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8 Publications
2021 | Journal Article | LibreCat-ID: 41338
Salonen, A., Terho, H., Böhm, E., Virtanen, A., & Rajala, R. (2021). Engaging a product-focused sales force in solution selling: interplay of individual- and organizational-level conditions. Journal of the Academy of Marketing Science, 49(1), 139–163. https://doi.org/10.1007/s11747-020-00729-z
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 41337
Garnefeld, I., Krah, T., Böhm, E., & Gremler, D. D. (2021). Online reviews generated through product testing: can more favorable reviews be enticed with free products? Journal of the Academy of Marketing Science, 49(4), 703–722. https://doi.org/10.1007/s11747-021-00770-6
LibreCat
| DOI
2020 | Journal Article | LibreCat-ID: 41299
Kim, J. J., Steinhoff, L., & Palmatier, R. W. (2020). An emerging theory of loyalty program dynamics. Journal of the Academy of Marketing Science, 49(1), 71–95. https://doi.org/10.1007/s11747-020-00719-1
LibreCat
| DOI
2020 | Journal Article | LibreCat-ID: 41310
Henderson, C. M., Steinhoff, L., Harmeling, C. M., & Palmatier, R. W. (2020). Customer inertia marketing. Journal of the Academy of Marketing Science, 49(2), 350–373. https://doi.org/10.1007/s11747-020-00744-0
LibreCat
| DOI
2019 | Journal Article | LibreCat-ID: 41294
Steinhoff, L., Arli, D., Weaven, S., & Kozlenkova, I. V. (2019). Online relationship marketing. Journal of the Academy of Marketing Science, 47(3), 369–393. https://doi.org/10.1007/s11747-018-0621-6
LibreCat
| DOI
2019 | Journal Article | LibreCat-ID: 41339
Garnefeld, I., Eggert, A., Husemann-Kopetzky, M., & Böhm, E. (2019). Exploring the link between payment schemes and customer fraud: a mental accounting perspective. Journal of the Academy of Marketing Science, 47(4), 595–616. https://doi.org/10.1007/s11747-019-00653-x
LibreCat
| DOI
2018 | Journal Article | LibreCat-ID: 41340
Garnefeld, I., Böhm, E., Klimke, L., & Oestreich, A. (2018). I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions. Journal of the Academy of Marketing Science, 46(6), 1133–1147. https://doi.org/10.1007/s11747-018-0600-y
LibreCat
| DOI
2014 | Journal Article | LibreCat-ID: 41296
Steinhoff, L., & Palmatier, R. W. (2014). Understanding loyalty program effectiveness: managing target and bystander effects. Journal of the Academy of Marketing Science, 44(1), 88–107. https://doi.org/10.1007/s11747-014-0405-6
LibreCat
| DOI