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762 Publications
2012 | Conference Paper | LibreCat-ID: 45751
Eggert, A., I. Garnefeld, and Lena Steinhoff. “Endowed Status in Hierarchical Loyalty Programs.” In 2012 AMA Winter Marketing Educators’ Conference Proceedings, St. Petersburg, 2012.
LibreCat
2012 | Conference Paper | LibreCat-ID: 46698
Garnefeld, I., Eva Münkhoff, and A. Bruns. “I Thought It Was All over and Now It Is Back Again – Customer Reactions to Time Extensions of Sales Promotions.” In 2012 AMA Summer Academic Conference, Chicago, IL, 2012.
LibreCat
2012 | Conference Paper | LibreCat-ID: 46699
Eggert, A., Eva Münkhoff, and C. Thiesbrummel. “Growing with Industrial Services – A Configurational Approach (Ausgezeichnet Mit Best Paper Award).” In 2012 AMA Winter Academic Conference, St. Petersburg, FL, 2012.
LibreCat
2012 | Journal Article | LibreCat-ID: 4853
Eggert, Andreas, Jörg Henseler, and Sabine Hollmann. “Who Owns the Customer? Disentangling Customer Loyalty in Indirect Distribution Channels.” Journal of Supply Chain Management, no. 2 (2012): 75–92. https://doi.org/10.1111/j.1745-493X.2011.03260.x.
LibreCat
| DOI
2011 | Conference Paper | LibreCat-ID: 7746
Terho, H, A Haas, A Eggert, and W Ulaga. “‘It’s Almost Like Taking the Sales out of Selling’: Conceptualizing Value-Based Selling in Business Markets.” In 2011 AMA Summer Marketing Educators’ Proceedings, 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 7747
Eggert, A, E Münkhoff, and C Thiesbrummel. “Service Orientation of Manufacturing Companies: A Necessary or Sufficient Condition for Firm Profitability?” In Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 7802
Doescher, K, J Hogreve, and A Eggert. “Embracing the Complexity of Recovery Management in Business-to-Business Relationships.” In Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 7803
Garnefeld, I, S Helm, A Eggert, and S Tax. “All or Nothing at All – Referral Reward Programs, Customer Retention and Reward Size.” In Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 7804
Münkhoff, E, I Garnefeld, and A Bruns. “Time Extension of Sales Promotions – How Do Customers React?” In Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 7805
Eggert, A, J Hogreve, W Ulaga, and E Münkhoff. “Assessing the Long-Term Effect of Industrial Services on Firm Profitability: The Moderating Impact of Product Innovations.” In 2011 AMA Winter Marketing Educators’ Proceedings, 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 7806
Eggert, A, I Garnefeld, and L Steinhoff. “Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy.” In 2011 AMA Winter Marketing Educators’ Proceedings, 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 7807
Hunter, G, I Garnefeld, and L Steinhoff. “Can Retailers Improve Loyalty by Empowering Consumers?” In 2011 AMA Winter Marketing Educators’ Conference Proceedings, 2011.
LibreCat
2011 | Journal Article | LibreCat-ID: 5719
Wünderlich, Nancy, Jan H Schumann, Florian v Wangenheim, and Hartmut H Holzmüller. “Management und Marketing ferngesteuerter Dienstleistungen: Konzeptionelle Verortung, betriebswirtschaftliche Herausforderungen und künftige Forschungsaufgaben.” Zeitschrift für Betriebswirtschaft 81, no. 9 (2011): 977–1001.
LibreCat
2011 | Misc | LibreCat-ID: 6104
Wehner, M C, Rüdiger Kabst, and P M Kötter. Ausgewogener Prozess. Vol. 63(4). Personalquartely, 2011.
LibreCat
2011 | Misc | LibreCat-ID: 6106
Wehner, M C, and Rüdiger Kabst. Bewerber Wertschätzen. Vol. 63(6). Personal, 2011.
LibreCat
2011 | Misc | LibreCat-ID: 6107
Kabst, Rüdiger, M Meifert, and M C Wehner. Eine Vergessene Disziplin. Vol. 4. Personalmagazin, 2011.
LibreCat
2011 | Misc | LibreCat-ID: 6108
Kabst, Rüdiger. Editorial: Mitarbeiter Führen: Ein Alter Hut? Vol. 3. Personal, 2011.
LibreCat
2011 | Book Chapter | LibreCat-ID: 6151
Maekelburger, B, C Schwens, and Rüdiger Kabst. “SME International Mode Choice Over Time: Forging a Link Between the Uppsala Model and Transaction Cost Economics.” In Entrepreneurship in the Global Firm (Progress In International Business Research, Volume 6), edited by A Verbeke, A T Tavares-Lehmann, and R Van Tulder, 6th ed., 21–49. Emerald Group Publishing Ltd., 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 6282
Isidor, R, Holger Steinmetz, and Rüdiger Kabst. “Beschäftigungsformen Und OCB: Der Moderierende Einfluss von Arbeitszufriedenheit,” 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 6289
Schneid, M, R Isidor, Holger Steinmetz, Rüdiger Kabst, and H Weber. “Der Einfluss Bio-Demographischer Und Aufgabenorientierter Diversität Auf Die Leistung von Teams: Eine Metaanalyse.,” 2011.
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