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8 Publications
2021 | Journal Article | LibreCat-ID: 41338
@article{Salonen_Terho_Böhm_Virtanen_Rajala_2021, title={Engaging a product-focused sales force in solution selling: interplay of individual- and organizational-level conditions}, volume={49}, DOI={10.1007/s11747-020-00729-z}, number={1}, journal={Journal of the Academy of Marketing Science}, publisher={Springer Science and Business Media LLC}, author={Salonen, Anna and Terho, Harri and Böhm, Eva and Virtanen, Ari and Rajala, Risto}, year={2021}, pages={139–163} }
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 41337
@article{Garnefeld_Krah_Böhm_Gremler_2021, title={Online reviews generated through product testing: can more favorable reviews be enticed with free products?}, volume={49}, DOI={10.1007/s11747-021-00770-6}, number={4}, journal={Journal of the Academy of Marketing Science}, publisher={Springer Science and Business Media LLC}, author={Garnefeld, Ina and Krah, Tabea and Böhm, Eva and Gremler, Dwayne D.}, year={2021}, pages={703–722} }
LibreCat
| DOI
2020 | Journal Article | LibreCat-ID: 41299
@article{Kim_Steinhoff_Palmatier_2020, title={An emerging theory of loyalty program dynamics}, volume={49}, DOI={10.1007/s11747-020-00719-1}, number={1}, journal={Journal of the Academy of Marketing Science}, publisher={Springer Science and Business Media LLC}, author={Kim, Jisu J. and Steinhoff, Lena and Palmatier, Robert W.}, year={2020}, pages={71–95} }
LibreCat
| DOI
2020 | Journal Article | LibreCat-ID: 41310
@article{Henderson_Steinhoff_Harmeling_Palmatier_2020, title={Customer inertia marketing}, volume={49}, DOI={10.1007/s11747-020-00744-0}, number={2}, journal={Journal of the Academy of Marketing Science}, publisher={Springer Science and Business Media LLC}, author={Henderson, Conor M. and Steinhoff, Lena and Harmeling, Colleen M. and Palmatier, Robert W.}, year={2020}, pages={350–373} }
LibreCat
| DOI
2019 | Journal Article | LibreCat-ID: 41294
@article{Steinhoff_Arli_Weaven_Kozlenkova_2019, title={Online relationship marketing}, volume={47}, DOI={10.1007/s11747-018-0621-6}, number={3}, journal={Journal of the Academy of Marketing Science}, publisher={Springer Science and Business Media LLC}, author={Steinhoff, Lena and Arli, Denni and Weaven, Scott and Kozlenkova, Irina V.}, year={2019}, pages={369–393} }
LibreCat
| DOI
2019 | Journal Article | LibreCat-ID: 41339
@article{Garnefeld_Eggert_Husemann-Kopetzky_Böhm_2019, title={Exploring the link between payment schemes and customer fraud: a mental accounting perspective}, volume={47}, DOI={10.1007/s11747-019-00653-x}, number={4}, journal={Journal of the Academy of Marketing Science}, publisher={Springer Science and Business Media LLC}, author={Garnefeld, Ina and Eggert, Andreas and Husemann-Kopetzky, Markus and Böhm, Eva}, year={2019}, pages={595–616} }
LibreCat
| DOI
2018 | Journal Article | LibreCat-ID: 41340
@article{Garnefeld_Böhm_Klimke_Oestreich_2018, title={I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions}, volume={46}, DOI={10.1007/s11747-018-0600-y}, number={6}, journal={Journal of the Academy of Marketing Science}, publisher={Springer Science and Business Media LLC}, author={Garnefeld, Ina and Böhm, Eva and Klimke, Lena and Oestreich, Andrea}, year={2018}, pages={1133–1147} }
LibreCat
| DOI
2014 | Journal Article | LibreCat-ID: 41296
@article{Steinhoff_Palmatier_2014, title={Understanding loyalty program effectiveness: managing target and bystander effects}, volume={44}, DOI={10.1007/s11747-014-0405-6}, number={1}, journal={Journal of the Academy of Marketing Science}, publisher={Springer Science and Business Media LLC}, author={Steinhoff, Lena and Palmatier, Robert W.}, year={2014}, pages={88–107} }
LibreCat
| DOI