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724 Publications
2012 | Journal Article | LibreCat-ID: 4854
Terho H, Haas A, Eggert A, Ulaga W. ‘It’s almost like taking the sales out of selling’—towards a conceptualization of value-based selling in business markets. Industrial Marketing Management. 2012;(1):174--185.
LibreCat
2012 | Journal Article | LibreCat-ID: 5494
Baum M, Gsell L, Kabst R. Determinanten des Employer Branding in deutschen Unternehmen: Ein neoinstitutionalistischer Erklärungsansatz. Die Betriebswirtschaft (ZfB). 2012;72(3):235-253.
LibreCat
2012 | Journal Article | LibreCat-ID: 5496
Baum M, Kabst R. Die Wirkung von informellen und internetbasierten Rekrutierungskanälen auf den Rekrutierungserfolg: Eine empirische Analyse in kleinen und mittleren Unternehmen. Zeitschrift für Betriebswirtschaft (ZfB). 2012;3:117-142.
LibreCat
2012 | Journal Article | LibreCat-ID: 5497
Maekelburger B, Schwens C, Kabst R. Asset Specificity and Foreign Market Entry Mode Choice of Small and Medium-Sized Enterprises: The Moderating Influence of Knowledge Safeguards and Institutional Safeguards. Journal of International Business Studies (JIBS). 2012;42(5):458-476.
LibreCat
2012 | Journal Article | LibreCat-ID: 5498
Eberz LM, Baum M, Kabst R. Der Einfluss von Rekrutiererverhaltensweisen auf den Bewerber: Ein mediierter Prozess. Zeitschrift für Personalforschung (ZfP). 2012;26(1):5-29.
LibreCat
2012 | Journal Article | LibreCat-ID: 5508
Wehner MC, Kabst R, Meifert M, Cunz LM. Der Personalverantwortliche als strategischer Partner: Persönliche Einstellung oder subjektive Norm? Zeitschrift für Betriebswirtschaft (ZfB). 2012;82(9):913-933.
LibreCat
2012 | Journal Article | LibreCat-ID: 5510
Strohmeier S, Kabst R. Evaluating Major Human Resource Information Systems Design Characteristics: An Empirical Analysis. International Journal of Business Information Systems (IJBIS). 2012;9(3):328-342.
LibreCat
2012 | Journal Article | LibreCat-ID: 5512
Frese M, Bausch A, Schmidt P, Rauch A, Kabst R. Evidence-based entrepreneurship (EBE): Cumulative science, action principles, and bridging the gap between science and practice. Foundations and Trends in Entrepreneurship . 2012;8(1):1-62.
LibreCat
2012 | Journal Article | LibreCat-ID: 5515
Wehner MC, Giardini A, Kabst R. Graduates’ Reactions to Recruitment Process Outsourcing: A Scenario-Based Study. Human Resource Management. 2012;51(4):601-623.
LibreCat
2012 | Journal Article | LibreCat-ID: 5516
Eiche J, Schwens C, Kabst R. Greenfield Investment versus Akquisition: Der moderierende Einfluss wahrgenommener institutioneller Unsicherheit bei der Internationalisierung von KMU. . Zeitschrift für Betriebswirtschaft (ZfB). 2012;82(3):143-165.
LibreCat
2012 | Journal Article | LibreCat-ID: 5518
Isidor R, Schwens C, Kabst R, Hornung F. Internationaler Joint Venture Erfolg: Eine Meta-Analyse. Zeitschrift für Betriebswirtschaft (ZfB). 2012;82(5):539-583.
LibreCat
2012 | Journal Article | LibreCat-ID: 5519
Steinmetz H, Isidor R, Bäuerle N. Testing the Circular Structure of Human Values: A Meta-Analytical Structural Equation Modelling Approach. Survey Research Methods. 2012;6(1):61-75.
LibreCat
2012 | Conference Paper | LibreCat-ID: 45750
Eggert A, Garnefeld I, Steinhoff L. The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs. In: 2012 AMA Summer Marketing Educators’ Conference Proceedings, Chicago. ; 2012.
LibreCat
2012 | Conference Paper | LibreCat-ID: 45751
Eggert A, Garnefeld I, Steinhoff L. Endowed Status in Hierarchical Loyalty Programs. In: 2012 AMA Winter Marketing Educators’ Conference Proceedings, St. Petersburg. ; 2012.
LibreCat
2012 | Conference Paper | LibreCat-ID: 46698
Garnefeld I, Münkhoff E, Bruns A. I thought it was all over and now it is back again – Customer reactions to time extensions of sales promotions. In: 2012 AMA Summer Academic Conference, Chicago, IL. ; 2012.
LibreCat
2012 | Conference Paper | LibreCat-ID: 46699
Eggert A, Münkhoff E, Thiesbrummel C. Growing with industrial services – A configurational approach (ausgezeichnet mit Best Paper Award). In: 2012 AMA Winter Academic Conference, St. Petersburg, FL. ; 2012.
LibreCat
2011 | Conference Paper | LibreCat-ID: 7746
Terho H, Haas A, Eggert A, Ulaga W. ‘It’s Almost Like Taking the Sales out of Selling’: Conceptualizing Value-Based Selling in Business Markets. In: 2011 AMA Summer Marketing Educators’ Proceedings. ; 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 7747
Eggert A, Münkhoff E, Thiesbrummel C. Service orientation of manufacturing companies: A necessary or sufficient condition for firm profitability? In: Proceedings of the 40th European Marketing Academy (EMAC) Conference. ; 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 7802
Doescher K, Hogreve J, Eggert A. Embracing the complexity of recovery management in business-to-business relationships. In: Proceedings of the 40th European Marketing Academy (EMAC) Conference. ; 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 7803
Garnefeld I, Helm S, Eggert A, Tax S. All or Nothing at All – Referral Reward Programs, Customer Retention and Reward Size. In: Proceedings of the 40th European Marketing Academy (EMAC) Conference. ; 2011.
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