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58 Publications
2023 | Conference Paper | LibreCat-ID: 46665
@inproceedings{Garnefeld_Böhm_Hanf_Helm_2023, title={Unboxing video effectiveness – Does speech matter?}, booktitle={2023 AMA Summer Academic Conference, San Francisco, CA}, author={Garnefeld, I. and Böhm, Eva and Hanf, L. and Helm, S.}, year={2023} }
LibreCat
2023 | Conference Paper | LibreCat-ID: 46666
@inproceedings{Kessing_Garnefeld_Böhm_2023, title={The dark and bright side of online reviews in manufacturer online shops}, booktitle={EMAC Annual Conference, Odense, Denmark}, author={Kessing, K. and Garnefeld, I. and Böhm, Eva}, year={2023} }
LibreCat
2023 | Conference Paper | LibreCat-ID: 46667
@inproceedings{Hanf_Garnefeld_Böhm_Helm_2023, title={Stimulating engagement with unboxing videos – Does speech matter?}, booktitle={EMAC Annual Conference, Odense, Denmark}, author={Hanf, L. and Garnefeld, I. and Böhm, Eva and Helm, S.}, year={2023} }
LibreCat
2023 | Journal Article | LibreCat-ID: 46642
@article{Harrmann_Eggert_Böhm_2023, title={Digital technology usage as a driver of servitization paths in manufacturing industries}, volume={57}, DOI={10.1108/ejm-11-2021-0914}, number={3}, journal={European Journal of Marketing}, publisher={Emerald}, author={Harrmann, Lisa Katharina and Eggert, Andreas and Böhm, Eva}, year={2023}, pages={834–857} }
LibreCat
| DOI
2022 | Journal Article | LibreCat-ID: 46662
@article{Akalan_Eggert_Böhm_2022, title={Strategic emphasis on service-based business models during the corona crisis: Are customer solutions a curse or blessing for manufacturing firms?}, volume={6}, number={1}, journal={Journal of Service Management Research}, author={Akalan, R. and Eggert, A. and Böhm, Eva}, year={2022}, pages={47–63} }
LibreCat
2022 | Journal Article | LibreCat-ID: 46668
@article{Eggert_Harrmann_Böhm_2022, title={Digital technology usage as a driver of servitization paths in manufacturing industries}, journal={EMAC Annual Conference, Budapest, Hungary}, author={Eggert, A. and Harrmann, L. and Böhm, Eva}, year={2022} }
LibreCat
2022 | Conference Paper | LibreCat-ID: 46669
@inproceedings{Kessing_Garnefeld_Böhm_2022, title={Should manufacturers publish online reviews in their own online shops?}, booktitle={EMAC Annual Conference, Budapest, Hungary}, author={Kessing, K. and Garnefeld, I. and Böhm, Eva}, year={2022} }
LibreCat
2022 | Journal Article | LibreCat-ID: 46661
@article{Akalan_Böhm_Eggert_2022, title={Servitization in the manufacturing industry: Where do we stand? Where do we come from?}, volume={6}, number={3}, journal={Journal of Service Management Research}, author={Akalan, R. and Böhm, Eva and Eggert, A.}, year={2022}, pages={204–213} }
LibreCat
2022 | Journal Article | LibreCat-ID: 46634
@article{Alavi_Böhm_Habel_Wieseke_Schmitz_Brüggemann_2022, title={The ambivalent role of monetary sales incentives in service innovation selling}, volume={39}, DOI={10.1111/jpim.12600}, number={3}, journal={Journal of Product Innovation Management}, publisher={Wiley}, author={Alavi, Sascha and Böhm, Eva and Habel, Johannes and Wieseke, Jan and Schmitz, Christian and Brüggemann, Felix}, year={2022}, pages={445–463} }
LibreCat
| DOI
2022 | Journal Article | LibreCat-ID: 46660
@article{Böhm_Eggert_Garnefeld_Holzmüller_Schaefers_Steinhoff_Woisetschläger_2022, title={Exploring the customer journey of voice commerce: A research agenda}, volume={6}, number={4}, journal={Journal of Service Management}, author={Böhm, Eva and Eggert, A. and Garnefeld, I. and Holzmüller, H. and Schaefers, T and Steinhoff, Lena and Woisetschläger, D.}, year={2022}, pages={216–231} }
LibreCat
2021 | Conference Paper | LibreCat-ID: 46670
@inproceedings{Harrmann_Böhm_Eggert_2021, title={Exploring the paths towards service growth in manufacturing companies}, booktitle={2021 AMA Winter Academic Conference}, author={Harrmann, L. and Böhm, Eva and Eggert, A.}, year={2021} }
LibreCat
2021 | Journal Article | LibreCat-ID: 41338
@article{Salonen_Terho_Böhm_Virtanen_Rajala_2021, title={Engaging a product-focused sales force in solution selling: interplay of individual- and organizational-level conditions}, volume={49}, DOI={10.1007/s11747-020-00729-z}, number={1}, journal={Journal of the Academy of Marketing Science}, publisher={Springer Science and Business Media LLC}, author={Salonen, Anna and Terho, Harri and Böhm, Eva and Virtanen, Ari and Rajala, Risto}, year={2021}, pages={139–163} }
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 41337
@article{Garnefeld_Krah_Böhm_Gremler_2021, title={Online reviews generated through product testing: can more favorable reviews be enticed with free products?}, volume={49}, DOI={10.1007/s11747-021-00770-6}, number={4}, journal={Journal of the Academy of Marketing Science}, publisher={Springer Science and Business Media LLC}, author={Garnefeld, Ina and Krah, Tabea and Böhm, Eva and Gremler, Dwayne D.}, year={2021}, pages={703–722} }
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 46635
@article{Schaefers_Ruffer_Böhm_2021, title={Outcome-based contracting from the customers’ perspective: A means-end chain analytical exploration}, volume={93}, DOI={10.1016/j.indmarman.2020.06.002}, journal={Industrial Marketing Management}, publisher={Elsevier BV}, author={Schaefers, Tobias and Ruffer, Stefan and Böhm, Eva}, year={2021}, pages={466–481} }
LibreCat
| DOI
2020 | Conference Paper | LibreCat-ID: 46689
@inproceedings{Garnefeld_Krah_Böhm_Gremler_2020, title={Do product testing programs lead to more favorable online reviews? (ausgezeichnet mit Best Paper Award)}, booktitle={2020 AMA Winter Academic Conference, San Diego, CA}, author={Garnefeld, I. and Krah, T. and Böhm, Eva and Gremler, D. D.}, year={2020} }
LibreCat
2020 | Conference Paper | LibreCat-ID: 46690
@inproceedings{Eggert_Böhm_Akalan_Gebauer_2020, title={Manufacturers’ service growth through mergers and acquisitions – An event study}, booktitle={2020 AMA Winter Academic Conference, San Diego, CA}, author={Eggert, A. and Böhm, Eva and Akalan, R. and Gebauer, H.}, year={2020} }
LibreCat
2020 | Journal Article | LibreCat-ID: 46636
@article{Böhm_Eggert_Terho_Ulaga_Haas_2020, title={Drivers and outcomes of salespersons’ value opportunity recognition competence in solution selling}, volume={40}, DOI={10.1080/08853134.2020.1778484}, number={3}, journal={Journal of Personal Selling and Sales Management}, publisher={Informa UK Limited}, author={Böhm, Eva and Eggert, Andreas and Terho, Harri and Ulaga, Wolfgang and Haas, Alexander}, year={2020}, pages={180–197} }
LibreCat
| DOI
2019 | Conference Paper | LibreCat-ID: 46675
@inproceedings{Eggert_Böhm_Akalan_Gebauer_2019, title={Service growth by acquisition – An event study}, booktitle={9th BMM-EMAC Biennial International Conference on Business Market Management, Berlin}, author={Eggert, A. and Böhm, Eva and Akalan, R. and Gebauer, H.}, year={2019} }
LibreCat
2019 | Journal Article | LibreCat-ID: 41339
@article{Garnefeld_Eggert_Husemann-Kopetzky_Böhm_2019, title={Exploring the link between payment schemes and customer fraud: a mental accounting perspective}, volume={47}, DOI={10.1007/s11747-019-00653-x}, number={4}, journal={Journal of the Academy of Marketing Science}, publisher={Springer Science and Business Media LLC}, author={Garnefeld, Ina and Eggert, Andreas and Husemann-Kopetzky, Markus and Böhm, Eva}, year={2019}, pages={595–616} }
LibreCat
| DOI
2018 | Conference Paper | LibreCat-ID: 46678
@inproceedings{Henkelmann_Böhm_Cramer_Eggert_2018, title={The bright and dark side of service quality signals: A contingency perspective}, booktitle={2018 AMA Winter Academic Conference, New Orleans, FL}, author={Henkelmann, S. and Böhm, Eva and Cramer, C. and Eggert, A.}, year={2018} }
LibreCat