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724 Publications


2012 | Journal Article | LibreCat-ID: 4854
‘It's almost like taking the sales out of selling’—towards a conceptualization of value-based selling in business markets
H. Terho, A. Haas, A. Eggert, W. Ulaga, Industrial Marketing Management (2012) 174--185.
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2012 | Journal Article | LibreCat-ID: 5494
Determinanten des Employer Branding in deutschen Unternehmen: Ein neoinstitutionalistischer Erklärungsansatz.
M. Baum, L. Gsell, R. Kabst, Die Betriebswirtschaft (ZfB). 72 (2012) 235–253.
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2012 | Journal Article | LibreCat-ID: 5496 LibreCat
 

2012 | Journal Article | LibreCat-ID: 5497 LibreCat
 

2012 | Journal Article | LibreCat-ID: 5498
Der Einfluss von Rekrutiererverhaltensweisen auf den Bewerber: Ein mediierter Prozess.
L.M. Eberz, M. Baum, R. Kabst, Zeitschrift Für Personalforschung (ZfP). 26 (2012) 5–29.
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2012 | Journal Article | LibreCat-ID: 5508
Der Personalverantwortliche als strategischer Partner: Persönliche Einstellung oder subjektive Norm?
M.C. Wehner, R. Kabst, M. Meifert, L.M. Cunz, Zeitschrift Für Betriebswirtschaft (ZfB). 82 (2012) 913–933.
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2012 | Journal Article | LibreCat-ID: 5510
Evaluating Major Human Resource Information Systems Design Characteristics: An Empirical Analysis.
S. Strohmeier, R. Kabst, International Journal of Business Information Systems (IJBIS). 9 (2012) 328–342.
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2012 | Journal Article | LibreCat-ID: 5512
Evidence-based entrepreneurship (EBE): Cumulative science, action principles, and bridging the gap between science and practice.
M. Frese, A. Bausch, P. Schmidt, A. Rauch, R. Kabst, Foundations and Trends in Entrepreneurship. 8 (2012) 1–62.
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2012 | Journal Article | LibreCat-ID: 5515
Graduates’ Reactions to Recruitment Process Outsourcing: A Scenario-Based Study.
M.C. Wehner, A. Giardini, R. Kabst, Human Resource Management. 51 (2012) 601–623.
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2012 | Journal Article | LibreCat-ID: 5516 LibreCat
 

2012 | Journal Article | LibreCat-ID: 5518
Internationaler Joint Venture Erfolg: Eine Meta-Analyse.
R. Isidor, C. Schwens, R. Kabst, F. Hornung, Zeitschrift Für Betriebswirtschaft (ZfB). 82 (2012) 539–583.
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2012 | Journal Article | LibreCat-ID: 5519
Testing the Circular Structure of Human Values: A Meta-Analytical Structural Equation Modelling Approach.
H. Steinmetz, R. Isidor, N. Bäuerle, Survey Research Methods 6 (2012) 61–75.
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2012 | Conference Paper | LibreCat-ID: 45750
The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs
A. Eggert, I. Garnefeld, L. Steinhoff, in: 2012 AMA Summer Marketing Educators’ Conference Proceedings, Chicago, 2012.
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2012 | Conference Paper | LibreCat-ID: 45751
Endowed Status in Hierarchical Loyalty Programs
A. Eggert, I. Garnefeld, L. Steinhoff, in: 2012 AMA Winter Marketing Educators’ Conference Proceedings, St. Petersburg, 2012.
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2012 | Conference Paper | LibreCat-ID: 46698
I thought it was all over and now it is back again – Customer reactions to time extensions of sales promotions
I. Garnefeld, E. Münkhoff, A. Bruns, in: 2012 AMA Summer Academic Conference, Chicago, IL, 2012.
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2012 | Conference Paper | LibreCat-ID: 46699
Growing with industrial services – A configurational approach (ausgezeichnet mit Best Paper Award)
A. Eggert, E. Münkhoff, C. Thiesbrummel, in: 2012 AMA Winter Academic Conference, St. Petersburg, FL, 2012.
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2011 | Conference Paper | LibreCat-ID: 7746
‘It’s Almost Like Taking the Sales out of Selling’: Conceptualizing Value-Based Selling in Business Markets
H. Terho, A. Haas, A. Eggert, W. Ulaga, in: 2011 AMA Summer Marketing Educators’ Proceedings, 2011.
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2011 | Conference Paper | LibreCat-ID: 7747
Service orientation of manufacturing companies: A necessary or sufficient condition for firm profitability?
A. Eggert, E. Münkhoff, C. Thiesbrummel, in: Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
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2011 | Conference Paper | LibreCat-ID: 7802
Embracing the complexity of recovery management in business-to-business relationships
K. Doescher, J. Hogreve, A. Eggert, in: Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
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2011 | Conference Paper | LibreCat-ID: 7803
All or Nothing at All – Referral Reward Programs, Customer Retention and Reward Size
I. Garnefeld, S. Helm, A. Eggert, S. Tax, in: Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
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