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724 Publications
2012 | Conference Paper | LibreCat-ID: 7739
Eggert, A., et al. “The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs.” 2012 AMA Summer Marketing Educators’ Proceedings, 2012.
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2012 | Conference Paper | LibreCat-ID: 7740
Garnefeld, I., et al. “I Thought It Was All over and Now It Is Back Again – Customer Reactions to Time Extensions of Sales Promotions.” 2012 AMA Summer Marketing Educators’ Proceedings, 2012.
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2012 | Conference Paper | LibreCat-ID: 7741
Eggert, A., et al. “Capturing the Value of Hybrid Offerings: The Impact of the Price Presentation Format.” Proceedings of the 2012 ISBM Academic Workshop, 2012.
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2012 | Conference Paper | LibreCat-ID: 7742
Ritter, T., and A. Eggert. “Dispersion of Market Activities: A Configurational Approach.” Proceedings of the 2012 ISBM Academic Workshop, 2012.
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2012 | Conference Paper | LibreCat-ID: 7743
Eggert, A., et al. “Growing with Industrial Services - A Configurational Approach.” 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
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2012 | Conference Paper | LibreCat-ID: 7744
Eggert, A., et al. “Endowed Status in Hierarchical Loyalty Programs.” 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
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2012 | Conference Paper | LibreCat-ID: 7745
Garnefeld, I., et al. “Growing Existing Customers’ Profitability with Customer Referral Programs.” 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
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2012 | Journal Article | LibreCat-ID: 5716
Evanschitzky, Heiner, et al. “Perils of Managing the Service Profit Chain: The Role of Time Lags and Feedback Loops.” Journal of Retailing, vol. 88, no. 3, Elsevier, 2012, pp. 356–66.
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2012 | Journal Article | LibreCat-ID: 5717
Schumann, Jan H., et al. “Culture’s Impact on Customer Motivation to Engage in Professional Service Enactments.” Schmalenbach Business Review, vol. 64, no. 2, Springer, 2012, pp. 141–65.
LibreCat
2012 | Journal Article | LibreCat-ID: 5718
Schumann, Jan H., et al. “Technology Mediation in Service Delivery: A New Typology and an Agenda for Managers and Academics.” Technovation, vol. 32, no. 2, Elsevier, 2012, pp. 133–43.
LibreCat
2012 | Journal Article | LibreCat-ID: 6102
Steinmetz, Holger, et al. “Das Cranet-Projekt: Kreuzkulturelle Vergleiche Im HR-Management.” PERSONALquartely, vol. 64, no. 1, 2012, pp. 34–39.
LibreCat
2012 | Journal Article | LibreCat-ID: 6103
Kabst, Rüdiger, and M. Baum. “Editorial: Employer Branding: Strategie, Instrumente, Umsetzung.” PERSONALquartely, vol. 64, no. 3, 2012, p. 3.
LibreCat
2012 | Book | LibreCat-ID: 6138
Weber, W., and Rüdiger Kabst. Einführung in Die Betriebswirtschaftslehre. 8th ed., 2012.
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2012 | Book Chapter | LibreCat-ID: 6148
Baum, M., et al. “Determinants of Different Types of Born Globals.” Handbook of Research on Born Globals, edited by M Gabrielsson and M Kirpalani, Edward Elgar Publishing Ltd., 2012, pp. 36–45.
LibreCat
2012 | Book Chapter | LibreCat-ID: 6149
Isidor, R., et al. “Die Messung von Joint-Venture Erfolg.” Markteintrittsstrategien - Dynamik Und Komplexität, edited by J Zentes, 2012, pp. 193–205.
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2012 | Conference Paper | LibreCat-ID: 6275
Schneid, M., et al. Diversität, Konflikte Und Leistung in Teams: Ein Meta-Analytisches Strukturgleichungsmodell. 2012.
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2012 | Conference Paper | LibreCat-ID: 6277
Kabst, Rüdiger. Endogeneity in the Behavioral Sciences: An Illustration with Real Data. 2012.
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2012 | Conference Paper | LibreCat-ID: 6281
Wehner, M. C., et al. Recruitment Process Outsourcing and Applicant Reactions: Does Image Make a Difference? 2012.
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2012 | Journal Article | LibreCat-ID: 4835
Frick, Bernd, et al. “The Demand for Individual Grievance Procedures in Germany and Spain: Labour Law Changes versus Business Cycle.” Estudios de Economia Aplicada, no. 1, 2012, pp. 12--28.
LibreCat
2012 | Journal Article | LibreCat-ID: 4853
Eggert, Andreas, et al. “Who Owns the Customer? Disentangling Customer Loyalty in Indirect Distribution Channels.” Journal of Supply Chain Management, no. 2, 2012, pp. 75--92.
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