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43 Publications
2021 | Journal Article | LibreCat-ID: 45725
@article{Kim_Steinhoff_Palmatier_2021, title={An Emerging Theory of Loyalty Program Dynamics}, volume={49}, DOI={10.1007/s11747-020-00719-1}, number={1}, journal={Journal of the Academy of Marketing Science}, author={Kim, J. J. and Steinhoff, Lena and Palmatier, R. W.}, year={2021}, pages={71–95} }
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 45722
@article{Steinhoff_Palmatier_2021, title={Commentary: Opportunities and Challenges of Technology in Relationship Marketing}, volume={29}, DOI={https://doi.org/10.1016/j.ausmj.2020.07.003}, number={2}, journal={Australasian Marketing Journal}, author={Steinhoff, Lena and Palmatier, R. W.}, year={2021}, pages={111–117} }
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 45723
@article{Steinhoff_Zondag_2021, title={Loyalty Programs as Travel Companions: Complementary Service Features across Customer Journey Stages}, volume={129}, DOI={10.1016/j.jbusres.2021.02.016}, journal={Journal of Business Research}, author={Steinhoff, Lena and Zondag, M. M.}, year={2021}, pages={70–82} }
LibreCat
| DOI
2021 | Conference Paper | LibreCat-ID: 45741
@inproceedings{Alberternst_Steinhoff_Eggert_Giesler_2021, title={Consumer Solidarity: A Social-System Perspective on the Glue that Holds Society Together}, booktitle={2021 AMA Winter Marketing Educators’ Conference Proceedings, St. Petersburg}, author={Alberternst, B. and Steinhoff, Lena and Eggert, A. and Giesler, M.}, year={2021} }
LibreCat
2021 | Conference Paper | LibreCat-ID: 45740
@inproceedings{Alberternst_Eggert_Steinhoff_Giesler_2021, title={Understanding and Measuring Consumer Solidarity as a Collective Bond}, booktitle={Proceedings of the 50th European Marketing Academy (EMAC) Conference, Madrid}, author={Alberternst, B. and Eggert, A. and Steinhoff, Lena and Giesler, M.}, year={2021} }
LibreCat
2020 | Journal Article | LibreCat-ID: 45726
@article{Martin_Kim_Palmatier_Steinhoff_Stewart_Walker_Wang_Weaven_2020, title={Data Privacy in Retail}, volume={96}, DOI={https://doi.org/10.1016/j.jretai.2020.08.003}, number={4}, journal={Journal of Retailing}, author={Martin, K. D. and Kim, J. J. and Palmatier, R. W. and Steinhoff, Lena and Stewart, D. W. and Walker, B. A. and Wang, Y. and Weaven, S. K.}, year={2020}, pages={474–489} }
LibreCat
| DOI
2020 | Journal Article | LibreCat-ID: 45727
@article{Payne_Steinhoff_Frow_Eggert_2020, title={Toward a Comprehensive Framework of Value Proposition Development: From Strategy to Implementation}, volume={87}, DOI={https://doi.org/10.1016/j.indmarman.2020.02.015}, journal={Industrial Marketing Management}, author={Payne, A. and Steinhoff, Lena and Frow, P. and Eggert, A.}, year={2020}, pages={244–255} }
LibreCat
| DOI
2020 | Journal Article | LibreCat-ID: 45728
@article{Eggert_Frow_Payne_Steinhoff_2020, title={Understanding and Managing Customer Value Propositions: Introduction to the Special Issue}, volume={87}, DOI={http://dx.doi.org/10.1016/j.indmarman.2020.01.007}, journal={Industrial Marketing Management}, author={Eggert, A. and Frow, P. and Payne, A. and Steinhoff, Lena}, year={2020}, pages={242–243} }
LibreCat
| DOI
2020 | Conference Paper | LibreCat-ID: 45742
@inproceedings{Reimer_Steinhoff_Leyer_2020, title={“Dear Stranger, This Looks Good on You”: The Effect of Ambiguous Interactive Virtual Presence on Store Loyalty in Offline Retailing}, booktitle={2020 Winter AMA Conference Proceedings, San Diego}, author={Reimer, T. and Steinhoff, Lena and Leyer, M.}, year={2020} }
LibreCat
2019 | Journal Article | LibreCat-ID: 45729
@article{Eggert_Steinhoff_Witte_2019, title={Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships}, volume={83}, DOI={10.1177/0022242919860802}, number={5}, journal={Journal of Marketing}, author={Eggert, A. and Steinhoff, Lena and Witte, C.}, year={2019}, pages={115–132} }
LibreCat
| DOI
2019 | Book | LibreCat-ID: 45718
@book{Palmatier_Steinhoff_2019, place={New York and Abingdon}, title={Relationship Marketing in the Digital Age}, DOI={https://doi.org/10.4324/9781315143583}, publisher={Routledge Taylor & Francis Group}, author={Palmatier, R. W. and Steinhoff, Lena}, year={2019} }
LibreCat
| DOI
2019 | Journal Article | LibreCat-ID: 45730
@article{Steinhoff_Arli_Weaven_Kozlenkova_2019, title={Online Relationship Marketing}, volume={47}, DOI={https://doi.org/10.1007/s11747-018-0621-6}, number={3}, journal={Journal of the Academy of Marketing Science}, author={Steinhoff, Lena and Arli, D. and Weaven, S. and Kozlenkova, I. V.}, year={2019}, pages={369–393} }
LibreCat
| DOI
2019 | Conference Paper | LibreCat-ID: 45743
@inproceedings{Steinhoff_Zondag_2019, title={Enhancing Loyalty Program Effectiveness by Stimulating Member Activity along the Customer Journey}, booktitle={Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg}, author={Steinhoff, Lena and Zondag, M.}, year={2019} }
LibreCat
2018 | Journal Article | LibreCat-ID: 45731
@article{Steinhoff_Witte_Eggert_2018, title={Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement}, volume={2}, DOI={http://dx.doi.org/10.15358/2511-8676-2018-2-22}, number={2}, journal={Journal of Service Management Research}, author={Steinhoff, Lena and Witte, C. and Eggert, A.}, year={2018}, pages={22–35} }
LibreCat
| DOI
2018 | Conference Paper | LibreCat-ID: 45745
@inproceedings{Steinhoff_Zondag_2018, title={Enhancing Loyalty Program Effectiveness by Engaging Members along the Customer Journey}, booktitle={2018 Winter AMA Conference Proceedings, New Orleans}, author={Steinhoff, Lena and Zondag, M.}, year={2018} }
LibreCat
2018 | Conference Paper | LibreCat-ID: 45744
@inproceedings{Eggert_Steinhoff_Witte_2018, title={Are Gift Purchases an Effective Driver of Customer Loyalty?}, booktitle={2018 Winter AMA Conference Proceedings, New Orleans}, author={Eggert, A. and Steinhoff, Lena and Witte, C.}, year={2018} }
LibreCat
2017 | Conference Paper | LibreCat-ID: 45746
@inproceedings{Eggert_Steinhoff_Witte_2017, title={The Loyalty Effect of Gift Purchases}, booktitle={2017 Winter AMA Conference Proceedings, Orlando}, author={Eggert, A. and Steinhoff, Lena and Witte, C.}, year={2017} }
LibreCat
2016 | Journal Article | LibreCat-ID: 45732
@article{Steinhoff_Palmatier_2016, title={Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects}, volume={44}, DOI={10.1007/s11747-014-0405-6}, number={1}, journal={Journal of the Academy of Marketing Science}, author={Steinhoff, Lena and Palmatier, R. W.}, year={2016}, pages={88–107} }
LibreCat
| DOI
2016 | Conference Paper | LibreCat-ID: 45747
@inproceedings{Witte_Steinhoff_Eggert_2016, title={The Power of Gift Purchases in Strengthening Customer-Company Relationships}, booktitle={Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo}, author={Witte, C. and Steinhoff, Lena and Eggert, A.}, year={2016} }
LibreCat
2016 | Working Paper | LibreCat-ID: 45754
@book{Steinhoff_Fang_Palmatier_Wang_2016, title={Dynamic Effects of Loyalty Rewards for Contractual Customers, Marketing Science Institute (MSI) Working Paper Series}, author={Steinhoff, Lena and Fang, E. and Palmatier, R. W. and Wang, K.}, year={2016}, pages={16–121} }
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