Please note that LibreCat no longer supports Internet Explorer versions 8 or 9 (or earlier).
We recommend upgrading to the latest Internet Explorer, Google Chrome, or Firefox.
43 Publications
- 1 (current)
- 2
- 3
- 4
- 5
2023 | Conference Paper | LibreCat-ID: 50978
@inproceedings{Küpper_Garnefeld_Steinhoff_2023, place={Odense}, title={Evaluation of product testing programs as an effective marketing tool - Negative and positive effects of rejections in product testing programs}, publisher={Proceedings of the 52nd European Marketing Academy Conference (EMAC)}, author={Küpper, K. and Garnefeld, I. and Steinhoff, Lena}, year={2023} }
LibreCat
2023 | Conference Paper | LibreCat-ID: 50975
@inproceedings{Alberternst_Giesler_Steinhoff_2023, place={Nashville}, title={The Consumerization of Care: How Capitalism Is Co-Opting Solidarity}, publisher={2023 AMA Winter Marketing Educators’ Conference Proceedings}, author={Alberternst, B. and Giesler, M. and Steinhoff, Lena}, year={2023} }
LibreCat
2023 | Conference Paper | LibreCat-ID: 50979
@inproceedings{Ozuna_Steinhoff_2023, place={Odense}, title={Customer Misbehavior in the Peer-to-Peer Sharing Economy: The Mixed Role of Face-to-Face Interactions}, publisher={Proceedings of the 52nd European Marketing Academy Conference (EMAC)}, author={Ozuna, Edna and Steinhoff, Lena}, year={2023} }
LibreCat
2023 | Conference Paper | LibreCat-ID: 50977
@inproceedings{Ozuna_Steinhoff_2023, place={Nashville}, title={Face-to-Face Interactions in Peer-to-Peer Sharing Economy Services: An Effective Barrier to Customer Misbehavior?}, publisher={2023 AMA Winter Marketing Educators’ Conference Proceedings}, author={Ozuna, Edna and Steinhoff, Lena}, year={2023} }
LibreCat
2022 | Journal Article | LibreCat-ID: 45721
@article{Steinhoff_Palmatier_Martin_Fox_Henderson_Saint Clair_Yan_Lee_Perko_Harmeling_2022, title={Commentaries on Relationship Marketing: The Present and Future of Customer Relationships in Services}, volume={6}, DOI={ 10.5771/2511-8676-2022-1-2}, number={1}, journal={Journal of Service Management Research}, author={Steinhoff, Lena and Palmatier, R. W. and Martin, K. D. and Fox, G. and Henderson, C. M. and Saint Clair, J. K. and Yan, S. and Lee, J.-Y. and Perko, T. and Harmeling, C. M.}, year={2022}, pages={2–27} }
LibreCat
| DOI
2022 | Conference Paper | LibreCat-ID: 45737
@inproceedings{Alberternst_Steinhoff_Eggert_Giesler_2022, title={Theorizing Marketplace Solidarity Systems: From Consumer–Firm Dyads to Structures of Mutual Support}, booktitle={2022 AMA Summer Marketing Educators’ Conference Proceedings, Chicago}, author={Alberternst, B. and Steinhoff, Lena and Eggert, A. and Giesler, M.}, year={2022} }
LibreCat
2022 | Conference Paper | LibreCat-ID: 45739
@inproceedings{Garnefeld_Steinhoff_Küpper_2022, title={How Do I Tell Them? Analyzing Companies’ Provision of Rejection Reasons in Product Testing Programs}, booktitle={2022 AMA Winter Marketing Educators’ Conference Proceedings, Las Vegas}, author={Garnefeld, I. and Steinhoff, Lena and Küpper, K.}, year={2022} }
LibreCat
2022 | Conference Paper | LibreCat-ID: 45738
@inproceedings{Becker_Wiegand_Steinhoff_Baidina_2022, title={The Role of Self-Rewarding Behavior in Cashback Loyalty Programs}, booktitle={Proceedings of the 51st European Marketing Academy (EMAC) Conference, Budapest.}, author={Becker, M. and Wiegand, N. and Steinhoff, Lena and Baidina, K.}, year={2022} }
LibreCat
2022 | Journal Article | LibreCat-ID: 45720
@article{Steinhoff_Liu_Li_Palmatier_2022, title={Customer Engagement in International Markets}, volume={31}, DOI={10.1177/1069031X221099211}, number={1}, journal={Journal of International Marketing}, author={Steinhoff, Lena and Liu, J. (S.) and Li, X. and Palmatier, R. W.}, year={2022}, pages={1–31} }
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 45724
@article{Henderson_Steinhoff_Harmeling_Palmatier_2021, title={Customer Inertia Marketing}, volume={49}, DOI={http://dx.doi.org/10.1007/s11747-020-00744-0}, number={2}, journal={Journal of the Academy of Marketing Science}, author={Henderson, C. M. and Steinhoff, Lena and Harmeling, C. M. and Palmatier, R. W.}, year={2021}, pages={350–373} }
LibreCat
| DOI
- 1 (current)
- 2
- 3
- 4
- 5