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58 Publications
2018 | Conference Paper | LibreCat-ID: 46677
A. Salonen, H. Terho, E. Böhm, R. Rajala, and A. Virtanen, “How to transform a product-focused salesforce to solution sales?,” presented at the 47rd EMAC Annual Conference, Glasgow, UK, 2018.
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2018 | Conference Paper | LibreCat-ID: 46676
A. Salonen, H. Terho, E. Böhm, R. Rajala, and A. Virtanen, “Engaging a product-oriented salesforce in solution sales,” presented at the ISBM 2018 Academic Conference, Cambridge, MA, 2018.
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2018 | Journal Article | LibreCat-ID: 41340
I. Garnefeld, E. Böhm, L. Klimke, and A. Oestreich, “I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions,” Journal of the Academy of Marketing Science, vol. 46, no. 6, pp. 1133–1147, 2018, doi: 10.1007/s11747-018-0600-y.
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| DOI
2017 | Conference Paper | LibreCat-ID: 46679
I. Garnefeld, E. Böhm, and L. Feider, “Managing the necessary evil: Can payment methods reduce product returns (ausgezeichnet mit Best Paper Award),” presented at the 2017 AMA Winter Academic Conference, Orlando, FL, 2017.
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2017 | Conference Paper | LibreCat-ID: 46680
C. Cramer, E. Böhm, and A. Eggert, “Service Awards: Do They Help or Harm in Case of a Service Failure?,” presented at the 2017 AMA Winter Academic Conference, Orlando, FL, 2017.
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2017 | Journal Article | LibreCat-ID: 46638
H. Terho, A. Eggert, W. Ulaga, A. Haas, and E. Böhm, “Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action,” Industrial Marketing Management, vol. 66, pp. 42–55, 2017, doi: 10.1016/j.indmarman.2017.06.015.
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| DOI
2017 | Journal Article | LibreCat-ID: 46639
A. Eggert, E. Böhm, and C. Cramer, “Business service outsourcing in manufacturing firms: an event study,” Journal of Service Management, vol. 28, no. 3, pp. 476–498, 2017, doi: 10.1108/josm-11-2016-0306.
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| DOI
2016 | Conference Paper | LibreCat-ID: 46684
E. Böhm, C. Backhaus, A. Eggert, and T. Pitsis, “Shedding light on outcome-based contracts: Benefits and risks from the buyers’ and sellers’ perspective,” presented at the 2016 AMA Winter Academic Conference, Las Vegas, NV, 2016.
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2016 | Conference Paper | LibreCat-ID: 46683
C. Cramer, E. Böhm, and A. Eggert, “Understanding service awards: Exploit the bright side, avoid the dark side (ausgezeichnet mit Best Paper Award),” presented at the 2016 AMA Winter Academic Conference, Las Vegas, NV , 2016.
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2016 | Conference Paper | LibreCat-ID: 46681
A. Eggert, E. Böhm, and C. Cramer, “Business Service Outsourcing in Manufacturing Firms: An Event Study,” 2016.
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2016 | Conference Paper | LibreCat-ID: 46682
C. Cramer, E. Böhm, and A. Eggert, “The service award paradox,” presented at the 45rd EMAC Annual Conference, Oslo, 2016.
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2016 | Journal Article | LibreCat-ID: 46663
E. Böhm, C. Backhaus, A. Eggert, and T. Cummins, “Understanding outcome-based contracts: Benefits and risks from the buyers’ and sellers’ perspective,” Journal of Strategic Contracting and Negotiation, (ausgezeichnet mit Best Paper Award), vol. 3, no. 1–2, pp. 128–149, 2016.
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2016 | Book Chapter | LibreCat-ID: 46664
I. Garnefeld, E. Böhm, and L. Feider, “Retourenmanagement zur Steigerung des Kundenwerts,” in Kundenwert: Grundlagen – Innovative Konzepte – Praktische Umsetzungen, 2nd ed., B. Günther, S. Helm, and A. Eggert, Eds. 2016.
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2016 | Journal Article | LibreCat-ID: 46640
E. Böhm, A. Eggert, and C. Thiesbrummel, “Service transition: A viable option for manufacturing companies with deteriorating financial performance?,” Industrial Marketing Management, vol. 60, no. 1, pp. 101–111, 2016, doi: 10.1016/j.indmarman.2016.04.007.
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| DOI
2015 | Conference Paper | LibreCat-ID: 46686
L. Feider, I. Garnefeld, and E. Böhm, “Threatening customers not to return – An effective strategy for online retailers?,” presented at the 44th EMAC Annual Conference, Leuven, 2015.
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2015 | Conference Paper | LibreCat-ID: 46688
A. Eggert, E. Böhm, and C. Cramer, “Stock market reactions to customer service outsourcing in manufacturing firms,” presented at the 2015 AMA Winter Academic Conference, San Antonio, TX, 2015.
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2015 | Conference Paper | LibreCat-ID: 46687
E. Böhm, A. Eggert, H. Terho, W. Ulaga, and A. Haas, “Recognizing value creation opportunities in business markets,” presented at the 2015 AMA Winter Academic Conference, San Antonio, TX, 2015.
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2015 | Conference Paper | LibreCat-ID: 46685
A. Eggert, E. Böhm, and C. Cramer, “Stock market reactions to business service outsourcing in manufacturing firms,” presented at the 44th EMAC Annual Conference, Leuven, 2015.
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2014 | Conference Paper | LibreCat-ID: 46695
A. Eggert, E. Münkhoff, and C. Thiesbrummel, “Service transition: A viable option for manufacturing companies with declining financial performance?,” presented at the 43rd EMAC Annual Conference, Valencia, 2014.
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2014 | Conference Paper | LibreCat-ID: 46692
V. Kanuri, E. Münkhoff, and L. K. Scheer, “Service transition versus service infusion: Different pathways to success for service-oriented manufacturers?,” presented at the ISBM 2014 Academic Conference, San Francisco, CA, 2014.
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