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728 Publications
2021 | Journal Article | LibreCat-ID: 45722
L. Steinhoff and R. W. Palmatier, “Commentary: Opportunities and Challenges of Technology in Relationship Marketing,” Australasian Marketing Journal, vol. 29, no. 2, pp. 111–117, 2021, doi: https://doi.org/10.1016/j.ausmj.2020.07.003.
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| DOI
2021 | Journal Article | LibreCat-ID: 45723
L. Steinhoff and M. M. Zondag, “Loyalty Programs as Travel Companions: Complementary Service Features across Customer Journey Stages,” Journal of Business Research, vol. 129, pp. 70–82, 2021, doi: 10.1016/j.jbusres.2021.02.016.
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| DOI
2021 | Conference Paper | LibreCat-ID: 45741
B. Alberternst, L. Steinhoff, A. Eggert, and M. Giesler, “Consumer Solidarity: A Social-System Perspective on the Glue that Holds Society Together,” presented at the 2021 AMA Winter Marketing Educators’ Conference Proceedings, St. Petersburg, 2021.
LibreCat
2021 | Conference Paper | LibreCat-ID: 45740
B. Alberternst, A. Eggert, L. Steinhoff, and M. Giesler, “Understanding and Measuring Consumer Solidarity as a Collective Bond,” presented at the Proceedings of the 50th European Marketing Academy (EMAC) Conference, Madrid, 2021.
LibreCat
2021 | Journal Article | LibreCat-ID: 17860
D. Beverungen, D. Kundisch, and N. Wünderlich, “Transforming into a Platform Provider: Strategic Options for Industrial Smart Service Providers,” Journal of Service Management, vol. 32, no. 4, pp. 507–532, 2021, doi: 10.1108/JOSM-03-2020-0066.
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| DOI
2021 | Journal Article | LibreCat-ID: 21289
D. Kaimann, I. Tanneberg, and J. Cox, “‘I will survive’: Online streaming and the chart survival of music tracks,” Managerial and Decision Economics, vol. 42, no. 1, pp. 3–20, 2021, doi: 10.1002/mde.3226.
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| DOI
2021 | Conference Paper | LibreCat-ID: 46670
L. Harrmann, E. Böhm, and A. Eggert, “Exploring the paths towards service growth in manufacturing companies,” presented at the 2021 AMA Winter Academic Conference, 2021.
LibreCat
2021 | Journal Article | LibreCat-ID: 41338
A. Salonen, H. Terho, E. Böhm, A. Virtanen, and R. Rajala, “Engaging a product-focused sales force in solution selling: interplay of individual- and organizational-level conditions,” Journal of the Academy of Marketing Science, vol. 49, no. 1, pp. 139–163, 2021, doi: 10.1007/s11747-020-00729-z.
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| DOI
2021 | Journal Article | LibreCat-ID: 41337
I. Garnefeld, T. Krah, E. Böhm, and D. D. Gremler, “Online reviews generated through product testing: can more favorable reviews be enticed with free products?,” Journal of the Academy of Marketing Science, vol. 49, no. 4, pp. 703–722, 2021, doi: 10.1007/s11747-021-00770-6.
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| DOI
2021 | Journal Article | LibreCat-ID: 46635
T. Schaefers, S. Ruffer, and E. Böhm, “Outcome-based contracting from the customers’ perspective: A means-end chain analytical exploration,” Industrial Marketing Management, vol. 93, pp. 466–481, 2021, doi: 10.1016/j.indmarman.2020.06.002.
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| DOI
2020 | Conference Paper | LibreCat-ID: 24373
B. Krebs, “Antecedents and Performance Consequences of High-Potential Scheme Use,” in Academy of Management Proceedings, 2020, vol. 1, no. 21233.
LibreCat
2020 | Journal Article | LibreCat-ID: 17366
J. A. Hoppe et al., “Technologieorientierung zu Assistenzrobotik – Welche Akzeptanz besteht bei der Einführung von Assistenzrobotik für die Pflege älterer Menschen?,” Industrie 4.0 Management, vol. 2.
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2020 | Book Chapter | LibreCat-ID: 17367 | 
J. A. Hoppe et al., “Assistive robots in care: Expectations and perceptions of older people,” in Aging between Participation and Simulation - Ethical Dimensions of Socially Assistive Technologies in elderly care , J. Haltaufderheide, J. Hovemann, and J. Vollmann, Eds. Berlin / Boston: De Gruyter, 2020, pp. 139–156.
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2020 | Journal Article | LibreCat-ID: 4627
D. Kaimann, “Ancillary market signaling: A two-stage model of economic reputation on ancillary market success,” Applied Economics Letters, vol. 27, no. 16, pp. 1366–1370, 2020.
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