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8 Publications
2021 | Journal Article | LibreCat-ID: 41338
A. Salonen, H. Terho, E. Böhm, A. Virtanen, and R. Rajala, “Engaging a product-focused sales force in solution selling: interplay of individual- and organizational-level conditions,” Journal of the Academy of Marketing Science, vol. 49, no. 1, pp. 139–163, 2021, doi: 10.1007/s11747-020-00729-z.
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 41337
I. Garnefeld, T. Krah, E. Böhm, and D. D. Gremler, “Online reviews generated through product testing: can more favorable reviews be enticed with free products?,” Journal of the Academy of Marketing Science, vol. 49, no. 4, pp. 703–722, 2021, doi: 10.1007/s11747-021-00770-6.
LibreCat
| DOI
2020 | Journal Article | LibreCat-ID: 41299
J. J. Kim, L. Steinhoff, and R. W. Palmatier, “An emerging theory of loyalty program dynamics,” Journal of the Academy of Marketing Science, vol. 49, no. 1, pp. 71–95, 2020, doi: 10.1007/s11747-020-00719-1.
LibreCat
| DOI
2020 | Journal Article | LibreCat-ID: 41310
C. M. Henderson, L. Steinhoff, C. M. Harmeling, and R. W. Palmatier, “Customer inertia marketing,” Journal of the Academy of Marketing Science, vol. 49, no. 2, pp. 350–373, 2020, doi: 10.1007/s11747-020-00744-0.
LibreCat
| DOI
2019 | Journal Article | LibreCat-ID: 41294
L. Steinhoff, D. Arli, S. Weaven, and I. V. Kozlenkova, “Online relationship marketing,” Journal of the Academy of Marketing Science, vol. 47, no. 3, pp. 369–393, 2019, doi: 10.1007/s11747-018-0621-6.
LibreCat
| DOI
2019 | Journal Article | LibreCat-ID: 41339
I. Garnefeld, A. Eggert, M. Husemann-Kopetzky, and E. Böhm, “Exploring the link between payment schemes and customer fraud: a mental accounting perspective,” Journal of the Academy of Marketing Science, vol. 47, no. 4, pp. 595–616, 2019, doi: 10.1007/s11747-019-00653-x.
LibreCat
| DOI
2018 | Journal Article | LibreCat-ID: 41340
I. Garnefeld, E. Böhm, L. Klimke, and A. Oestreich, “I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions,” Journal of the Academy of Marketing Science, vol. 46, no. 6, pp. 1133–1147, 2018, doi: 10.1007/s11747-018-0600-y.
LibreCat
| DOI
2014 | Journal Article | LibreCat-ID: 41296
L. Steinhoff and R. W. Palmatier, “Understanding loyalty program effectiveness: managing target and bystander effects,” Journal of the Academy of Marketing Science, vol. 44, no. 1, pp. 88–107, 2014, doi: 10.1007/s11747-014-0405-6.
LibreCat
| DOI