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724 Publications
2012 | Conference Paper | LibreCat-ID: 7739
Eggert A, Garnefeld I, Steinhoff L. The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs. In: 2012 AMA Summer Marketing Educators’ Proceedings. ; 2012.
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2012 | Conference Paper | LibreCat-ID: 7740
Garnefeld I, Münkhoff E, Bruns A. I thought it was all over and now it is back again – Customer reactions to time extensions of sales promotions. In: 2012 AMA Summer Marketing Educators’ Proceedings. ; 2012.
LibreCat
2012 | Conference Paper | LibreCat-ID: 7741
Eggert A, Steiner M, Ulaga W, Backhaus K. Capturing the Value of Hybrid Offerings: The Impact of the Price Presentation Format. In: Proceedings of the 2012 ISBM Academic Workshop. ; 2012.
LibreCat
2012 | Conference Paper | LibreCat-ID: 7742
Ritter T, Eggert A. Dispersion of Market Activities: A Configurational Approach. In: Proceedings of the 2012 ISBM Academic Workshop. ; 2012.
LibreCat
2012 | Conference Paper | LibreCat-ID: 7743
Eggert A, Münkhoff E, Thiesbrummel C. Growing with Industrial Services - A Configurational Approach. In: 2012 AMA Winter Marketing Educators’ Proceedings. ; 2012.
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2012 | Conference Paper | LibreCat-ID: 7744
Eggert A, Garnefeld I, Steinhoff L. Endowed Status in Hierarchical Loyalty Programs. In: 2012 AMA Winter Marketing Educators’ Proceedings. ; 2012.
LibreCat
2012 | Conference Paper | LibreCat-ID: 7745
Garnefeld I, Helm S, Eggert A, Tax S. Growing Existing Customers’ Profitability with Customer Referral Programs. In: 2012 AMA Winter Marketing Educators’ Proceedings. ; 2012.
LibreCat
2012 | Journal Article | LibreCat-ID: 5716
Evanschitzky H, Wangenheim F v, Wünderlich N. Perils of Managing the Service Profit Chain: The Role of Time Lags and Feedback Loops. Journal of Retailing. 2012;88(3):356-366.
LibreCat
2012 | Journal Article | LibreCat-ID: 5717
Schumann JH, Wünderlich N, Zimmer MS. Culture’s Impact on Customer Motivation to Engage in Professional Service Enactments. Schmalenbach Business Review. 2012;64(2):141-165.
LibreCat
2012 | Journal Article | LibreCat-ID: 5718
Schumann JH, Wünderlich N, Wangenheim F. Technology Mediation in Service Delivery: A New Typology and an Agenda for Managers and Academics. Technovation. 2012;32(2):133-143.
LibreCat
2012 | Journal Article | LibreCat-ID: 6102
Steinmetz H, Schwens C, Wehner M, Kabst R. Das Cranet-Projekt: Kreuzkulturelle Vergleiche im HR-Management. PERSONALquartely. 2012;64(1):34-39.
LibreCat
2012 | Journal Article | LibreCat-ID: 6103
Kabst R, Baum M. Editorial: Employer Branding: Strategie, Instrumente, Umsetzung. PERSONALquartely. 2012;64(3):3.
LibreCat
2012 | Book | LibreCat-ID: 6138
Weber W, Kabst R. Einführung in Die Betriebswirtschaftslehre. 8th ed. Wiesbaden; 2012.
LibreCat
2012 | Book Chapter | LibreCat-ID: 6148
Baum M, Schwens C, Kabst R. Determinants of Different Types of Born Globals. In: Gabrielsson M, Kirpalani M, eds. Handbook of Research on Born Globals. Cheltenham Glos/Northampton: Edward Elgar Publishing Ltd.; 2012:36-45.
LibreCat
2012 | Book Chapter | LibreCat-ID: 6149
Isidor R, Schwens C, Kabst R. Die Messung von Joint-Venture Erfolg. In: Zentes J, ed. Markteintrittsstrategien - Dynamik Und Komplexität. ; 2012:193-205.
LibreCat
2012 | Conference Paper | LibreCat-ID: 6275
Schneid M, Steinmetz H, Isidor R, Kabst R. Diversität, Konflikte und Leistung in Teams: Ein meta-analytisches Strukturgleichungsmodell. In: ; 2012.
LibreCat
2012 | Conference Paper | LibreCat-ID: 6277
Kabst R. Endogeneity in the behavioral sciences: An illustration with real data. In: Amsterdam; 2012.
LibreCat
2012 | Conference Paper | LibreCat-ID: 6281
Wehner MC, Giardini A, Kabst R. Recruitment Process Outsourcing and Applicant Reactions: Does Image Make a Difference? In: University of Limerick, Ireland; 2012.
LibreCat
2012 | Journal Article | LibreCat-ID: 4835
Frick B, Ocaña MÁM, Martinez PG, Schneider M. The demand for individual grievance procedures in Germany and Spain: Labour law changes versus business cycle. Estudios de economia aplicada. 2012;(1):12--28.
LibreCat
2012 | Journal Article | LibreCat-ID: 4853
Eggert A, Henseler J, Hollmann S. Who owns the customer? Disentangling customer loyalty in indirect distribution channels. Journal of Supply Chain Management. 2012;(2):75--92.
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