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43 Publications
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2023 | Conference Paper | LibreCat-ID: 50978
Küpper, K., et al. Evaluation of Product Testing Programs as an Effective Marketing Tool - Negative and Positive Effects of Rejections in Product Testing Programs. Proceedings of the 52nd European Marketing Academy Conference (EMAC), 2023.
LibreCat
2023 | Conference Paper | LibreCat-ID: 50975
Alberternst, B., et al. The Consumerization of Care: How Capitalism Is Co-Opting Solidarity. 2023 AMA Winter Marketing Educators’ Conference Proceedings, 2023.
LibreCat
2023 | Conference Paper | LibreCat-ID: 50979
Ozuna, Edna, and Lena Steinhoff. Customer Misbehavior in the Peer-to-Peer Sharing Economy: The Mixed Role of Face-to-Face Interactions. Proceedings of the 52nd European Marketing Academy Conference (EMAC), 2023.
LibreCat
2023 | Conference Paper | LibreCat-ID: 50977
Ozuna, Edna, and Lena Steinhoff. Face-to-Face Interactions in Peer-to-Peer Sharing Economy Services: An Effective Barrier to Customer Misbehavior? 2023 AMA Winter Marketing Educators’ Conference Proceedings, 2023.
LibreCat
2022 | Journal Article | LibreCat-ID: 45721
Steinhoff, Lena, et al. “Commentaries on Relationship Marketing: The Present and Future of Customer Relationships in Services.” Journal of Service Management Research, vol. 6, no. 1, 2022, pp. 2–27, doi: 10.5771/2511-8676-2022-1-2.
LibreCat
| DOI
2022 | Conference Paper | LibreCat-ID: 45737
Alberternst, B., et al. “Theorizing Marketplace Solidarity Systems: From Consumer–Firm Dyads to Structures of Mutual Support.” 2022 AMA Summer Marketing Educators’ Conference Proceedings, Chicago, 2022.
LibreCat
2022 | Conference Paper | LibreCat-ID: 45739
Garnefeld, I., et al. “How Do I Tell Them? Analyzing Companies’ Provision of Rejection Reasons in Product Testing Programs.” 2022 AMA Winter Marketing Educators’ Conference Proceedings, Las Vegas, 2022.
LibreCat
2022 | Conference Paper | LibreCat-ID: 45738
Becker, M., et al. “The Role of Self-Rewarding Behavior in Cashback Loyalty Programs.” Proceedings of the 51st European Marketing Academy (EMAC) Conference, Budapest., 2022.
LibreCat
2022 | Journal Article | LibreCat-ID: 45720
Steinhoff, Lena, et al. “Customer Engagement in International Markets.” Journal of International Marketing, vol. 31, no. 1, 2022, pp. 1–31, doi:10.1177/1069031X221099211.
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 45724
Henderson, C. M., et al. “Customer Inertia Marketing.” Journal of the Academy of Marketing Science, vol. 49, no. 2, 2021, pp. 350–73, doi:http://dx.doi.org/10.1007/s11747-020-00744-0.
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