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43 Publications
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2023 | Conference Paper | LibreCat-ID: 50978
K. Küpper, I. Garnefeld, and L. Steinhoff, “Evaluation of product testing programs as an effective marketing tool - Negative and positive effects of rejections in product testing programs,” 2023.
LibreCat
2023 | Conference Paper | LibreCat-ID: 50975
B. Alberternst, M. Giesler, and L. Steinhoff, “The Consumerization of Care: How Capitalism Is Co-Opting Solidarity,” 2023.
LibreCat
2023 | Conference Paper | LibreCat-ID: 50979
E. Ozuna and L. Steinhoff, “Customer Misbehavior in the Peer-to-Peer Sharing Economy: The Mixed Role of Face-to-Face Interactions,” 2023.
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2023 | Conference Paper | LibreCat-ID: 50977
E. Ozuna and L. Steinhoff, “Face-to-Face Interactions in Peer-to-Peer Sharing Economy Services: An Effective Barrier to Customer Misbehavior?,” 2023.
LibreCat
2022 | Journal Article | LibreCat-ID: 45721
L. Steinhoff et al., “Commentaries on Relationship Marketing: The Present and Future of Customer Relationships in Services,” Journal of Service Management Research, vol. 6, no. 1, pp. 2–27, 2022, doi: 10.5771/2511-8676-2022-1-2.
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| DOI
2022 | Conference Paper | LibreCat-ID: 45737
B. Alberternst, L. Steinhoff, A. Eggert, and M. Giesler, “Theorizing Marketplace Solidarity Systems: From Consumer–Firm Dyads to Structures of Mutual Support,” presented at the 2022 AMA Summer Marketing Educators’ Conference Proceedings, Chicago, 2022.
LibreCat
2022 | Conference Paper | LibreCat-ID: 45739
I. Garnefeld, L. Steinhoff, and K. Küpper, “How Do I Tell Them? Analyzing Companies’ Provision of Rejection Reasons in Product Testing Programs,” presented at the 2022 AMA Winter Marketing Educators’ Conference Proceedings, Las Vegas, 2022.
LibreCat
2022 | Conference Paper | LibreCat-ID: 45738
M. Becker, N. Wiegand, L. Steinhoff, and K. Baidina, “The Role of Self-Rewarding Behavior in Cashback Loyalty Programs,” presented at the Proceedings of the 51st European Marketing Academy (EMAC) Conference, Budapest, 2022.
LibreCat
2022 | Journal Article | LibreCat-ID: 45720
L. Steinhoff, J. (S. ) Liu, X. Li, and R. W. Palmatier, “Customer Engagement in International Markets,” Journal of International Marketing, vol. 31, no. 1, pp. 1–31, 2022, doi: 10.1177/1069031X221099211.
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| DOI
2021 | Journal Article | LibreCat-ID: 45724
C. M. Henderson, L. Steinhoff, C. M. Harmeling, and R. W. Palmatier, “Customer Inertia Marketing,” Journal of the Academy of Marketing Science, vol. 49, no. 2, pp. 350–373, 2021, doi: http://dx.doi.org/10.1007/s11747-020-00744-0.
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