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58 Publications
2014 | Conference Paper | LibreCat-ID: 46693
Münkhoff, E., Eggert, A., Terho, H., Haas, A., & Ulaga, W. (2014). Salespersons’ solution crafting capability: A knowledge-based perspective. ISBM 2014 Academic Conference, San Francisco, CA. ISBM 2014 Academic Conference, San Francisco, CA.
LibreCat
2014 | Conference Paper | LibreCat-ID: 46694
Eggert, A., Haas, A., Terho, H., Ulaga, W., & Münkhoff, E. (2014). Selling value in business markets: Why a powerful idea often fails. ISBM 2014 Academic Conference, San Francisco, CA. ISBM 2014 Academic Conference, San Francisco, CA.
LibreCat
2014 | Journal Article | LibreCat-ID: 41341
Eggert, A., Hogreve, J., Ulaga, W., & Münkhoff, E. (2014). Revenue and Profit Implications of Industrial Service Strategies. Journal of Service Research, 17(1), 23–39. https://doi.org/10.1177/1094670513485823
LibreCat
| DOI
2013 | Conference Paper | LibreCat-ID: 46697
Garnefeld, I., Münkhoff, E., & Raum, K. (2013). Threat and normative appeals to reduce product returns in online retailing – An effective marketing practice? 42nd EMAC Annual Conference, Istanbul. 42nd EMAC Annual Conference, Istanbul.
LibreCat
2013 | Conference Paper | LibreCat-ID: 46696
Münkhoff, E., Garnefeld, I., & Bruns, A. (2013). How to prolong a sales promotion – Ex-post time extension versus reframing. 42nd EMAC Annual Conference, Istanbul. 42nd EMAC Annual Conference, Istanbul.
LibreCat
2013 | Book | LibreCat-ID: 46643
Münkhoff, E. (2013). Umsatz- und Profitabilitätsauswirkungen industrieller Dienstleistungen. Springer Gabler. https://doi.org/10.1007/978-3-658-02122-1
LibreCat
| DOI
2012 | Conference Paper | LibreCat-ID: 46698
Garnefeld, I., Münkhoff, E., & Bruns, A. (2012). I thought it was all over and now it is back again – Customer reactions to time extensions of sales promotions. 2012 AMA Summer Academic Conference, Chicago, IL. 2012 AMA Summer Academic Conference, Chicago, IL.
LibreCat
2012 | Conference Paper | LibreCat-ID: 46699
Eggert, A., Münkhoff, E., & Thiesbrummel, C. (2012). Growing with industrial services – A configurational approach (ausgezeichnet mit Best Paper Award). 2012 AMA Winter Academic Conference, St. Petersburg, FL. 2012 AMA Winter Academic Conference, St. Petersburg, FL.
LibreCat
2011 | Conference Paper | LibreCat-ID: 46702
Eggert, A., Hogreve, J., Ulaga, W., & Münkhoff, E. (2011). Assessing the long-term effect of industrial services on firm profitability: The moderating impact of product innovations (ausgezeichnet mit Best Overall Conference Paper Award). 2011 AMA Winter Academic Conference, Austin, TX. 2011 AMA Winter Academic Conference, Austin, TX.
LibreCat
2011 | Conference Paper | LibreCat-ID: 46701
Eggert, A., Münkhoff, E., & Thiesbrummel, C. (2011). Service orientation of manufacturing companies: A necessary or sufficient condition for firm profitability? 40th EMAC Annual Conference, Ljubljana. 40th EMAC Annual Conference, Ljubljana.
LibreCat
2011 | Conference Paper | LibreCat-ID: 46700
Münkhoff, E., Garnefeld, I., & Bruns, A. (2011). Time extension of sales promotions – How do customers react? 40th EMAC Annual Conference, Ljubljana. 40th EMAC Annual Conference, Ljubljana.
LibreCat
2011 | Journal Article | LibreCat-ID: 46641
Eggert, A., Hogreve, J., Ulaga, W., & Münkhoff, E. (2011). Industrial services, product innovations, and firm profitability: A multiple-group latent growth curve analysis. Industrial Marketing Management, 40(5), 661–670. https://doi.org/10.1016/j.indmarman.2011.05.007
LibreCat
| DOI
2010 | Conference Paper | LibreCat-ID: 46705
Eggert, A., Hogreve, J., Ulaga, W., & Münkhoff, E. (2010). Industrial services, product innovations, and firm profitability: A longitudinal analysis. Frontiers Pre-Conference on Service and Solution Innovation, Karlstad. Frontiers Pre-Conference on Service and Solution Innovation, Karlstad.
LibreCat
2010 | Conference Paper | LibreCat-ID: 46706
Garnefeld, I., Münkhoff, E., Hogreve, J., & Eggert, A. (2010). Exploring the effects of referral reward programs on satisfied and dissatisfied customers. 2010 AMA Winter Academic Conference, New Orleans, LA. 2010 AMA Winter Academic Conference, New Orleans, LA.
LibreCat
2010 | Conference Paper | LibreCat-ID: 46704
Eggert, A., Hogreve, J., Ulaga, W., & Münkhoff, E. (2010). Disentangling the revenue and cost implications of the service transition: A latent growth analysis. ISBM 2010 Academic Conference, Boston, MA. ISBM 2010 Academic Conference, Boston, MA.
LibreCat
2010 | Conference Paper | LibreCat-ID: 46703
Münkhoff, E., Garnefeld, I., Hogreve, J., & Eggert, A. (2010). Referral reward programs: A means for service recovery? 18th International Colloquium on Relationship Marketing (ICRM), Reading. 18th International Colloquium on Relationship Marketing (ICRM), Reading.
LibreCat
2009 | Conference Paper | LibreCat-ID: 46708
Garnefeld, I., Münkhoff, E., Hogreve, J., & Eggert, A. (2009). Unintended effects of referral reward programs: Exploring the impact of rewards on opportunistic behavior. 38th EMAC Annual Conference, Nantes. 38th EMAC Annual Conference, Nantes.
LibreCat
2009 | Conference Paper | LibreCat-ID: 46707
Garnefeld, I., Münkhoff, E., Hogreve, J., & Eggert, A. (2009). Referral reward programs: New customer acquisition by opportunism? 15th AMS World Marketing Congress, Oslo. 15th AMS World Marketing Congress, Oslo.
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