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43 Publications
2015 | Journal Article | LibreCat-ID: 45733
@article{Eggert_Steinhoff_Garnefeld_2015, title={Managing the Bright and Dark Sides of Status Endowment in Hierarchical Loyalty Programs}, volume={18}, DOI={10.1177/1094670514566797}, number={2}, journal={Journal of Service Research}, author={Eggert, A. and Steinhoff, Lena and Garnefeld, I.}, year={2015}, pages={210–228} }
LibreCat
| DOI
2015 | Conference Paper | LibreCat-ID: 45748
@inproceedings{Eggert_Steinhoff_Witte_2015, title={You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty}, booktitle={2015 AMA Summer Marketing Educators’ Conference Proceedings, Chicago}, author={Eggert, A. and Steinhoff, Lena and Witte, C.}, year={2015} }
LibreCat
2014 | Book | LibreCat-ID: 45719
@book{Steinhoff_2014, place={Wiesbaden}, title={Loyalitätswirkung des geschenkten bevorzugten Kundenstatus – Eine theoretische und empirisch-experimentelle Analyse}, DOI={10.1007/978-3-658-06357-3}, publisher={Springer Gabler}, author={Steinhoff, Lena}, year={2014} }
LibreCat
| DOI
2014 | Book Chapter | LibreCat-ID: 45735
@inbook{Eggert_Garnefeld_Steinhoff_2014, place={Karlsruhe}, title={How Profound Is the Allure of Endowed Status in Hierarchical Loyalty Programs?}, DOI={10.5445/KSP/1000038784/04}, booktitle={Customer & Service Systems, Special Issue: Customer Empowerment, 1 (1)}, publisher={KIT Scientific Publishing}, author={Eggert, A. and Garnefeld, I. and Steinhoff, Lena}, editor={Geyer-Schulz, A. and Meyer-Waarden, L.}, year={2014}, pages={31–36} }
LibreCat
| DOI
2014 | Book Chapter | LibreCat-ID: 45736
@inbook{Steinhoff_Palmatier_2014, place={Karlsruhe}, title={Three Perspectives for Making Loyalty Programs More Effective}, DOI={10.5445/KSP/1000038784/16}, booktitle={Customer & Service Systems, Special Issue: Customer Empowerment, 1 (1)}, publisher={KIT Scientific Publishing}, author={Steinhoff, Lena and Palmatier, R. W.}, editor={Geyer-Schulz, A. and Meyer-Waarden, L.}, year={2014}, pages={147–152} }
LibreCat
| DOI
2014 | Working Paper | LibreCat-ID: 45755
@book{Henderson_Steinhoff_Palmatier_2014, title={Consequences of Customer Engagement: How Customer Engagement Alters the Effects of Habit-, Dependence-, and Relationship-Based Intrinsic Loyalty, Marketing Science Institute (MSI) Working Paper Series.}, author={Henderson, C. M. and Steinhoff, Lena and Palmatier, R. W.}, year={2014}, pages={14–121} }
LibreCat
| Files available
2013 | Journal Article | LibreCat-ID: 45734
@article{Garnefeld_Steinhoff_2013, title={Primacy versus Recency Effects in Extended Service Encounters}, volume={24}, DOI={http://dx.doi.org/10.1108/09564231311304198}, number={1}, journal={Journal of Service Management}, author={Garnefeld, I. and Steinhoff, Lena}, year={2013}, pages={64–81} }
LibreCat
| DOI
2013 | Conference Paper | LibreCat-ID: 45749
@inproceedings{Steinhoff_Palmatier_2013, title={The Effect of Loyalty Programs on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance}, booktitle={Proceedings of the 42nd European Marketing Academy (EMAC) Conference, Istanbul}, author={Steinhoff, Lena and Palmatier, R. W.}, year={2013} }
LibreCat
2013 | Working Paper | LibreCat-ID: 45756
@book{Steinhoff_Palmatier_2013, title={Understanding the Effectiveness of Loyalty Programs, Marketing Science Institute (MSI) Working Paper Series}, author={Steinhoff, Lena and Palmatier, R. W.}, year={2013}, pages={13–105} }
LibreCat
| Files available
2012 | Conference Paper | LibreCat-ID: 45750
@inproceedings{Eggert_Garnefeld_Steinhoff_2012, title={The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs}, booktitle={2012 AMA Summer Marketing Educators’ Conference Proceedings, Chicago}, author={Eggert, A. and Garnefeld, I. and Steinhoff, Lena}, year={2012} }
LibreCat
2012 | Conference Paper | LibreCat-ID: 45751
@inproceedings{Eggert_Garnefeld_Steinhoff_2012, title={Endowed Status in Hierarchical Loyalty Programs}, booktitle={2012 AMA Winter Marketing Educators’ Conference Proceedings, St. Petersburg}, author={Eggert, A. and Garnefeld, I. and Steinhoff, Lena}, year={2012} }
LibreCat
2011 | Conference Paper | LibreCat-ID: 45752
@inproceedings{Eggert_Garnefeld_Steinhoff_2011, title={Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy}, booktitle={2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin}, author={Eggert, A. and Garnefeld, I. and Steinhoff, Lena}, year={2011} }
LibreCat
2011 | Conference Paper | LibreCat-ID: 45753
@inproceedings{Hunter_Garnefeld_Steinhoff_2011, title={Can Retailers Improve Loyalty by Empowering Consumers?}, booktitle={2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin}, author={Hunter, G. and Garnefeld, I. and Steinhoff, Lena}, year={2011} }
LibreCat