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706 Publications
2011 | Conference Paper | LibreCat-ID: 45752
Eggert A, Garnefeld I, Steinhoff L. Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy. In: 2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin. ; 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 45753
Hunter G, Garnefeld I, Steinhoff L. Can Retailers Improve Loyalty by Empowering Consumers? In: 2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin. ; 2011.
LibreCat
2010 | Conference Paper | LibreCat-ID: 7808
Garnefeld I, Woisetschläger D, Eggert A. Does Customer Acquisition Jeopardize Customer Retention? - An Experimental Investigation in an Electronic Retailing Setting. In: Proceedings of the 18th International Colloquium in Relationship Marketing. ; 2010.
LibreCat
2010 | Conference Paper | LibreCat-ID: 7809
Münkhoff E, Garnefeld I, Hogreve J, Eggert A. Referral Reward Programs: A Means for Service Recovery? In: Proceedings of the 18th International Colloquium in Relationship Marketing. ; 2010.
LibreCat
2010 | Conference Paper | LibreCat-ID: 7810
Garnefeld I, Helm S, Eggert A, Tax S. Do Referral Reward Programs Enhance Customer Loyalty? – Results of a Propensity Score Matching Study. In: Proceedings of the 2010 AMA Summer Marketing Educators’ Conference. ; 2010.
LibreCat
2010 | Conference Paper | LibreCat-ID: 7846
Eggert A, Hogreve J, Ulaga W, Münkhoff E. Disentangling the Revenue and Cost Implications of the Service Transition: A Latent Growth Analysis. In: Proceedings of the 2nd ISBM Workshop at Harvard Business School. ; 2010.
LibreCat
2010 | Conference Paper | LibreCat-ID: 7853
Frick B, Eggert A, Hogreve J. Corporate Reputation and Customers’ Value Perceptions: A Dynamic Analysis. In: Proceedings of the 39th EMAC Conference. ; 2010.
LibreCat
2010 | Conference Paper | LibreCat-ID: 7854
Eggert A, Hogreve J, Ulaga W, Münkhoff E. Industrial Services, Product Innovations, and Firm Profitability – A Longitudinal Analysis. In: Proceedings of the Frontiers Pre-Conference on Service and Solution Innovation. ; 2010.
LibreCat
2010 | Conference Paper | LibreCat-ID: 7855
Garnefeld I, Münkhoff E, Hogreve J, Eggert A. Exploring the Effects of Referral Reward Programs on Satisfied and Dissatisfied Customers. In: Proceedings of the 2010 AMA Winter Marketing Educators’ Conference. ; 2010.
LibreCat
2010 | Book (Editor) | LibreCat-ID: 5720
Ackermann S, Wünderlich N, Wangenheim F v., eds. Geschäftsmodelle in virtuellen Spielwelten. München: Books on Demand; 2010.
LibreCat
2010 | Misc | LibreCat-ID: 6110
Kabst R, Kötter PM, Meifert M, Wehner MC. HR Business Partner Gesucht. Vol 3.; 2010:6-9.
LibreCat
2010 | Misc | LibreCat-ID: 6112
Kabst R. Editorial: Verdrängte Herausforderung Demographie. Vol 6.; 2010.
LibreCat
2010 | Misc | LibreCat-ID: 6113
Kabst R, Baum M, Fortange A. Was High-Performer Besser Machen: Was Unterscheidet Erfolgreiche von Weniger Erfolgreichen Unternehmen Beim Employer Branding? Vol 10.; 2010:44-45.
LibreCat
2010 | Book | LibreCat-ID: 6139
Kabst R. Interim Management: Auf Dem Weg Zur Selbstverständlichkeit. Düsseldorf: Handelsblatt Fachverlag; 2010.
LibreCat
2010 | Book Chapter | LibreCat-ID: 6150
Isidor R, Schwens C, Kabst R. A Conceptual Framework for the International Staffing of Early Internationalizers. In: Schmid S, ed. Internationale Unternehmungen Und Das Management Ausländischer Tochtergesellschaften. Wiesbaden: Gabler; 2010.
LibreCat
2010 | Book Chapter | LibreCat-ID: 6154
Schwens C, Steinmetz H, Kabst R. Growth and Internationalization of Renewable Energy and New Technology-Based Firms. In: Gerybadze A, Hommel U, Reiner HW, Thomaschweski D, eds. Innovation and International Corporate Growth. Berlin/Heidelberg: Springer; 2010.
LibreCat
2010 | Book Chapter | LibreCat-ID: 6155
Kabst R, Wehner MC. Institutionalisierung der Personalentwicklung: Ist der Patient auf dem Weg der Besserung? In: Meifert M, ed. Strategische Personalentwicklung. 2nd ed. Berlin/Heidelberg; 2010:45-60.
LibreCat
2010 | Book Chapter | LibreCat-ID: 6157
Kabst R, Wehner MC. Personalmanagement der Zukunft: Quo Vadis? In: Schwuchow K, Gutmann J, eds. Jahrbuch Personalentwicklung 2010. Köln; 2010:5-15.
LibreCat
2010 | Book Chapter | LibreCat-ID: 6159
Eberl P, Kabst R. Vertrauen, Opportunismus, Kontrolle: Eine empirische Analyse von Joint Venture Beziehungen vor dem Hintergrund der Transaktionskostentheorie. In: Sydow J, ed. Management von Netzwerkorganisationen. 5th ed. Wiesbaden; 2010:107-142.
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