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43 Publications
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2019 | Book | LibreCat-ID: 45718
Relationship Marketing in the Digital Age
R.W. Palmatier, L. Steinhoff, Relationship Marketing in the Digital Age, Routledge Taylor & Francis Group, New York and Abingdon, 2019.
LibreCat
| DOI
R.W. Palmatier, L. Steinhoff, Relationship Marketing in the Digital Age, Routledge Taylor & Francis Group, New York and Abingdon, 2019.
2019 | Journal Article | LibreCat-ID: 45730
Online Relationship Marketing
L. Steinhoff, D. Arli, S. Weaven, I.V. Kozlenkova, Journal of the Academy of Marketing Science 47 (2019) 369–393.
LibreCat
| DOI
L. Steinhoff, D. Arli, S. Weaven, I.V. Kozlenkova, Journal of the Academy of Marketing Science 47 (2019) 369–393.
2019 | Conference Paper | LibreCat-ID: 45743
Enhancing Loyalty Program Effectiveness by Stimulating Member Activity along the Customer Journey
L. Steinhoff, M. Zondag, in: Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg, 2019.
LibreCat
L. Steinhoff, M. Zondag, in: Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg, 2019.
2018 | Journal Article | LibreCat-ID: 45731
Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement
L. Steinhoff, C. Witte, A. Eggert, Journal of Service Management Research 2 (2018) 22–35.
LibreCat
| DOI
L. Steinhoff, C. Witte, A. Eggert, Journal of Service Management Research 2 (2018) 22–35.
2018 | Conference Paper | LibreCat-ID: 45745
Enhancing Loyalty Program Effectiveness by Engaging Members along the Customer Journey
L. Steinhoff, M. Zondag, in: 2018 Winter AMA Conference Proceedings, New Orleans, 2018.
LibreCat
L. Steinhoff, M. Zondag, in: 2018 Winter AMA Conference Proceedings, New Orleans, 2018.
2018 | Conference Paper | LibreCat-ID: 45744
Are Gift Purchases an Effective Driver of Customer Loyalty?
A. Eggert, L. Steinhoff, C. Witte, in: 2018 Winter AMA Conference Proceedings, New Orleans, 2018.
LibreCat
A. Eggert, L. Steinhoff, C. Witte, in: 2018 Winter AMA Conference Proceedings, New Orleans, 2018.
2017 | Conference Paper | LibreCat-ID: 45746
The Loyalty Effect of Gift Purchases
A. Eggert, L. Steinhoff, C. Witte, in: 2017 Winter AMA Conference Proceedings, Orlando, 2017.
LibreCat
A. Eggert, L. Steinhoff, C. Witte, in: 2017 Winter AMA Conference Proceedings, Orlando, 2017.
2016 | Journal Article | LibreCat-ID: 45732
Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects
L. Steinhoff, R.W. Palmatier, Journal of the Academy of Marketing Science 44 (2016) 88–107.
LibreCat
| DOI
L. Steinhoff, R.W. Palmatier, Journal of the Academy of Marketing Science 44 (2016) 88–107.
2016 | Conference Paper | LibreCat-ID: 45747
The Power of Gift Purchases in Strengthening Customer-Company Relationships
C. Witte, L. Steinhoff, A. Eggert, in: Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo, 2016.
LibreCat
C. Witte, L. Steinhoff, A. Eggert, in: Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo, 2016.
2016 | Working Paper | LibreCat-ID: 45754
Dynamic Effects of Loyalty Rewards for Contractual Customers, Marketing Science Institute (MSI) Working Paper Series
L. Steinhoff, E. Fang, R.W. Palmatier, K. Wang, Dynamic Effects of Loyalty Rewards for Contractual Customers, Marketing Science Institute (MSI) Working Paper Series, 2016.
LibreCat
| Files available
L. Steinhoff, E. Fang, R.W. Palmatier, K. Wang, Dynamic Effects of Loyalty Rewards for Contractual Customers, Marketing Science Institute (MSI) Working Paper Series, 2016.
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