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3 Publications
2020 | Conference Paper | LibreCat-ID: 35660
Kucklick J-P, Kamm MR, Schneider J, vom Brocke J. Extending Loyalty Programs with BI Functionalities A Case Study for Brick-and-Mortar Stores. In: Proceedings of the 53rd Hawaii International Conference on System Sciences. ; 2020.
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2015 | Journal Article | LibreCat-ID: 5705
Breugelmans E, Bijmolt THA, Zhang J, et al. Advancing Research on Loyalty Programs: A Future Research Agenda. Marketing Letters. 2015;26(2):127-139.
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2014 | Journal Article | LibreCat-ID: 5714
Schumann JH, Wünderlich N, Evanschitzky H. Spillover Effects of Service Failures in Coalition Loyalty Programs: The Buffering Effect of Special Treatment Benefits. Journal of Retailing. 2014;90(1):111-118.
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