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724 Publications


2012 | Conference Paper | LibreCat-ID: 7739
The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs
A. Eggert, I. Garnefeld, L. Steinhoff, in: 2012 AMA Summer Marketing Educators’ Proceedings, 2012.
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2012 | Conference Paper | LibreCat-ID: 7740
I thought it was all over and now it is back again – Customer reactions to time extensions of sales promotions
I. Garnefeld, E. Münkhoff, A. Bruns, in: 2012 AMA Summer Marketing Educators’ Proceedings, 2012.
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2012 | Conference Paper | LibreCat-ID: 7741
Capturing the Value of Hybrid Offerings: The Impact of the Price Presentation Format
A. Eggert, M. Steiner, W. Ulaga, K. Backhaus, in: Proceedings of the 2012 ISBM Academic Workshop, 2012.
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2012 | Conference Paper | LibreCat-ID: 7742
Dispersion of Market Activities: A Configurational Approach
T. Ritter, A. Eggert, in: Proceedings of the 2012 ISBM Academic Workshop, 2012.
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2012 | Conference Paper | LibreCat-ID: 7743
Growing with Industrial Services - A Configurational Approach
A. Eggert, E. Münkhoff, C. Thiesbrummel, in: 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
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2012 | Conference Paper | LibreCat-ID: 7744
Endowed Status in Hierarchical Loyalty Programs
A. Eggert, I. Garnefeld, L. Steinhoff, in: 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
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2012 | Conference Paper | LibreCat-ID: 7745
Growing Existing Customers’ Profitability with Customer Referral Programs
I. Garnefeld, S. Helm, A. Eggert, S. Tax, in: 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
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2012 | Journal Article | LibreCat-ID: 5716
Perils of Managing the Service Profit Chain: The Role of Time Lags and Feedback Loops.
H. Evanschitzky, F. v Wangenheim, N. Wünderlich, Journal of Retailing 88 (2012) 356–366.
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2012 | Journal Article | LibreCat-ID: 5717
Culture’s Impact on Customer Motivation to Engage in Professional Service Enactments.
J.H. Schumann, N. Wünderlich, M.S. Zimmer, Schmalenbach Business Review 64 (2012) 141–165.
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2012 | Journal Article | LibreCat-ID: 5718
Technology Mediation in Service Delivery: A New Typology and an Agenda for Managers and Academics.
J.H. Schumann, N. Wünderlich, F. Wangenheim, Technovation 32 (2012) 133–143.
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2012 | Journal Article | LibreCat-ID: 6102
Das Cranet-Projekt: Kreuzkulturelle Vergleiche im HR-Management.
H. Steinmetz, C. Schwens, M. Wehner, R. Kabst, PERSONALquartely 64 (2012) 34–39.
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2012 | Journal Article | LibreCat-ID: 6103
Editorial: Employer Branding: Strategie, Instrumente, Umsetzung
R. Kabst, M. Baum, PERSONALquartely 64 (2012) 3.
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2012 | Book | LibreCat-ID: 6138
Einführung in die Betriebswirtschaftslehre
W. Weber, R. Kabst, Einführung in Die Betriebswirtschaftslehre, 8th ed., Wiesbaden, 2012.
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2012 | Book Chapter | LibreCat-ID: 6148
Determinants of Different Types of Born Globals.
M. Baum, C. Schwens, R. Kabst, in: M. Gabrielsson, M. Kirpalani (Eds.), Handbook of Research on Born Globals, Edward Elgar Publishing Ltd., Cheltenham Glos/Northampton, 2012, pp. 36–45.
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2012 | Book Chapter | LibreCat-ID: 6149
Die Messung von Joint-Venture Erfolg
R. Isidor, C. Schwens, R. Kabst, in: J. Zentes (Ed.), Markteintrittsstrategien - Dynamik Und Komplexität, 2012, pp. 193–205.
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2012 | Conference Paper | LibreCat-ID: 6275 LibreCat
 

2012 | Conference Paper | LibreCat-ID: 6277 LibreCat
 

2012 | Conference Paper | LibreCat-ID: 6281
Recruitment Process Outsourcing and Applicant Reactions: Does Image Make a Difference?
M.C. Wehner, A. Giardini, R. Kabst, in: University of Limerick, Ireland, 2012.
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2012 | Journal Article | LibreCat-ID: 4835
The demand for individual grievance procedures in Germany and Spain: Labour law changes versus business cycle
B. Frick, M.Á.M. Ocaña, P.G. Martinez, M. Schneider, Estudios de Economia Aplicada (2012) 12--28.
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2012 | Journal Article | LibreCat-ID: 4853
Who owns the customer? Disentangling customer loyalty in indirect distribution channels
A. Eggert, J. Henseler, S. Hollmann, Journal of Supply Chain Management (2012) 75--92.
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