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706 Publications
2011 | Conference Paper | LibreCat-ID: 45752
Eggert, A., I. Garnefeld, and Lena Steinhoff. “Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy.” In 2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin, 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 45753
Hunter, G., I. Garnefeld, and Lena Steinhoff. “Can Retailers Improve Loyalty by Empowering Consumers?” In 2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin, 2011.
LibreCat
2010 | Conference Paper | LibreCat-ID: 7808
Garnefeld, I, D Woisetschläger, and A Eggert. “Does Customer Acquisition Jeopardize Customer Retention? - An Experimental Investigation in an Electronic Retailing Setting.” In Proceedings of the 18th International Colloquium in Relationship Marketing, 2010.
LibreCat
2010 | Conference Paper | LibreCat-ID: 7809
Münkhoff, E, I Garnefeld, J Hogreve, and A Eggert. “Referral Reward Programs: A Means for Service Recovery?” In Proceedings of the 18th International Colloquium in Relationship Marketing, 2010.
LibreCat
2010 | Conference Paper | LibreCat-ID: 7810
Garnefeld, I, S Helm, A Eggert, and S Tax. “Do Referral Reward Programs Enhance Customer Loyalty? – Results of a Propensity Score Matching Study.” In Proceedings of the 2010 AMA Summer Marketing Educators’ Conference, 2010.
LibreCat
2010 | Conference Paper | LibreCat-ID: 7846
Eggert, A, J Hogreve, W Ulaga, and E Münkhoff. “Disentangling the Revenue and Cost Implications of the Service Transition: A Latent Growth Analysis.” In Proceedings of the 2nd ISBM Workshop at Harvard Business School, 2010.
LibreCat
2010 | Conference Paper | LibreCat-ID: 7853
Frick, B, A Eggert, and J Hogreve. “Corporate Reputation and Customers’ Value Perceptions: A Dynamic Analysis.” In Proceedings of the 39th EMAC Conference, 2010.
LibreCat
2010 | Conference Paper | LibreCat-ID: 7854
Eggert, A, J Hogreve, W Ulaga, and E Münkhoff. “Industrial Services, Product Innovations, and Firm Profitability – A Longitudinal Analysis.” In Proceedings of the Frontiers Pre-Conference on Service and Solution Innovation, 2010.
LibreCat
2010 | Conference Paper | LibreCat-ID: 7855
Garnefeld, I, E Münkhoff, J Hogreve, and A Eggert. “Exploring the Effects of Referral Reward Programs on Satisfied and Dissatisfied Customers.” In Proceedings of the 2010 AMA Winter Marketing Educators’ Conference, 2010.
LibreCat
2010 | Book (Editor) | LibreCat-ID: 5720
Ackermann, Sebastian, Nancy Wünderlich, and Florian v. Wangenheim, eds. Geschäftsmodelle in virtuellen Spielwelten. München: Books on Demand, 2010.
LibreCat
2010 | Misc | LibreCat-ID: 6109
Kabst, Rüdiger. Editorial: Aufschwung Mitgestalten. Vol. 2. Personal, 2010.
LibreCat
2010 | Misc | LibreCat-ID: 6110
Kabst, Rüdiger, P M Kötter, M Meifert, and M C Wehner. HR Business Partner Gesucht. Vol. 3. Personal, 2010.
LibreCat
2010 | Misc | LibreCat-ID: 6112
Kabst, Rüdiger. Editorial: Verdrängte Herausforderung Demographie. Vol. 6. Personal, 2010.
LibreCat
2010 | Misc | LibreCat-ID: 6113
Kabst, Rüdiger, M Baum, and A Fortange. Was High-Performer Besser Machen: Was Unterscheidet Erfolgreiche von Weniger Erfolgreichen Unternehmen Beim Employer Branding? Vol. 10. Personalmagazin, 2010.
LibreCat
2010 | Book | LibreCat-ID: 6139
Kabst, Rüdiger. Interim Management: Auf Dem Weg Zur Selbstverständlichkeit. Düsseldorf: Handelsblatt Fachverlag, 2010.
LibreCat
2010 | Book Chapter | LibreCat-ID: 6150
Isidor, R, C Schwens, and Rüdiger Kabst. “A Conceptual Framework for the International Staffing of Early Internationalizers.” In Internationale Unternehmungen Und Das Management Ausländischer Tochtergesellschaften, edited by S Schmid. Wiesbaden: Gabler, 2010.
LibreCat
2010 | Book Chapter | LibreCat-ID: 6154
Schwens, C, Holger Steinmetz, and Rüdiger Kabst. “Growth and Internationalization of Renewable Energy and New Technology-Based Firms.” In Innovation and International Corporate Growth, edited by A Gerybadze, U Hommel, H W Reiner, and D Thomaschweski. Berlin/Heidelberg: Springer, 2010.
LibreCat
2010 | Book Chapter | LibreCat-ID: 6155
Kabst, Rüdiger, and M C Wehner. “Institutionalisierung Der Personalentwicklung: Ist Der Patient Auf Dem Weg Der Besserung?” In Strategische Personalentwicklung, edited by M Meifert, 2nd ed., 45–60. Berlin/Heidelberg, 2010.
LibreCat
2010 | Book Chapter | LibreCat-ID: 6157
Kabst, Rüdiger, and M C Wehner. “Personalmanagement Der Zukunft: Quo Vadis?” In Jahrbuch Personalentwicklung 2010, edited by K Schwuchow and J Gutmann, 5–15. Köln, 2010.
LibreCat
2010 | Book Chapter | LibreCat-ID: 6159
Eberl, P, and R Kabst. “Vertrauen, Opportunismus, Kontrolle: Eine Empirische Analyse von Joint Venture Beziehungen Vor Dem Hintergrund Der Transaktionskostentheorie.” In Management von Netzwerkorganisationen, edited by J Sydow, 5th ed., 107–42. Wiesbaden, 2010.
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