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704 Publications
2011 | Journal Article | LibreCat-ID: 5553
Steinmetz, Holger, et al. “Three Approaches to Estimate Latent Interaction Effects: Intention and Perceived Behavioral Control in the Theory of Planned Behavior.” Methodological Innovation, vol. 6, no. 1, 2011, pp. 95–110.
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2011 | Report | LibreCat-ID: 668
Kaimann, Daniel. “To Infinity and beyond!” - A Genre-Specific Film Analysis of Movie Success Mechanisms. Universität Paderborn, 2011.
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| Files available
2011 | Conference Paper | LibreCat-ID: 46702
Eggert, A., et al. “Assessing the Long-Term Effect of Industrial Services on Firm Profitability: The Moderating Impact of Product Innovations (Ausgezeichnet Mit Best Overall Conference Paper Award).” 2011 AMA Winter Academic Conference, Austin, TX, 2011.
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2011 | Conference Paper | LibreCat-ID: 46701
Eggert, A., et al. “Service Orientation of Manufacturing Companies: A Necessary or Sufficient Condition for Firm Profitability?” 40th EMAC Annual Conference, Ljubljana, 2011.
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2011 | Conference Paper | LibreCat-ID: 46700
Münkhoff, Eva, et al. “Time Extension of Sales Promotions – How Do Customers React?” 40th EMAC Annual Conference, Ljubljana, 2011.
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2011 | Journal Article | LibreCat-ID: 46641
Eggert, Andreas, et al. “Industrial Services, Product Innovations, and Firm Profitability: A Multiple-Group Latent Growth Curve Analysis.” Industrial Marketing Management, vol. 40, no. 5, Elsevier BV, 2011, pp. 661–70, doi:10.1016/j.indmarman.2011.05.007.
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| DOI
2011 | Journal Article | LibreCat-ID: 4938
Schneider, Martin, and Karl-Georg Rütten. “Schöpferische Zerstörung - Unternehmen Haben Die Rezession Mit Teilweise Neuen Beschäftigungspolitischen Instrumenten Bewältigt.” Personal, no. 2, 2011, pp. 6--8.
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2011 | Journal Article | LibreCat-ID: 4916
Warneke, Doris, and Martin Schneider. “Expatriate Compensation Packages: What Do Employees Prefer?” Cross Cultural Management: An International Journal, no. 2, 2011, pp. 236--256.
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2011 | Conference Paper | LibreCat-ID: 45752
Eggert, A., et al. “Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy.” 2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin, 2011.
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2011 | Conference Paper | LibreCat-ID: 45753
Hunter, G., et al. “Can Retailers Improve Loyalty by Empowering Consumers?” 2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin, 2011.
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2010 | Conference Paper | LibreCat-ID: 7808
Garnefeld, I., et al. “Does Customer Acquisition Jeopardize Customer Retention? - An Experimental Investigation in an Electronic Retailing Setting.” Proceedings of the 18th International Colloquium in Relationship Marketing, 2010.
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2010 | Conference Paper | LibreCat-ID: 7809
Münkhoff, E., et al. “Referral Reward Programs: A Means for Service Recovery?” Proceedings of the 18th International Colloquium in Relationship Marketing, 2010.
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2010 | Conference Paper | LibreCat-ID: 7810
Garnefeld, I., et al. “Do Referral Reward Programs Enhance Customer Loyalty? – Results of a Propensity Score Matching Study.” Proceedings of the 2010 AMA Summer Marketing Educators’ Conference, 2010.
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2010 | Conference Paper | LibreCat-ID: 7846
Eggert, A., et al. “Disentangling the Revenue and Cost Implications of the Service Transition: A Latent Growth Analysis.” Proceedings of the 2nd ISBM Workshop at Harvard Business School, 2010.
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2010 | Conference Paper | LibreCat-ID: 7853
Frick, B., et al. “Corporate Reputation and Customers’ Value Perceptions: A Dynamic Analysis.” Proceedings of the 39th EMAC Conference, 2010.
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2010 | Conference Paper | LibreCat-ID: 7854
Eggert, A., et al. “Industrial Services, Product Innovations, and Firm Profitability – A Longitudinal Analysis.” Proceedings of the Frontiers Pre-Conference on Service and Solution Innovation, 2010.
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2010 | Conference Paper | LibreCat-ID: 7855
Garnefeld, I., et al. “Exploring the Effects of Referral Reward Programs on Satisfied and Dissatisfied Customers.” Proceedings of the 2010 AMA Winter Marketing Educators’ Conference, 2010.
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2010 | Book (Editor) | LibreCat-ID: 5720
Ackermann, Sebastian, et al., editors. Geschäftsmodelle in virtuellen Spielwelten. Books on Demand, 2010.
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2010 | Misc | LibreCat-ID: 6109
Kabst, Rüdiger. Editorial: Aufschwung Mitgestalten. Vol. 2, 2010.
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2010 | Misc | LibreCat-ID: 6110
Kabst, Rüdiger, et al. HR Business Partner Gesucht. Vol. 3, 2010, pp. 6–9.
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