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58 Publications
2011 | Conference Paper | LibreCat-ID: 46700
E. Münkhoff, I. Garnefeld, and A. Bruns, “Time extension of sales promotions – How do customers react?,” presented at the 40th EMAC Annual Conference, Ljubljana, 2011.
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2011 | Journal Article | LibreCat-ID: 46641
A. Eggert, J. Hogreve, W. Ulaga, and E. Münkhoff, “Industrial services, product innovations, and firm profitability: A multiple-group latent growth curve analysis,” Industrial Marketing Management, vol. 40, no. 5, pp. 661–670, 2011, doi: 10.1016/j.indmarman.2011.05.007.
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| DOI
2010 | Conference Paper | LibreCat-ID: 46705
A. Eggert, J. Hogreve, W. Ulaga, and E. Münkhoff, “Industrial services, product innovations, and firm profitability: A longitudinal analysis,” presented at the Frontiers Pre-Conference on Service and Solution Innovation, Karlstad, 2010.
LibreCat
2010 | Conference Paper | LibreCat-ID: 46706
I. Garnefeld, E. Münkhoff, J. Hogreve, and A. Eggert, “Exploring the effects of referral reward programs on satisfied and dissatisfied customers,” presented at the 2010 AMA Winter Academic Conference, New Orleans, LA, 2010.
LibreCat
2010 | Conference Paper | LibreCat-ID: 46704
A. Eggert, J. Hogreve, W. Ulaga, and E. Münkhoff, “Disentangling the revenue and cost implications of the service transition: A latent growth analysis,” presented at the ISBM 2010 Academic Conference, Boston, MA, 2010.
LibreCat
2010 | Conference Paper | LibreCat-ID: 46703
E. Münkhoff, I. Garnefeld, J. Hogreve, and A. Eggert, “Referral reward programs: A means for service recovery?,” presented at the 18th International Colloquium on Relationship Marketing (ICRM), Reading, 2010.
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2009 | Conference Paper | LibreCat-ID: 46708
I. Garnefeld, E. Münkhoff, J. Hogreve, and A. Eggert, “Unintended effects of referral reward programs: Exploring the impact of rewards on opportunistic behavior,” presented at the 38th EMAC Annual Conference, Nantes, 2009.
LibreCat
2009 | Conference Paper | LibreCat-ID: 46707
I. Garnefeld, E. Münkhoff, J. Hogreve, and A. Eggert, “Referral reward programs: New customer acquisition by opportunism?,” presented at the 15th AMS World Marketing Congress, Oslo, 2009.
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