
2012 | Journal Article | LibreCat-ID: 6103
Kabst, R., & Baum, M. (2012). Editorial: Employer Branding: Strategie, Instrumente, Umsetzung. PERSONALquartely, 64(3), 3.
LibreCat
2012 | Book | LibreCat-ID: 6138
Weber, W., & Kabst, R. (2012). Einführung in die Betriebswirtschaftslehre (8th ed.). Wiesbaden.
LibreCat
2012 | Book Chapter | LibreCat-ID: 6148
Baum, M., Schwens, C., & Kabst, R. (2012). Determinants of Different Types of Born Globals. In M. Gabrielsson & M. Kirpalani (Eds.), Handbook of Research on Born Globals (pp. 36–45). Cheltenham Glos/Northampton: Edward Elgar Publishing Ltd.
LibreCat
2012 | Book Chapter | LibreCat-ID: 6149
Isidor, R., Schwens, C., & Kabst, R. (2012). Die Messung von Joint-Venture Erfolg. In J. Zentes (Ed.), Markteintrittsstrategien - Dynamik und Komplexität (pp. 193–205).
LibreCat
2012 | Conference Paper | LibreCat-ID: 6275
Schneid, M., Steinmetz, H., Isidor, R., & Kabst, R. (2012). Diversität, Konflikte und Leistung in Teams: Ein meta-analytisches Strukturgleichungsmodell.
LibreCat
2012 | Conference Paper | LibreCat-ID: 6277
Kabst, R. (2012). Endogeneity in the behavioral sciences: An illustration with real data. Amsterdam.
LibreCat
2012 | Conference Paper | LibreCat-ID: 6281
Wehner, M. C., Giardini, A., & Kabst, R. (2012). Recruitment Process Outsourcing and Applicant Reactions: Does Image Make a Difference? University of Limerick, Ireland.
LibreCat
2012 | Journal Article | LibreCat-ID: 4835
Frick, B., Ocaña, M. Á. M., Martinez, P. G., & Schneider, M. (2012). The demand for individual grievance procedures in Germany and Spain: Labour law changes versus business cycle. Estudios de Economia Aplicada, (1), 12--28.
LibreCat
2012 | Journal Article | LibreCat-ID: 4853
Eggert, A., Henseler, J., & Hollmann, S. (2012). Who owns the customer? Disentangling customer loyalty in indirect distribution channels. Journal of Supply Chain Management, (2), 75--92.
LibreCat
2012 | Journal Article | LibreCat-ID: 4854
Terho, H., Haas, A., Eggert, A., & Ulaga, W. (2012). ‘It’s almost like taking the sales out of selling’—towards a conceptualization of value-based selling in business markets. Industrial Marketing Management, (1), 174--185.
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