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58 Publications
2023 | Conference Paper | LibreCat-ID: 46665
I. Garnefeld, E. Böhm, L. Hanf, and S. Helm, “Unboxing video effectiveness – Does speech matter?,” presented at the 2023 AMA Summer Academic Conference, San Francisco, CA, 2023.
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2023 | Conference Paper | LibreCat-ID: 46666
K. Kessing, I. Garnefeld, and E. Böhm, “The dark and bright side of online reviews in manufacturer online shops,” presented at the EMAC Annual Conference, Odense, Denmark., 2023.
LibreCat
2023 | Conference Paper | LibreCat-ID: 46667
L. Hanf, I. Garnefeld, E. Böhm, and S. Helm, “Stimulating engagement with unboxing videos – Does speech matter?,” presented at the EMAC Annual Conference, Odense, Denmark, 2023.
LibreCat
2023 | Journal Article | LibreCat-ID: 46642
L. K. Harrmann, A. Eggert, and E. Böhm, “Digital technology usage as a driver of servitization paths in manufacturing industries,” European Journal of Marketing, vol. 57, no. 3, pp. 834–857, 2023, doi: 10.1108/ejm-11-2021-0914.
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| DOI
2022 | Journal Article | LibreCat-ID: 46662
R. Akalan, A. Eggert, and E. Böhm, “Strategic emphasis on service-based business models during the corona crisis: Are customer solutions a curse or blessing for manufacturing firms?,” Journal of Service Management Research, vol. 6, no. 1, pp. 47–63, 2022.
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2022 | Journal Article | LibreCat-ID: 46668
A. Eggert, L. Harrmann, and E. Böhm, “Digital technology usage as a driver of servitization paths in manufacturing industries,” EMAC Annual Conference, Budapest, Hungary, 2022.
LibreCat
2022 | Conference Paper | LibreCat-ID: 46669
K. Kessing, I. Garnefeld, and E. Böhm, “Should manufacturers publish online reviews in their own online shops?,” presented at the EMAC Annual Conference, Budapest, Hungary, 2022.
LibreCat
2022 | Journal Article | LibreCat-ID: 46661
R. Akalan, E. Böhm, and A. Eggert, “Servitization in the manufacturing industry: Where do we stand? Where do we come from?,” Journal of Service Management Research, vol. 6, no. 3, pp. 204–213, 2022.
LibreCat
2022 | Journal Article | LibreCat-ID: 46634
S. Alavi, E. Böhm, J. Habel, J. Wieseke, C. Schmitz, and F. Brüggemann, “The ambivalent role of monetary sales incentives in service innovation selling,” Journal of Product Innovation Management, vol. 39, no. 3, pp. 445–463, 2022, doi: 10.1111/jpim.12600.
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| DOI
2022 | Journal Article | LibreCat-ID: 46660
E. Böhm et al., “Exploring the customer journey of voice commerce: A research agenda,” Journal of Service Management, vol. 6, no. 4, pp. 216–231, 2022.
LibreCat
2021 | Conference Paper | LibreCat-ID: 46670
L. Harrmann, E. Böhm, and A. Eggert, “Exploring the paths towards service growth in manufacturing companies,” presented at the 2021 AMA Winter Academic Conference, 2021.
LibreCat
2021 | Journal Article | LibreCat-ID: 41338
A. Salonen, H. Terho, E. Böhm, A. Virtanen, and R. Rajala, “Engaging a product-focused sales force in solution selling: interplay of individual- and organizational-level conditions,” Journal of the Academy of Marketing Science, vol. 49, no. 1, pp. 139–163, 2021, doi: 10.1007/s11747-020-00729-z.
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| DOI
2021 | Journal Article | LibreCat-ID: 41337
I. Garnefeld, T. Krah, E. Böhm, and D. D. Gremler, “Online reviews generated through product testing: can more favorable reviews be enticed with free products?,” Journal of the Academy of Marketing Science, vol. 49, no. 4, pp. 703–722, 2021, doi: 10.1007/s11747-021-00770-6.
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| DOI
2021 | Journal Article | LibreCat-ID: 46635
T. Schaefers, S. Ruffer, and E. Böhm, “Outcome-based contracting from the customers’ perspective: A means-end chain analytical exploration,” Industrial Marketing Management, vol. 93, pp. 466–481, 2021, doi: 10.1016/j.indmarman.2020.06.002.
LibreCat
| DOI
2020 | Conference Paper | LibreCat-ID: 46689
I. Garnefeld, T. Krah, E. Böhm, and D. D. Gremler, “Do product testing programs lead to more favorable online reviews? (ausgezeichnet mit Best Paper Award),” presented at the 2020 AMA Winter Academic Conference, San Diego, CA, 2020.
LibreCat
2020 | Conference Paper | LibreCat-ID: 46690
A. Eggert, E. Böhm, R. Akalan, and H. Gebauer, “Manufacturers’ service growth through mergers and acquisitions – An event study,” presented at the 2020 AMA Winter Academic Conference, San Diego, CA, 2020.
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2020 | Journal Article | LibreCat-ID: 46636
E. Böhm, A. Eggert, H. Terho, W. Ulaga, and A. Haas, “Drivers and outcomes of salespersons’ value opportunity recognition competence in solution selling,” Journal of Personal Selling and Sales Management, vol. 40, no. 3, pp. 180–197, 2020, doi: 10.1080/08853134.2020.1778484.
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| DOI
2019 | Conference Paper | LibreCat-ID: 46675
A. Eggert, E. Böhm, R. Akalan, and H. Gebauer, “Service growth by acquisition – An event study,” presented at the 9th BMM-EMAC Biennial International Conference on Business Market Management, Berlin, 2019.
LibreCat
2019 | Journal Article | LibreCat-ID: 41339
I. Garnefeld, A. Eggert, M. Husemann-Kopetzky, and E. Böhm, “Exploring the link between payment schemes and customer fraud: a mental accounting perspective,” Journal of the Academy of Marketing Science, vol. 47, no. 4, pp. 595–616, 2019, doi: 10.1007/s11747-019-00653-x.
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| DOI
2018 | Conference Paper | LibreCat-ID: 46678
S. Henkelmann, E. Böhm, C. Cramer, and A. Eggert, “The bright and dark side of service quality signals: A contingency perspective,” presented at the 2018 AMA Winter Academic Conference, New Orleans, FL, 2018.
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