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31 Publications
2023 | Journal Article | LibreCat-ID: 46642
Harrmann, Lisa Katharina, et al. “Digital Technology Usage as a Driver of Servitization Paths in Manufacturing Industries.” European Journal of Marketing, vol. 57, no. 3, Emerald, 2023, pp. 834–57, doi:10.1108/ejm-11-2021-0914.
LibreCat
| DOI
2023 | Journal Article | LibreCat-ID: 53217
Tavana, Madjid, et al. “A General Best-Worst Method Considering Interdependency with Application to Innovation and Technology Assessment at NASA.” Journal of Business Research, vol. 154, 113272, Elsevier BV, 2023, doi:10.1016/j.jbusres.2022.08.036.
LibreCat
| DOI
2023 | Journal Article | LibreCat-ID: 53226
Marín, Raquel, et al. “Value Chain Digitalization and Technological Development as Innovation Catalysts in Small and Medium-Sized Enterprises.” Journal of Innovation & Knowledge, vol. 8, no. 4, 100454, Elsevier BV, 2023, doi:10.1016/j.jik.2023.100454.
LibreCat
| DOI
2023 | Journal Article | LibreCat-ID: 53222
Sorooshian, Shahryar, et al. “From Classical Interpretive Structural Modeling to Total Interpretive Structural Modeling and beyond: A Half-Century of Business Research.” Journal of Business Research, vol. 157, 113642, Elsevier BV, 2023, doi:10.1016/j.jbusres.2022.113642.
LibreCat
| DOI
2022 | Journal Article | LibreCat-ID: 35740
Bartelheimer, Christian, et al. “Systematizing the Lexicon of Platforms in Information Systems: A Data-Driven Study.” Electronic Markets, vol. 32, no. 1, Springer Science and Business Media LLC, 2022, pp. 375–96, doi:10.1007/s12525-022-00530-6.
LibreCat
| DOI
2022 | Journal Article | LibreCat-ID: 37138
Hofeditz, Lennart, et al. “Applying XAI to an AI-Based System for Candidate Management to Mitigate Bias and Discrimination in Hiring.” Electronic Markets (ELMA), Springer Science and Business Media LLC, 2022, doi:10.1007/s12525-022-00600-9.
LibreCat
| DOI
2022 | Journal Article | LibreCat-ID: 41316
Steinhoff, Lena, et al. “Customer Engagement in International Markets.” Journal of International Marketing, vol. 31, no. 1, SAGE Publications, 2022, pp. 1–31, doi:10.1177/1069031x221099211.
LibreCat
| DOI
2022 | Conference Paper | LibreCat-ID: 34317
Arslan, Kader, and Matthias Trier. “Towards a Process Model for Social Media Marketing.” Proceedings of the 33rd Australasian Conference on Information Systems (ACIS 2022), 2022.
LibreCat
| Files available
2022 | Journal Article | LibreCat-ID: 50463
Strohmeier, Stefan, et al. “(How) Do Advanced Data and Analyses Enable HR Analytics Success? A Neo-Configurational Analysis.” Baltic Journal of Management, vol. 17, no. 3, Emerald, 2022, pp. 285–303, doi:10.1108/bjm-05-2021-0188.
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 37144
Mirbabaie, Milad, et al. “The Rise of Artificial Intelligence – Understanding the AI Identity Threat at the Workplace.” Electronic Markets, vol. 32, no. 1, Springer Science and Business Media LLC, 2021, pp. 73–99, doi:10.1007/s12525-021-00496-x.
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 41313
Steinhoff, Lena, and Marcellis M. Zondag. “Loyalty Programs as Travel Companions: Complementary Service Features across Customer Journey Stages.” Journal of Business Research, vol. 129, Elsevier BV, 2021, pp. 70–82, doi:10.1016/j.jbusres.2021.02.016.
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 41338
Salonen, Anna, et al. “Engaging a Product-Focused Sales Force in Solution Selling: Interplay of Individual- and Organizational-Level Conditions.” Journal of the Academy of Marketing Science, vol. 49, no. 1, Springer Science and Business Media LLC, 2021, pp. 139–63, doi:10.1007/s11747-020-00729-z.
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 41337
Garnefeld, Ina, et al. “Online Reviews Generated through Product Testing: Can More Favorable Reviews Be Enticed with Free Products?” Journal of the Academy of Marketing Science, vol. 49, no. 4, Springer Science and Business Media LLC, 2021, pp. 703–22, doi:10.1007/s11747-021-00770-6.
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 46635
Schaefers, Tobias, et al. “Outcome-Based Contracting from the Customers’ Perspective: A Means-End Chain Analytical Exploration.” Industrial Marketing Management, vol. 93, Elsevier BV, 2021, pp. 466–81, doi:10.1016/j.indmarman.2020.06.002.
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 48519
Hubner-Benz, Sylvia, et al. “An Asia-Centric Approach to Team Innovation: Cultural Differences in Exploration and Exploitation Behavior.” Journal of Business Research, vol. 138, Elsevier BV, 2021, pp. 408–21, doi:10.1016/j.jbusres.2021.09.009.
LibreCat
| DOI
2020 | Journal Article | LibreCat-ID: 41299
Kim, Jisu J., et al. “An Emerging Theory of Loyalty Program Dynamics.” Journal of the Academy of Marketing Science, vol. 49, no. 1, Springer Science and Business Media LLC, 2020, pp. 71–95, doi:10.1007/s11747-020-00719-1.
LibreCat
| DOI
2020 | Journal Article | LibreCat-ID: 41310
Henderson, Conor M., et al. “Customer Inertia Marketing.” Journal of the Academy of Marketing Science, vol. 49, no. 2, Springer Science and Business Media LLC, 2020, pp. 350–73, doi:10.1007/s11747-020-00744-0.
LibreCat
| DOI
2020 | Journal Article | LibreCat-ID: 41306
Payne, Adrian, et al. “Toward a Comprehensive Framework of Value Proposition Development: From Strategy to Implementation.” Industrial Marketing Management, vol. 87, Elsevier BV, 2020, pp. 244–55, doi:10.1016/j.indmarman.2020.02.015.
LibreCat
| DOI
2020 | Journal Article | LibreCat-ID: 41303
Martin, Kelly D., et al. “Data Privacy in Retail.” Journal of Retailing, vol. 96, no. 4, Elsevier BV, 2020, pp. 474–89, doi:10.1016/j.jretai.2020.08.003.
LibreCat
| DOI
2020 | Journal Article | LibreCat-ID: 41312
Eggert, Andreas, et al. “Understanding and Managing Customer Value Propositions: Introduction to the Special Issue.” Industrial Marketing Management, vol. 87, Elsevier BV, 2020, pp. 242–43, doi:10.1016/j.indmarman.2020.01.007.
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| DOI