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58 Publications
2011 | Conference Paper | LibreCat-ID: 46700
Münkhoff, E., Garnefeld, I., & Bruns, A. (2011). Time extension of sales promotions – How do customers react? 40th EMAC Annual Conference, Ljubljana. 40th EMAC Annual Conference, Ljubljana.
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2011 | Journal Article | LibreCat-ID: 46641
Eggert, A., Hogreve, J., Ulaga, W., & Münkhoff, E. (2011). Industrial services, product innovations, and firm profitability: A multiple-group latent growth curve analysis. Industrial Marketing Management, 40(5), 661–670. https://doi.org/10.1016/j.indmarman.2011.05.007
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| DOI
2010 | Conference Paper | LibreCat-ID: 46705
Eggert, A., Hogreve, J., Ulaga, W., & Münkhoff, E. (2010). Industrial services, product innovations, and firm profitability: A longitudinal analysis. Frontiers Pre-Conference on Service and Solution Innovation, Karlstad. Frontiers Pre-Conference on Service and Solution Innovation, Karlstad.
LibreCat
2010 | Conference Paper | LibreCat-ID: 46706
Garnefeld, I., Münkhoff, E., Hogreve, J., & Eggert, A. (2010). Exploring the effects of referral reward programs on satisfied and dissatisfied customers. 2010 AMA Winter Academic Conference, New Orleans, LA. 2010 AMA Winter Academic Conference, New Orleans, LA.
LibreCat
2010 | Conference Paper | LibreCat-ID: 46704
Eggert, A., Hogreve, J., Ulaga, W., & Münkhoff, E. (2010). Disentangling the revenue and cost implications of the service transition: A latent growth analysis. ISBM 2010 Academic Conference, Boston, MA. ISBM 2010 Academic Conference, Boston, MA.
LibreCat
2010 | Conference Paper | LibreCat-ID: 46703
Münkhoff, E., Garnefeld, I., Hogreve, J., & Eggert, A. (2010). Referral reward programs: A means for service recovery? 18th International Colloquium on Relationship Marketing (ICRM), Reading. 18th International Colloquium on Relationship Marketing (ICRM), Reading.
LibreCat
2009 | Conference Paper | LibreCat-ID: 46708
Garnefeld, I., Münkhoff, E., Hogreve, J., & Eggert, A. (2009). Unintended effects of referral reward programs: Exploring the impact of rewards on opportunistic behavior. 38th EMAC Annual Conference, Nantes. 38th EMAC Annual Conference, Nantes.
LibreCat
2009 | Conference Paper | LibreCat-ID: 46707
Garnefeld, I., Münkhoff, E., Hogreve, J., & Eggert, A. (2009). Referral reward programs: New customer acquisition by opportunism? 15th AMS World Marketing Congress, Oslo. 15th AMS World Marketing Congress, Oslo.
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